It’s common knowledge in the world of marketing and sales that the last guy who needs to worry about his job is…
… the salesman.
The theory goes that there will always be a need for people who can sell something for others.
Makes sense, too.
And, it’s true.
Salespeople generally continue to do well, regardless of what an economy or an industry is doing.
For me, that’s good news: I’m a copywriter, which is just another word for ‘written-word salesman’.
But if you’re not ‘in sales’ – if you’re a coder, designer, artist, artisan, novelist or anything other than sales person – what do you do when sales are low?