Good Unsubscribes: Yet Another Case for Daily Emails

If you think about it, it’s really bizarre that nearly everyone is so afraid of emailing daily.

Practically everyone to whom I explain what I do and what I teach is incredulous: “But you’ll see everybody unsubscribing”.

Look at it like this: If something really matters to you, and there’s a problem with that something, wouldn’t you want to hear as much advice as possible on how to solve that problem?

If you have an illness, you want to hear advice until you find the cure, right?

If you’re overweight and want to change it, you want to hear diet tips and clever calorie-burning exercises and intelligent motivational talk until you’re at the weight you want to be, correct?

If your business needs more sales, don’t you want to hear tips on how to make that happen?

Of course you do. That’s why you’re reading these daily emails.

Now, the same thing applies to your clients.

They’ve got that problem, and you have their solution.

And I guarantee that as long as your emails are fun and useful and well-written, you can not possibly lose out if you start emailing daily.

Oh you might lose a subscriber or two – in some cases 10% of your list might walk away.

And that isn’t bad – it’s actually really good.

Think about it: if someone isn’t interested in hearing tips every day on how to alleviate, for instance, his prostate problems, how committed is he really to solving those problems?

I’ll tell you: he will be interested, very much so, because prostate problems are really painful. (so I’m told! I myself – oh never mind)

If your client has that kind of problem – not with their prostate but something that’s a really big issue for them – you bet they’ll want to hear from you.

So what do you do if your solutions don’t solve that kind of big issue problem?

Ah, that’s when you want to use emails.

Writing to people daily when your solution is of a different nature – art, for example – will help identify those individuals who really REALLY want to buy art.

Those are the ones who will, every day, be happy to hear from you. And those are also the ones who will buy your work.

The others, for whom art is a luxury, or something for another year? They’ll leave.

If you keep talking to someone about ways to find, use, buy, and position art to really make a house live –  and they leave?

Then they’re probably not all that interested in actually buying art – but you sell art, so why would you want to talk to them about it?

It makes no sense.

It’s a waste of that person’s time, so it’s better if they unsubscribe.

You’ll be left will a smaller list of people, out of which there is now a higher percentage of people who ARE interested in you.

And those are the ones who will ultimately buy from you.

So by writing MORE emails you end up with a higher quality list, people eager to hear from you, and that’s the type that ultimately will buy.

Provided you actually write those emails, of course.

It’s done me heaps of good, I’ll tell you that.

Especially considering how tiny my list is.

Still getting sales from it even though it hasn’t grown in months.

So: write dem suckers and hit send.

Get to talking to your people. They’re waiting for you.

Not sure how, not sure you’ll be able to crank out ideas every day, afraid you won’t be able to keep at it?

All that and more I will fix for you when you join my mentorship program.

You’ll have ideas flying round your head 24/7, more than you can possibly send to your list.

At the end of the three months, you’ll be so fluent in writing them that it’ll be the most fun part of your day.

And you’ll be getting sales to go with it.

Join here if you’ve got the stamina to build a relationship with your people –> http://www.martinstellar.com/starship-mentorprise-writing-coach/

Long tail, remember? Your business thrives or withers by merit of the bond you have with your readers.

And there’s in my opinion no faster, more effective way to get more sales than with email marketing.

It ain’t magic (it’s simple common sense, in fact), but I’ll tell you that it’s so danged effective, it pretty well seems like magic.

Cheerio,

Martin

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