Chicken or Egg – Write Emails or Build List?

Got a nice reply to my yesterday’s email:

“I have one [a list], but it’s got one person on it: me. Should I start emailing myself, just to develop the practice?
I am very much stuck in the “busy making a living” cycle, except I’m too busy and not making enough of a living. Lots of “plans” to “fix” this, but only the most preliminary of steps have been taken toward the actual fixing. Everyone tells me I need to offer a freebie to get people to download. Bogus? I see no other reason for someone to subscribe to me, though.”

You might be surprised, but I hear that a lot.

So this is what I replied:

“Yep, start writing, even if you don’t have anyone reading. Better that, than to have traffic but no experience writing this kind of stuff, or indeed a body of work to show, once you do start getting traffic.

For list building, have a look at Kim Roach’s work at buzzblogger.com to get some good ideas for traffic. Then make a landing page, explain why your daily updates are fun and useful, ask for a signup.  A freebie is very useful, start making one now. The notion ‘why else would they sign up’ is not useful, that’s just because you’ve not yet had the extended practice and experience of writing, or the reactions it will get you once you start.

Don’t wait building your list until you have a freebie though, that would just be procrastination.

So, write :) Get that into your system, and all the other aspects will get taken care of as and when appropriate.

Really.

Martin”

Nuff said, methinks.

Not sure you know how to write those emails and write them well? Lemme help you with that –> http://www.martinstellar.com/starship-mentorprise-writing-coach/

Because If Your Diet Isn't Working, You Obviously Go Eat Pizza

I received a few bits of bad news yesterday: First, a colleague told me that he’s had to pause his daily email writing because he’s too busy with client projects.

“Busy making a living”. Yep, I know what that’s like.

Second piece of bad news was from another reader, who, you won’t believe this, has paused her daily writing while she – GASP! – is fixing up her site.

Ok, look here people.

If you need more sales, email marketing gets you those sales.

And not just any kind of *more* sales – email marketing gets you more, BETTER sales, meaning you’ll be able to pick the clients that are most interesting to you.

Look at it like this: If you are swamped in client work, you’re likely taking on too much work at too low a price, just to make sure enough cash comes in.

But if you were charging what your work is actually worth, you’d be earning the same or more, with fewer clients and at fewer hours per week. With me?

Email is a perfect way to end that vicious circle, since you pre-select the people you work with by talking to them every day: you show who you are and what kind of client you like to work with, and that will appeal to exactly that type of person – which means those will be the ones most likely to get in touch and hire you.

In other words: your readers qualify themselves before they ever even get in touch with you, and that means you’ll be getting more high-hanging fruit: the kind of client who really appreciates your work and is willing to pay good money for the best you can deliver.

The result: a lighter workload and higher earnings from a smaller pool of clients – which is how it should be if you really excel at what you do.

And email gets you that.

But only if you keep up your efforts – or even better, start emailing twice a day. Yes, you can do that without burning your list, if you do it right.

But if you stop emailing, you’re effectively pinching the fuel line that feeds your business – which you don’t notice while plodding through underpaid gigs, but as soon as you need another gig, you’ll wish you hadn’t stopped emailing, all those months ago.

On another note: I also had some awesome news come in, because one of my clients just landed in my inbox saying that yep, he’s going to take me up on that 90-day challenge I casually mentioned the other day.

Awesome stuff – it’s going to get him tons of results. I’ll probably do a case study about him at some point, but let’s see how he runs his daily emails, first.

So, what news are you sending me today? On the fence about doing your own daily email thing? Not sure it would work for you?

I’m telling you: Do not sweat it – just jump in and do it: you can’t lose.

Start today. You couldn’t do yourself a bigger favour.

Except, possibly, by also hiring me as a mentor, though I repeat: most of the results will come from the effort and practice and training you put in. You don’t need me for that, so even budget is no excuse to not mail people regularly so long as you’re a self-starter with a bit of stamina.

I’m just here in case you want to go fast – but go you should, with or without me.

Thus spake Stellar.

Linkification, should you want to invest in getting fast results: http://www.martinstellar.com/starship-mentorprise-writing-coach/

Cheerily,

Martin

Good Unsubscribes: Yet Another Case for Daily Emails

If you think about it, it’s really bizarre that nearly everyone is so afraid of emailing daily.

Practically everyone to whom I explain what I do and what I teach is incredulous: “But you’ll see everybody unsubscribing”.

Look at it like this: If something really matters to you, and there’s a problem with that something, wouldn’t you want to hear as much advice as possible on how to solve that problem?

If you have an illness, you want to hear advice until you find the cure, right?

If you’re overweight and want to change it, you want to hear diet tips and clever calorie-burning exercises and intelligent motivational talk until you’re at the weight you want to be, correct?

If your business needs more sales, don’t you want to hear tips on how to make that happen?

Of course you do. That’s why you’re reading these daily emails.

Now, the same thing applies to your clients.

They’ve got that problem, and you have their solution.

And I guarantee that as long as your emails are fun and useful and well-written, you can not possibly lose out if you start emailing daily.

Oh you might lose a subscriber or two – in some cases 10% of your list might walk away.

And that isn’t bad – it’s actually really good.

Think about it: if someone isn’t interested in hearing tips every day on how to alleviate, for instance, his prostate problems, how committed is he really to solving those problems?

I’ll tell you: he will be interested, very much so, because prostate problems are really painful. (so I’m told! I myself – oh never mind)

If your client has that kind of problem – not with their prostate but something that’s a really big issue for them – you bet they’ll want to hear from you.

