Ima Club This Myth to Death, I Will

Maria writes in, after yesterday’s email about the 10.000 hour rule/myth.

Says she:


Remember our discussion about marketing our art as a part of the same creative process?
Maybe the myth of the 10 000 hours is not a myth.

Maybe it applies at the same time to both topics, because, at the core, they are one.

My intuition says, that the 10.000 hours invested in being masterful as an artist benefits also the selling process.

I don’t know how, but I’ll think about it.

Thanks :)



Clever, but I still call it a myth.

Yes, 10.000 hours will definitely help.

Though it’s not a guarantee that you’ll be masterful at anything, no matter how many hours you throw at it.

Investing time sure helps though.

Question is, do you NEED to invest 10.000 hours to become a master at a craft or art?

It all depends.

If you play to your strengths, if you leverage your talents, you might get there sooner.

We all know people who are just awesome at something or other, effortlessly, and without much practice.

Another question is: what do you consider mastery?

If you want your art in the Smithsonian, you’ve a high mountain to climb.

But if your goal is a more modest one, where you get to live off your art, save money for retirement and go on holidays when you want, then do you have to become a grandmaster at making art?

Or for that matter, at marketing and selling?

Probably not.

You just need to get good enough to reach that goal.

And I believe that for most people that’s in reach, if you give it some time and effort.

No, it won’t be a walk in the park – it does take work.

But not necessarily 10.000 hours of work.

And that brings me back to yesterday’s point: I have this hunch that for many artists the 10.000 hours idea is demotivational.

I mean, come on: who on earth has the time to stick 10.000 hours into anything?

If you think that without that type of time expenditure you won’t be ‘good enough’ or ‘skilled enough’ or ‘masterful enough’ at marketing and selling your art, then guess what will happen?

You’ll learn little, implement nothing, and dive back into that safe place called your studio.

And, won’t sell.

Which isn’t a sin and not a shame – but it sure is a pity because you just might learn enough to get to living off your art.

Long before you reach the 10.000 hours mark.

Think about it: if you’re not putting things into practice and practicing marketing…

Ask yourself this one tough question:


Next: if you want to invest time, and you’re willing to invest money as well, go here –>



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