Greed vs Generosity

A while ago I ran into a local acquaintance, who hosts retreats and events.

“Hey Martin, do you still coach people?”

Told them that yes, I sure do.

“Well, if ever you want to work together, our premises are available”.

Ooh nice, I thought: collaboration!

“As in, organising a retreat together, you mean?”

And then they hit me with probably the biggest turnoff ever:

“No, as in: you bring us the people, and we host a retreat for them”.

My jaw dropped at the staggering and blatant greedy selfishness of it.

They expect me to do their marketing for them, because what – I’m such a nice guy?

To make this even more painful, this person is rather well-connected to an up-market audience, has a huge following, and is actually world-famous in a niche that isn’t very small.

In other words: they have everything in place to draw in a crowd.

And yet, they have this idea that other people should do the heavy lifting for them.

I’m still baffled by how clueless it all was.

In the past, I used to like this person, and have often considered programmes we could run together.

After this though? I no longer consider them. No longer part of my world. Bye.

Not that I expect them to care – after all, I’m just a dude who does a thing, and there’s 100s of dudes and lasses like me, here on the coast.

But in terms of marketing, what they did was display greed – the greatest sin you can imagine in business, sales, and marketing.

When you want to enroll people (whether in an idea, a collaboration, or indeed into paying you money for something), give first.

When you do that, you make it about them, which is a powerful way to enable people to trust you.

And without trust, people don’t buy.

Instead of being greedy and selfish, be generous.

Serve people with your marketing.

Just like I do with these dailies: a way to show up, to give something, a public service, to remind you that I’m here, and available if I’m the right coach for you.

And though I no longer teach email marketing, I can still coach you on how to generously write daily emails that people love, share, and buy from.

Holler when you’re ready.

Cheers,

Martin


Also published on Medium.

I help nice people sell more

Sign up for daily ethical selling emails and get a bonus of my free e-book, 10 Rules for Ethical Selling.

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Looking to increase your sales as well as your impact?

Then maybe we should talk

Results

Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

get the book

…and sell the way nice people do

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

get the book

and sell the way nice people do

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy