Guess the Quote: Everyone is Always Selling Something

 

Who do you think might have said that?

You’d expect someone from the business world, right?

A marketer or maybe a coach. An author.

But you’d be wrong.

This little nugget came to us through Robert Louis Stevenson, author of Treasure Island.

And, there’s a lot of truth in it.

Actually, it’s a fact of life.

It’s a notion that can make or break your business.

That is, IF you’re prepared to accept it as true.

Everyone is always selling something.

When you tell a co-worker: “Would you mind grabbing me a cup of coffee on your way back?” – you’re selling her on the idea of doing you a small favour.

If you’re telling your kid: ‘Eat your veggies”, you’re selling them vegetables (hard sale, too)

Asking your spouse to take out the trash? Same thing.

What about the grocery store? You hold the door open for someone, and you’re selling them on allowing you to feel good for having done a friendly deed.

Even when you’re talking to a friend, you’re selling that person on your having something to say that’s worth listening to.

In any interaction, there is an element of sale.

It can’t be otherwise, because it’s the basis of human interaction. Give and take, push and pull, action/reaction. All the time.

No matter what you do or who you are talking to.

The thing to keep in mind is that interaction causes an imbalance

If you’re talking to someone and ask them to lend you a hand, they will shell out the energy and time required.

They lose out, that there is the imbalance. The compensation can be your gratitude, their feeling of self-worth, or maybe the hope for a returned favour.

In business, the same thing happens: If you sell a book, you lose the book but you get dollars in return.

Once you understand that this exchange of value happens all the time and without end, business will become much easier, and selling your stuff will become a lot more fun.

Understanding the mechanism allows you to be comfortable and natural about presenting your offer, asking money for it, and taking that money home.

Because when you sell something, you’re simply doing what’s natural to us humans: We give something of ourselves in return for something else.

Of course the way you go about it does matter.

There’s a difference between saying :

Here’s what I can offer you, this is what does and what you’ll get from it. It’s $98. Do you want it?

and saying:

THIS IS ONLY $98, AND ONLY TODAY. IT DOES THIS AND THAT FOR YOU, BUT THERE’S MORE: IT FILES YOUR TAXES TOO AND IT’LL ALSO PICK UP YOUR KIDS FROM SCHOOL, AND YOU REALLY REALLY NEED THIS. IT’S A NO-BRAINER. LET ME WRAP THAT FOR YOU!

In other words: It’s not selling that’s wrong: it’s the way certain people go about it.

That’s all.

All you’re saying is:

I’ll give you this, if you give me that much back. It’ll solve these problems. Want it?

Like this, for example:

If you’re ready to start turning your visitors into paying customers, we need to talk. I can get you the copy that gets you more sales, and I’ll also guide you through setting up a content strategy that builds your list and brings in sales.

For more info, go here: www.martinstellar.com/copywriting-services/

See? That didn’t hurt.

It works, it’s simple, and you can do it too. Without feeling sleazy.

 

Talk soon.

 

 

Martin

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