I Told Her Not to Go There

Dinner with an artist friend, last night.

Tells me that it’s so hard for an artist, that what we most want is to get recognised by a gallery.

And I agree that it’s a wonderful prospect, but is it what you should want?

After all, you get to keep only part of the money, and you don’t get to keep the list.

Tells me that without a gallery, it’s pretty much impossible to sell your art, at good prices.

She shouldn’t have said that, of course.

Sheesh, doesn’t she know me? I told her not to go there.

So I threw this at her:

A gallery will choose you for one of two reasons: Either you have a profile and degree of fame that will be to their benefit, or they’ll see some high potential in you and your work.

As in, you just might be the next discovery.

In the latter case, they’re taking a risk, whereas in the former the risk is mitigated by whatever level of fame you already have.

Which means the onus for building that fame and exposure is on you anyway, so why would you do the hard work to build that, and then hand over the asset to a gallery?

As for the supposed impossibility of selling your work on your own – well the world shows us that this just isn’t true.

Plenty of artists making it, selling, top of their game.

And a whole bunch more making a fine and decent living, doing it all on their own.

So why couldn’t you?

You don’t believe that you can?

Of course you can.

For example: say that you do custom paintings to match people’s tastes and their interior decoration.

You start writing blog posts and emails about your work, with pics that show how your work enhances and completes an interior.

You write guest posts for interior design websites, and submit articles to magazines in the field.

You run some Facebook ads targeted at customers and readers of design companies, and you bring them over to your website.

There you offer a free download – maybe something like ’10 Tips to style your home like the pros do’ in return for signing up to your list.

You start collecting names and keep sending helpful and fun emails that inspire and engage people.

You continue doing that, building trust and relationships, and over time you convert subscribers into buyers.

There. A basic, simple, affordable marketing strategy that you can run, adjust, improve and re-run until you too have a sustainable art business.

Who says you can’t?

That little voice in your head?

Meh. Pay it no heed.

Pay heed to this, instead –> http://martinstellar.com/starship-mentorprise-writing-coach/

Cheers,

Martin

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