It’s tempting to look for a system, something that can be run, tested, and optimised.
Social media strategies, sales conversations, lead generation, standard operating procedures for creating and publishing content…
Most anything can be turned into a system.
And the promise that ‘system’ holds is very alluring, which is why there are so many gurus out there hawking plug-and-play systems for business. From doing keyword research to updating websites to setting appointments with potential clients, someone, somewhere out there, has a box for sale that is supposed to do it for you.
And some of those systems are really good – I studied many systems and approaches, and I learn a lot.
But if you buy a system without understanding the underlying framework, you are extremely likely to end up in the category of buyers who say ‘it’s good but it didn’t work for me’.
See, no system is applicable as-is, in all possible contexts and situations.
In the majority of cases, you’ll want to make small, strategic adjustments.
Modify wording, or frequency… do your hashtag research differently or use a slightly different layout for your ebook…
There’s many different decisions to make when implementing a system, and it’s important to get them right.
That’s why, when I created the LEAP framework for ethical selling, I deliberately called it a framework, and not a system. I’ll write systematic approaches for different parts of the sales process in the future, but the most important thing is that you get your head around ethical selling, the right way.
In other words, learn the framework – which, conveniently and for free, you can do here…
Also published on Medium.