“How much for this piece of fabric?”
She tells me 6 Euros.
A nice striped cotton – maybe I’ll make a waistcoat for myself.
Tells me the piece is left over, she just finished a dress made from it.
Pulls it out: stunning work.
A proper, fully-fledged flamenco dress.
This lady isn’t just a seamstress.
She’s more than a fashion designer.
She’s an actual and true artist.
I compliment her on the work, I pay for the cloth, and ask: “So how’s business these days?”
“Better”, she tells me.
“I’ve stopped taking the poorly paid jobs and started to charge more.
So I work less, not as stressed, and I earn better.”
I smile my big toothy smile and tell her: “Do you remember last fall, I told you that was the way to go – but you didn’t believe me?
Look at yourself now.”
She gives me a sheepish grin and admits it had been good advice.
So what can we learn from this?
For one thing, my favourite axiom: If you value yourself and your work more, others will follow suit.
Also: limiting beliefs are bollocks and a hindrance and should be dropped like a worn-out coat.
For months, this lady kept telling me that people just don’t want to pay higher prices for her work.
Well she sure proved herself wrong, didn’t she?
Another thing to take home: Even if you’re afraid to make a change, concerned it won’t work – it still is worth trying.
You’ll never know what might happen unless you do.
Finally, this tells us another thing: When Martin tells you something, he just might be right.
Not because I’m so smart or such an authority, but simply because the things I teach, I myself learn from the smartest and best in the marketing world.
So, you know, you’re welcome to spurn my advice, but at the risk of forfeiting more sales and at higher prices.
You’re also welcome to spurn the LEAP marketing newsletter.
But I don’t recommend it.
Get it here –> http://martinstellar.com/leap-to-more-sales/
Before I forget: when was the last time you raised your rates?