How to Use Marketing to Get Liked More, Instead of Pissing People Off. Or Having Them Call the Police

 

Eggs!!!

Saw a great example just now of some of the worst, most ineffective and piss-off marketing you can imagine.

And another example of doing marketing very right, which makes a great illustration of why I write these daily emails.

Here goes.

We get a lot of peddlers here in the South of Spain.

The beaches are swarming with young guys from Africa, selling trinkets and tribal statuettes from their home country.

And each day, someone drives his van through town, hawking his wares

Gypsies come by, offering upholstery services.

A local farmer and his wife take their run-down postman van through town, selling the produce they pulled out of the ground that morning.

Once a week, a flatbed truck with bottles of butane gas for heating and cooking comes through.

Every Thursday, there’s the egg-lady.

It’s convenient and it adds life to the town.

And I don’t mind when they holler their pitch.

It’s part of my week to hear: “Los heuvooooooooooooooooos!”

Eggs!

Quite a voice on that tiny lady, too.

The butane vendor parks, gets out, rattles the bottles.

“Butanoooooooooooo!”

Why not. Everyone has to make a living.

Illegal? Nobody cares.

But then there are others who take it a step too far

For example, there’s one guy who sells melons – and he doesn’t yell his pitch.

No sir, that wouldn’t reach far enough.

Instead, he’s got a massive speaker on the roof of his van, and it’s connected to a stupidly powerful amplifier.

The thing is turned up so loud, you can hear it blaring through town a full 25 minutes before he even gets here.

Melons, melons, melons. Watermelons, sugar melons, striped melons, miel de sapo melons, and melons from God knows where.

Ladies and gentlemen, here are your melons.

And then another 25 minutes for him to get the hell out of town again.

Let me ask you: You wouldn’t do that, would you?

I mean, you do understand that if your marketing is THAT MUCH “IN THEIR FACE”, you’re doing something wrong?

Of course you know. You just don’t shout at your customers.

Aside from the fact that people call the police on those vendors, that type of marketing or promotion is just not intelligent, and not sustainable in the long run.

If you have to shout at people that hard, you’ll have to keep shouting like that forever.

If your strategy is based on blasting people with messages, ads, special offers, and you have to slam people with them for it to work, you can’t ever stop shouting.

If you do, there will be no more sales.

And it gets real old, believe me. It wears you out.

Do this instead: Create a strategy that is unobtrusive and self-sustainable

That egg-lady? I love her to bits: She’s a moment of joy on my Thursdays, and it’s fun to walk out and have a chat as she counts the eggs for me.

Her yell adds life to the town.

That kind of marketing, in itself and of itself, is enjoyable.

It brings people in, rather than repel them.

That’s the effect you want to go for.

Because the emotional credit you build up (the ‘like’ part in ‘know-like-trust’) means that people are actually looking forward to hearing your pitch.

Just like my readers: they tell me ‘hey, you didn’t send an email last Monday – what’s up with that?’

Can’t get much better than that

Don’t shout at your customers: be fun, enjoyable and agreeable by virtue of the type of marketing you use.

Obviously, all of this means I’m going to say content, copy, and especially email marketing are the best way to get liked, and trusted, on the internet.

Whether it’s an eBook, or a salespage, or Autoresponders – people will be expecting you to say: “This is for sale. Costs that much. Do you want it?”

When you talk to prospects who have that mindset, selling becomes a natural, even pleasant exchange.

Very easy, too.

The result? More sales. And you won’t even have to shout

Want more sales? Then go here and let’s get working on it: http://martinstellar.com/copywriting-services/

See? No shouting.

 

Cheerio,

Martin

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