Cheesus. Another Business Starts With No Marketing In Place

To be fair, Hans does have some marketing.

His product – imported Dutch cheese – is absolutely stellar.

That’s marketing in and of itself.

And as for location, he’s chosen well: inside the municipal market here in town, so the public there is 100% perfect for him.

But, what if it rains?

On those days – when it pours buckets for 4 hours straight – people don’t come in.

They’d much rather drive to the supermarket and park in the carpark, rather than find a spot three blocks down and enter the market soaking wet.

On those days, he should expect very little sales at all.

Which means that on good days, he needs to make sure he sells so much cheese that he can make up for the lost sales.
and that means he needs to have some sort of marketing campaign…

Now, Hans is no dummy (comes with being Dutch?) because the moment he learned I help people with his marketing, he said “We need to talk”.

Not that marketing cheese is necessarily my schtick, but for a cheesehead – as we call ourselves – to just order a pile of cheese and open up shop, you have to be pretty creative.

So yeah, I’ll help.

For one thing, he could partner up with fancy wine shops – there’s nothing like some great cheese to go with a good glass of wine.

Which is something artists can do as well – if you give it some thought, there are all kinds of ways you could bring your art to bear on someone else’s business.

Publishers and authors, for example: your particular style might be perfectly suited for specific ebooks, and ebooks don’t sell well without excellent cover art.

So why not pitch your favourite authors and see if they like to license your art for their books?

Or – and this is something one of my LEAP subscribers does – partner with a company, and create custom thank you cards for their clients.

People don’t say thank you anywhere near enough, and there’s nothing like receiving a custom painted thank you card when you buy something.

I’ll bet there are all kinds of businesses that would see sense in the investment.

Or what if you talk to a local venue where they put on concerts, and see if they want custom created artwork for their posters?

I’m just whistling dixie here, but there are all kinds of possibilities.

What if you would just reach out, if you see a potential match?

You never know what will happen.

Nor can you know what will happen if you start to take your art business seriously, and invest in heavy-duty learning.

Like this, for example:

Say cheese


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