I'd Like to Order One Night Stand, Please

No, it’s not what you think. I don’t even do one-night stands.

What happened is some guy on the internet wanted to purchase some bedside furniture.

Except he made the tiniest typo – a space where there shouldn’t be one – and his statement turned into something completely different.

Have you seen this typo in your neighbourhood?

Small mistakes can have big consequences.

Like when NASA launched Mariner 1 in 1962, and one of the engineers had forgotten an overbar (simply a dash) over one characters in one of the mathematical calculations.

As a consequence, 2+2 no longer equalled 4 and the entire mission was toast: the vessel was impossible to control or maneuver, and they had no choice but to detonate the 80MLN thing five minutes after launch.

Arthur C. Clarke called it ‘the most expensive dash in history’.

I doubt you or I would suffer such dire consequences from a typo.

In fact, I publish my emails with typos all the time and it don’t hurt me none.

But then, I know which typos are important to avoid, and which ones don’t really matter.

But carelessness can cost you, so it’s important to always check your copy to make sure it actually means what you want it to mean.

For example: a comma can turn you into a cannibal. Just compare:

“Let’s eat grandpa”

with

“Let’s eat, grandpa”.

… and you’ll see what I mean.

In the end, it comes down to messaging: your ability to convey a message that gets understood, generates interest, and inspires action.

And that’s what you learn when you sign up for mentorship, with or without typos.

Book me, Danno: –> http://www.martinstellar.com/starship-mentorprise-writing-coach/

Cheers,

Martin

I help nice people sell more

Sign up for daily ethical selling emails and get a bonus of my free e-book, 10 Rules for Ethical Selling.

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Results

Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

Looking to increase your sales as well as your impact?

Then maybe we should talk

get the book

…and sell the way nice people do

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

get the book

and discover how to sell the way nice people do

You’ll also receive a short daily email on ethical selling and business growth.

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy