“Everybody ready? Seat belts buckled?”
“Yes!”, we cheered, “Let’s go!”
He turned the key, and put our brand new VW campervan into gear.
We were off on vacation.
As we motored down to Austria, we were all amazed by exactly how many of these vans were on the road.
It seemed like every few kilometers, there was another one.
And another. And another.
Have you ever had that experience?
You buy a new iPod, and instantly it’s like every Tom Dick and Harry has one.
What happens there is what is called perception bias, and if you’re not aware of it, it can ruin your life.
A form of cognitive bias, it means that subconsciously and automatically, we interpret information in a way that is consistent and congruent with the values and beliefs we have.
When we see that confirmation, it strengthens our views and makes us even more likely to selectively perceive confirmation.
It’s something that the media just loves.
Because if you are worried about, say, an epidemic, you automatcially are more prone to noticing stories and reports that the threat is real and severe.
At that moment, the media will create even more sensationalist headlines, to feed into that fear.
Which means people will visit the fear-mongering websites more often, and share articles more often.
And obviously that’s a goldmine because for every extra view or click, advertisers pay more money to the news outlet in questions.
Facebook does a similar thing, showing you what they want you to see. It’s all filtered.
Google does it too, with its personalised results.
You’d be amazed at the different search result you get, when you compare those on your own computer to those on a machine you’ve never used before.
By ordering and filtering results in a way that matches your interests, search history and tracked web browsing, they tailor the information you see to what they think you want to see.
That way you like Google more and keep using them, but at the same time, it reinforces and shapes your worldview.
The problem is that if your mind keeps receiving the same confirmations of your beliefs, those beliefs get stronger.
And what you believe, deep on the inside, shapes your thoughts, your actions, and your decisions.
Together, that shapes the way your life unfolds.
Example: The economic crisis is a dreadful thing, but at the same time it has the benefit of pushing people into a more autonomous state of living.
Even Einstein pointed at that.
You lose your job – then your best choice is probably to take responsibility and start a web business.
And thus, the age of the entrepreneur started.
So which view do you accept?
That the world sucks, and it’s all going to hell in a handbasket?
Or that because of the problems, more people are waking up and taking responsibility for themselves, instead of relying on monthly pay and a pension plan?
Choose wisely, because what you believe is what you’ll find back in the world around you.
With or without Google, Facebook, and news media.
Like I said in LEAP 1: you choose your perception, and that shapes your reality, event by event by event.
This concept, how commerce and media form your worldview and the way you eventually live, is something very well explained in Rayn Holiday’s Trust me I’m lying, and from what I’ve heard, it’s a scary read.
And because the way you get influenced by the media you consume has such a massive effect on either your success or your failure, I’m dedicating a long section in LEAP 6 to it.
I’ll be explaining in practical terms what you should do to feed your mind the type of media that creates success.
The first tip I’ll give you now: Throw away your TV.
To get access to the next issue, the one that compiles quite a lot of my last 20 year’s experience, go here:
I warn you though: I’ve updated the page and added a bunch of testimonials from actual LEAP subscribers. So don’t, I repeat do NOT click that link unless you want to be exposed to some proof that LEAP is the bee’s knees, that it works.
This one –> http://martinstellar.com/leap-to-more-sales/