Nobody in their right mind would.
But pretty much every business does it.
How? By not showing up to the people who need you.
Someone out there has a problem, and you happen to be supremely qualified to solve it.
That makes it your job to connect with that person in such a way, that they’ll say:
“Love it. Here’s money. When do we start?”
And if you don’t do that?
Well, then in lots of cases, that person is going to go to your competitor, who actually does do the work of showing up and enrolling the person who has the problem.
And thus, by not marketing and selling your work, you effectively give money to your competitor. And ouch.
So what’s the solution then – do you have to throw money at ads? Get salesy or pushy? Go on a mad content campaign and spam the internet? Cold call people?
None of that.
To get more out of what you have, and enroll the people who already want what you do, all you need is a simple system that makes use of the assets already present in your business.
And the biggest, easiest to leverage assets that you already have, are your intellectual property, or intellectual capital if you will, and your list of past and present customers.
And to help you do that, I created a system with carefully outlined steps, easy to follow and ready to implement.
There’s a free ebook on this page, and an affordable, $49 training video if you happen to be ready to roll up your sleeves and get the sales.
Have a look…
Also published on Medium.