How to Make it Easier to Pivot Your Business

The other day I was reminded of my old piano teacher from 40 years ago.

Lovely old lady. Good teacher, too!

Whenever I played a piece and made a mistake, my next step was always to start all the way at the beginning.

But she wouldn’t have that: she always made me repeat the parts I got wrong.

Otherwise, that way you keep getting better at the parts you know, while doing nothing about the part where it gets tricky.

Oh and I remember those long lessons, with the warm Dutch sun highlighting dust motes and me being as bored as can be.

But, she made me repeat the hard bits, over and over, and over, until I got them right.

Now, any business consists of various bits – some are hard, and some are easy.

And the only way a business runs well, is if all the parts work. Together, but also by themselves.

Marketing, outreach, followup, advertising and enrollment conversations: each of these need to work, and then there’s a ton more:

Your target market, your pricing, your messaging, your ability to find and fill your customer’s needs… it’s a lot.

If you’ve been in business for a while, you probably have most of those parts working well to some degree.

But what if you need to pivot?

What if right now clients are not buying, but you want to keep selling and serving?

Then essentially, you’re looking at learning an entire new musical score, with a whole bunch of hard bits to challenge you.

Because ‘making my business work better’, which used to be the norm before all this mess started happening, is very different from ‘reinvent my revenue stream now that there’s a crisis going on’.

One way to pivot is by trial & error.

Or, you can use a recipe – a manual that says ‘do this, in that order, in that way’.

In other words, a system that shows you all the individual parts, and how to do them.

And that recipe – that system  – that’s what you get when you watch this training.


Cheers,

Martin

 


Also published on Medium.

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