I couldn’t find the origin of the quote, but apparently it was used by a company sometime early last century.
Ah, the good old times, when women wore corsets and men smelled of cigars, moonshine whiskey and their most recent bear-fight.
And when artists were so starving, the first thing on a winter morning was chopping a hole in the ice ice your sink, just so you could wash your face.
Now, you might think that the line is just a fun marketing quip, but actually there’s an important lesson in it.
Because unless you want to be a starving artist (I can’t imagine why, but I guess it works for some people), you’ll need to
– have to –
either use soap, or use perfume.
To wit: Whether your marketing activities are online or real world, whether you sell on a street corner or in galleries, or directly to shops or other businesses:
You need to do something.
You won’t sell your work unless you sell it.
Meaning, design a plan, test it, and improve it.
With soap or perfume: you gotta market yourself.
Not if you’re equipped with ethics.
And use soap.
Not really: I’d say it’s complex, rather than difficult.
Don’t know where to start?
Then maybe I can help.
For instance, why not start with your website, and make it look, feel, and work in a way that says ‘open for business’?
That is what you’ll get with the next issue of the LEAP newsletter.
It’s going to be another fully packed 16 pages, this time giving you a step-by-step rundown of how to build or modify your website so people will stay, subscribe, read, and yes: buy.
Because make no mistake: even if you have a great following on Instagram or Facebook, even if you have all your work up on Etsy or some other hosted selling platform (did I just typo ‘hosed’? – anyway)
You website is your core asset, it’s your hub: property that you own, can configure, tweak, and connect all the other elements to, just like spokes in a wheel.
In other words, without a well-working and good-looking site, selling is hard.
So let me show you how to make your site work.
Sign up here –> http://martinstellar.com/leap-to-more-sales/