How to Make Enemies and Alienate People

Saw two examples of how to network with people, at an event in Malaga a while ago.

One good, and one disastrously wrong.

Before the socialising part, each attendee got one minute to pitch their business.

Afterwards, I was accosted – literally – by an attractive young woman.

She came up to me, introduced herself, and without pause launched into an endless, aggressive salespitch.

How her co-working space is this and that, how there’s seminars and a virtual mentoring programme… on and on.

I couldn’t get a word in edgewise.

Not even to say that I have no need for any of it, because my friend Antonio runs his own co-working place, and I get everything she offers and more, at his company, each time I go to Malaga.

Silly of her, because showing up this way meant that she made herself absolutely unattractive to me, from a business point of view. Repellent, even.

On a personal level too, because there was nary a smile or friendly expression during her entire rant.

Compare that to the second experience.

Guy comes up and tells me that my pitch really interested him.

And, would I mind if he gave me a little feedback, and a tip on how to improve my presentations?

Look what he did there: he built rapport (in a sincere way, I could tell he wasn’t faking it) and then asked me permission to give feedback.

Next he told me something useful, and invited me to stay in touch.

Effectively, he sold me on liking him, and on wanting to meet again.

Obviously, he’s hoping to get business out of me at some point – every business owner is.

But the way he did it pulled my closer, whereas the lady drove me away.

Now I imagine that you’re far more like that guy, than that lady.

I imagine that if you read my articles, you probably like to give value, and listen, and try to attune to what others experience and need.

But what if all that doesn’t land you the clients you want?

What if you don’t manage to get paid what you’re worth?

Or, what if you do, but you just really don’t like the sales process?

And, what if you want to do something about it?

Then I can help.

More information here: http://martinstellar.com/how-can-i-help/

Cheers,

Martin


Also published on Medium.

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Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

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