It Would Solve My Problem, But Not Theirs

I keep thinking about that shopkeeper I spoke with yesterday.

At one point, bouncing back and forth ideas on how he could make more profit even though his prices are so low, he pointed at a carton of soy milk.

“I get these at a really good price. One thing I could do would be to offer these packs at 4 for 3: they get 4 litres, but pay only for 3.”

I was about to agree when he said: “But there’s a problem with that.”

Interesting. I listened, and he said the one thing that will, in the end, ensure his business will come out fine:

“It would solve my problem, but it wouldn’t solve theirs.”

To be frank, I was gobsmacked.

Who would expect a regular guy, a vendor of comestibles, someone who hasn’t studied marketing and probably doesn’t read business blogs, to think like that?

Yes he wants to make money, he wants to draw a profit from his business – but he’s 100% aware that he does that by solving problems for people.

If you’re in business in any way, you solve problems for people.

If you don’t, you have no business selling anything.

And if you focus on that, on the people who have a need, and on how you can fulfill that need, and solve that problem, you’ll be fine.

Think you don’t solve a problem? Maybe because you sell art or something else with a hard-to-define, intangible value?

Make no mistake: Your art solves a problem for people. The piece you make, the story you tell, the relationship you build with people, the value you (not just your painting) adds to their lives – all that fills the need of the art-buyer.

People are desperately bored with themselves and their lives. They read about celebrities, watch TV, buy books – all because there’s an emptiness they want to fill.

Living vicariously through others.

Why not let them live vicariously through you? They’re already waiting for you – you just need to make sure you show up in front of them, with your art and your stories.

Or with anything that you do or make. If people are willing to pay for it, it’s because it solves a problem.

Which makes it your moral obligation to get that stuff sold, in my opinion.

You solve problems, and you’re not doing everything you can to solve as many as possible?


Get busy, promote yourself, reach out, network, tweet, whatever.

Sell that stuff yo. Solve problems.

Here’s a problem that I can solve for you: getting you more sales, by showing you how to write high-conversion, sales getting emails.

Meaning, I’ll show you how to get sales from your list by doing nothing more than spending 30 to 60 minutes a day, writing and sending an email.

If that sounds good (of course it does), go here –>



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