Is This a Priority?

He asked the Dalai Lama:

“You say we should meditate 30 minutes every day”.

“Yes, very important, very healthy”, was the answer.

“But what if I have a very busy day?”

“Ah!” came the reply.

“On those days, you should meditate for two hours!”


Limpets, seaweed, little crabs scuttling out of the water and up the rock…

The pre-sunrise colour of light on the water’s ripples as I float and swim.

The curiously beautiful sound of the waves crashing into the rocks crevices… I’ve never seen this rock from this side.

It’s a big piece too, sticking out into the sea like some sort of fortress.

Great place to watch the sunrise.

But the last few days, I’ve been swimming early morning instead of going for a walk.

See the sunrise as I bob around in the mediterranean.

Which you’d think I often do, since I love swimming and I’ve lived on the coast for almost a decade.

But for some reason I never did, until now.

I reach the middle of the rock and decide to head back.


The undertow is too strong around the rock, and I can’t make any progress.

Didn’t really think that through, did you Martin?

No bother, I’ll just swim on around it and walk back to my clothes.

Hard work, and I reach the shore out of breath.

Feels amazing though.

And it makes me think of priorities.

Lots of people will say that they don’t have time to meditate, or to exercise.

While we all know that even 20 or 30 minutes of sweating and raising your heart rate in the morning will do wonders for your day.

You’ll feel better, you’ll be more focused, and you’ll get more done.

And yet, we often fail to give exercise the priority it deserves.

It took me a long time to discard my ‘no time’ excuse.

But a few years back I decided to create a morning routine that includes meditation, reading, and exercise, and it has had a massive, dramatic effect on my life.

First order of the day, first priority:

Take care of Martin.

Because he’s a fairly nice guy and deserves to be taken care of.

Besides: if the day starts with Martin taking care of Martin, he can then much better take care of others, and that’s what life is about for me.

So that priority question, how does that work in your life?

Do you prioritise learning?

Building marketing methods?

Building yourself up and getting better at communicating?

Creating systems that make your work easier?

And, very importantly: does communicating in a frequent and helpful way with your audience have the priority it deserves – and needs?

Oh and hey: do you want to prioritise massive change and growth?

If so, let me know.

I might be able to coach you into achieving exactly that.



Also published on Medium.

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