In business, we all want to thrive, and the only way to make that happen is by finding buyers for what we do or make.
But, for people to give you money for your work, they need to know about you.
And, they need to like you and trust you enough to do business with you.
But that’s not going to happen unless people pay attention to you.
So if you find that there’s not enough movement in terms of sales, the question is:
Are people paying enough attention to you?
If the answer is ‘no’, then you need to figure out a way to make it worthwhile for them to pay attention.
With ‘pay’ as the operative word.
For someone to spend time on you means they pay with that time.
And that means you’d better give something that’s worth that time.
And it can be real simple too.
For me, it’s writing a short email each day, with the mission:
“Who can I possibly help today, with an idea or a suggestion?”
But you can do it in different ways.
Vlogging works, if you like to be on camera.
Or you can interview thought leaders and share the recordings.
You can write manuals or courses that you share for free, as a way to help people get started before they decide to buy from you.
Another really effective way is showing people a look behind the curtain – whether in writing or video or photos – ‘how the sausage gets made’ is an enormously fascinating inside view.
But whichever method you choose, remember these two things:
First: consistency is key.
Whether you provide something worth paying attention to daily, or weekly (once a week really is the minimum), keep at it and don’t break the chain.
Secondly: focus on email.
Yes I know that social media is fun etc, but there’s nothing like your own email list, where people have given you permission to show up in their own private inbox.
So what about you?
If ‘more business’ is your goal, when are you going to start giving people something that’s worth their attention?
Also published on Medium.