It’s the Singer, Not the Song: Your Revenue Needs More Than Just a System

Yesterday I spoke with my coach about the IP to Profit system I launched, and that I’ll be teaching live, today. ( you can register to attend here: http://martinstellar.com/introducing-ip-to-profit/)

He brought back the memory of that Stones song – It’s the singer, not the song.

“In such uncertain times, how do you know that a system will work?”

And he’s right.

Not just today, but always.

We can’t ever know if a system will work, because any system depends on how you use it.

Everything hinges on how we show up to a task. How we operate, implement, execute.

The song (i.e. the system) might be good, but if it ‘sounds’ good (gets you sales) that because of the ‘singer’ (you, the one operating the system).

And the IP to Profit system is no exception.

Sure it’s really well-built even if I say so myself, and yes it’s got all the steps to go from market research, through the copy you need to write, through selling and optimising.

And yes, you can make a revenue centre around your Intellectual Property, even at times like these…

…but it’ll require the best of you.

Meaning: By itself, the IP to Profit system itself isn’t enough – it’s down to you, and your dedication and attitude.

If you’ve got those in place, then you *might* be able to make your IP earn you money, even if the world right now is in full VUCA (google it).

Point is, if you don’t use some sort of structure or framework or system, it’s hard to know what to do, in which order. And from the actions you take, it’ll be hard to see measure what worked best so that you can iterate and optimise.

And that’s why the IP to Profit system is so useful:
Not because it promises the end-all solution, but because it gives you a framework in which to operate, enabling you to indeed show up as your best self, and get the most out of it.

And, it enables you to get the most out of your single most valuable asset:

Your list, your database, all the people in your world you can talk to and help.

And to leverage that asset in a systematic way and keep your serving and selling going, join me today at 5PM CEST / 11AM EST, for the live training, by signing up here: http://martinstellar.com/introducing-ip-to-profit/

Cheers,

Martin


Also published on Medium.

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