Clients Handed to You On a Silver Platter (Oh the Temerity of Entitlement)

There are people who think that the world owes them success.

That just because their work or their art is high quality, people should simply flock to them and pour cash over them.

But (and if you know me, you also know I’m good for a few harsh truths) that just doesn’t work.

You’re not owed success or wealth, no matter how good you are.

Back when we still had VCRs, Betamax was way better than VHS, but VHS won and became the standard, quality or no.

The story behind that is long and convoluted and has nothing to do with art, so let’s take Van Gogh as an example.

Good art, no?

Earned him nothing though, and he’s not the only artist in history who never got famous until after passing away.

If you want success as an artist, you’ll have to work for it.

You’ll need to earn it.

The quality of your art, that’s part of earning it.

But it’s not enough, not by itself.

You’ll have to get out there and get seen too.

In a sense, you can call that marketing – and I completely understand if that’s not what you want to be doing.

But seen differently, marketing your art is an act of service.

It’s a way to bring your vision of beauty, inspiration, or meaning, into the world.

And when you do that, you make the world a slightly better place.

Whether you sell or not, you do get to put something meaningful in front of people who just might feel better because of it.

And that in a nutshell is how you earn your success.

Because, like the poet and author Mark McGuinness told me when I interviewed him:

Artists perform an important public service.

So if you haven’t listened to it yet, please do.

It’ll change the way you see yourself, your world, and your place in it.

Not to mention the importance of your art and the solid fact that you deserve to earn well for it.

Listen to it here, if you haven’t yet –> http://martinstellar.com/blog/art-marketing-expert-interview-4-feed-your-art-with-mark-mcguinness/

Cheers,

Martin

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