I Bet You're Not Doing This – But Really You Ought To

Here’s something you’re probably not doing.

Which is a pity because it could get you a lot more business.

I’m talking about testimonials, and specifically: asking for them.

Scary?

Doesn’t have to be.

Shouldn’t be.

Not if you time it right.

What’s the best time to ask a client for a testimonial?

The very same moment they give you positive feedback.

And you don’t need to feel awkward about it either.

If they tell you something like: “Thanks mucho, this looks great” – That’s when your client is most enthusiastic and most ready to help you.

 

All you need to do is ask: “Do you mind if I use that as a testimonial?”

“Can I ask you for a massive favour? Would you write a short testimonial about your experience working with me?

You’ll be surprised how often people will be more than happy to oblige.

After all, you’ve just done something for them that they are grateful for.

They told you so.

You bet they’re going to want to do you the favour.

Try it.

 

Note: headless testimonials aren’t very good: A testimonial will only inspire trust if there is a link, a company name, or a personal name that backs the testimonial.

If a client prefers not to be mentioned by name, you can’t use his or her testimonial because it would create doubt in the reader, instead of instill trust.

Most clients though won’t have a problem with their name being on your site.

And all you have to do is ask.

 

Speaking of asking: Need copy? Click ye here: http://martinstellar.com/high-conversion-sales-copy/

 

Cheers,

 

Martin

 

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