So what do you do if your solutions don’t solve that kind of big issue problem?

Ah, that’s when you want to use emails.

Writing to people daily when your solution is of a different nature – art, for example – will help identify those individuals who really REALLY want to buy art.

Those are the ones who will, every day, be happy to hear from you. And those are also the ones who will buy your work.

The others, for whom art is a luxury, or something for another year? They’ll leave.

If you keep talking to someone about ways to find, use, buy, and position art to really make a house live –  and they leave?

Then they’re probably not all that interested in actually buying art – but you sell art, so why would you want to talk to them about it?

It makes no sense.

It’s a waste of that person’s time, so it’s better if they unsubscribe.

You’ll be left will a smaller list of people, out of which there is now a higher percentage of people who ARE interested in you.

And those are the ones who will ultimately buy from you.

So by writing MORE emails you end up with a higher quality list, people eager to hear from you, and that’s the type that ultimately will buy.

Provided you actually write those emails, of course.

It’s done me heaps of good, I’ll tell you that.

Especially considering how tiny my list is.

Still getting sales from it even though it hasn’t grown in months.

So: write dem suckers and hit send.

Get to talking to your people. They’re waiting for you.

Not sure how, not sure you’ll be able to crank out ideas every day, afraid you won’t be able to keep at it?

All that and more I will fix for you when you join my mentorship program.

You’ll have ideas flying round your head 24/7, more than you can possibly send to your list.

At the end of the three months, you’ll be so fluent in writing them that it’ll be the most fun part of your day.

And you’ll be getting sales to go with it.

Join here if you’ve got the stamina to build a relationship with your people –> http://www.martinstellar.com/starship-mentorprise-writing-coach/

Long tail, remember? Your business thrives or withers by merit of the bond you have with your readers.

And there’s in my opinion no faster, more effective way to get more sales than with email marketing.

It ain’t magic (it’s simple common sense, in fact), but I’ll tell you that it’s so danged effective, it pretty well seems like magic.

Cheerio,

Martin

Oddly, Even Hippies Are Salespeople – And They're Pretty Damn Good at It

Had a very interesting talk yesterday with a guy called Miguel.

Miguel is the antithesis of people like me.

He lives in a house that he built with his own two hands, he’s 61 and hasn’t worked for a boss – always self-employed – in almost 40 years

He’s what hippies turn into when they grow up, I suppose.

We talked a bit about marketing and ethics – evidently he’s quite the skeptic, and I agree with most of his complaints against the industry.

But the funny thing is that the one thing that has enabled him to survive for 40 years on his own terms, without working for a boss, is exactly same thing that I use in my work.Continue Reading

Must Tell You About My Client Jimmy – You Want to do Things as Right as He Is

Maybe you remember I mentioned my student Jimmy a while back – a painter and novelist in Dublin.

In my recent tech-struggles I didn’t really keep up with him, so yesterday I went and had a look-see.

Turns out that the guy – quite unbeknownst to me – has been pretty active, and in smart ways too.

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A Literary Goatherd? Now That's Why My Stuff Ain't Cheap, and Neither Should Yours Be

A few evenings ago I sauntered into my friend’s bar after my daily walk&webinar.

I enjoy walking at sunset with a good bit of audio to get my learn on.

Stitcher.com is my latest discovery.

Anyway, my friend introduced me to a guy called Manuel and we chatted for a while.

I instantly noticed his mental prowess – he had things to say and knew how to say them.

Not a very common occurrence in this very rural area.

He was, in a word, erudite.

At times almost lyrical.

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I Come From the Future. You Should Go to China

First, a public service announcement: If you’re waiting for an email from me, or if I’m meant to follow up but haven’t yet – do please forgive. I’ve had a bitch of a month, with my computer getting hacked, then my site going down, followed by my backups being corrupted – it’s been stressful and I’m only now catching up. But, normality has been restored so let’s carry on with our scheduled program…

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“I come from the future. You should go to China.”

I love me a good sci-fi film.

That line is from the time-travel flick Looper, with Bruce Willis and Joseph Gordon-Levitt.

In one scene, Joseph tells his boss that he’s planning to go to France.

Boss: “You should go to China.”

Joseph: “I’m going to France.”

Boss: “I come from the future. You should go to China”.

Joseph: “I’m going to France”.

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Here You Go: Your Right to Veto

Listened to an interview yesterday with a guy called Jim Camp, who is called the best negotiator in the world.

He highlighted a simple principle that, if used well, will make your marketing both more ethical and more effective.Continue Reading

Got Problems? Get Your Learn ON, ASAP

That reader I mentioned yesterday, Michal?

We had a little email exchange, and she said something absolutely AWESOME.

She: “You’re so smart”.

Me: “Maybe, who knows. I just enjoy learning, that’s really all there is to it.”

She: “So do I! I’m a sponge for knowledge!”Continue Reading

No, but I Insist: The Yay is on You

Michal writes in, raving about how much she likes my emails, and how smart I am and all those nice things that make a little Stellar feel really good.

Except, I’m not to blame.

All that she gets from my writing isn’t down to my being especially smart. It’s down to her, entirely.

The internet is a big place, and you bet there are people who are much smarter, much nicer, much more motivational and much more on the ball than I am.

And yet, she reads me all the time, and keeps getting ideas that help her.

Not someone else – no, she likes to read that nutty Dutchman in Spain.

Why?
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