Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

The Day My Father Saved My Life – and Why You NEED Ninja Skills

 

I go into the bend just a little too fast, so I lift my foot off the accelarator.

It’s no use: this old and battered jalopy with its worn tires and leaking suspension doesn’t obey and veers to the edge of the tarmac.

The right front wheel runs off the edge into the gravel – I correct to the left.

Instantly, the entire front of the car starts bobbing wildly, driving us chaotically to the left side of the road.

There’s a 5 meter cliff and no guardrail on that side.

Read moreThe Day My Father Saved My Life – and Why You NEED Ninja Skills

On Focus, Efficiency, Learning and Art. Oh Yeah, and Smart Questions

Just had a Skype call with a subscriber, an artist/writer/translator in The Netherlands.

She’s a clever cookie.

But she’s also a fine example of that weird ‘sales are evil’ mindset.

And yet, over the last few months I’ve been observing her progress, and I must say she’s doing very interesting things.

She’s learning a lot about marketing, and she’s figuring out how to do it in her own way, without feeling sleazy.

Implementing lessons, putting her name out.

Even writing calls to action.

And, she’s getting in more clients for her translation business.

Read moreOn Focus, Efficiency, Learning and Art. Oh Yeah, and Smart Questions

So, What Actually Are You Saying?

What you say to people and how you say it – it matters a lot.

Point in case: There’s a site called You Are Not So Smart, which is an intelligent useful blog about the human condition and self-delusion that goes with it.

But the owner set up his emails to always start the subject line with ‘You are not so smart’, followed by the title.

I just really resent seeing that in my inbox all the time.

Yes I know I’m not so smart – it’s part of the human condition. I know that.

Read moreSo, What Actually Are You Saying?

They May Love You, but That Doesn't Mean Their Advice Doesn't Stink

I can’t say this often enough: Advice can be dangerous.

If you ask the ‘wrong’ people and go with their opinion, you could get into all kinds of trouble.

Like the time I was told by friends that it would be really smart to sell my convertible.

I did what they said, and lost several thousand dollars, and one swell ride. Oops.

Read moreThey May Love You, but That Doesn't Mean Their Advice Doesn't Stink

Never Take Advice From These People

That client I mentioned yesterday, who decided to remove the copy and call to action from his landing page?

He told me that he had asked a number of people for feedback, and they said the new version of the page was clear enough.

The problem is: he asked the wrong people.

Here’s the deal.

We all need feedback – it’s important, healthy, necessary.

But it’s incredibly important to choose who you ask.

Read moreNever Take Advice From These People

Want Advice With That Shake? (On $5 Milkshakes and the Value of Free)

Long one today, but it’ll help you stop wasting time giving free advice, and I’ll show you how you can get more sales by selling at higher prices.

Grab a cup of coffee and let me ‘splain.

The following quote is from the movie Pulp Fiction, and for smart readers there’s a massive lesson in it.

Read moreWant Advice With That Shake? (On $5 Milkshakes and the Value of Free)

What if You – GASP – DIDN'T Ask for the Sale?

Just received some copy feedback from a client.

She’s having me write emails for her list, and obviously I included a call to action in each.

Because like I always say: The best way to get more business is by asking for it.

Given the type of person on her list, I deliberately created a very mild CTA – much more gentle than the ones I write in my own emails.

Read moreWhat if You – GASP – DIDN'T Ask for the Sale?

BIG Words: Moral and Ethical Duties and Such…

There are people out there who need you.

Really need you.

 

So if you have something for sale that can truly solve problems, I consider it your moral and ethical duty to make that known to those people who have the problems you can solve.

 

You are able to help others?

Then dude and/or chica, get off your couch, and get yourself in front of others please, quick-smart. Seriously.

Read moreBIG Words: Moral and Ethical Duties and Such…

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