Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

Go On Then: Fail. It'll Be Good for You

I woke up and stared at the ceiling.

I felt good. Really very good.


I reflected on it.

There was no reason I should feel good.

In fact, one would have expected me to feel depressed, or stressed out, or panicky, but I felt none of that.
I was bankrupt. How could I possibly feel good?
Truly, thoroughly happy. Bizarrely happy.

Though I had forfeited my entire $150K inheritance.

I was also several months behind in rent, I had debts with suppliers, and I had no clients buying suits.

I was up shit creek, in a bad bad way.

And yet, I was the happiest I had ever been in my life.

I lay there for hours, just relishing the emotional state.

To this day, I still marvel at it.

Some part of me, barely audible, was saying ‘really good stuff is going to happen soon’.

Not that I believed that voice, but it was there, and for some reason it was stronger than anything I could possibly worry together.

We’re made of really weird stuff, you and I.

I kinda like it.
Anyway: about failure.

It doesn’t exist.

I’d ‘failed’ completely at my tailoring business.

But somehow I knew it didn’t matter.

Like Edison: He tried many prototypes of the lightbulb – some say 1000, others say it was 2000. Same difference.

He said: ‘I’ve not failed 1000 times – I’ve eliminated 1000 ways a lightbulb is NOT made.’.

Or like a salesman going door to door: He’ll hear ‘no’ more often than yes, but he doesn’t take them as failures.

Because for every ‘no’ he gets, he knows that the next ‘yes’ is that much closer.
You can not fail, you see. Not really, not on the face of it.

You can lose battles, but that’s just a battle lost – it’s not defeat.

You can fall on your face 1000 times, but each time you do, your knees get harder and your reflexes get sharper.

Oh, and you’ll also be training yourself in resilience, each time you pick yourself up and get back in the race.
Now, you might think that you would also need to spend a decade as a monk in order to be able to go down in flames while grinning like an idiot, but you’d be wrong.

It’s down to one simple thing: Mindset.

Knowing where you stand, knowing how to deal with the reality of business, and – note the choice of words – which attitudes to adopt in reaction to events.

Yeah, I didn’t say it’s easy.

But it’s damn simple. And, you can learn it.

This is one of the major selling points of the LEAP newsletter.

It equips entrepreneurs and freelancers with the mental armour and emotional agility to get through business without gasping every time a wave rolls over your ship, as you sail the stormy seas of entrepreneurship.

Bit lyrical for you?

It’s no joke though: Yes, with LEAP you learn tricks and techniques for marketing and promotion and sales, and all that.

But you also get me to feed you a mindset that I’ve learned over the course of by now 20 years, and which not only got me through bankruptcy smiling and productive, but which also enabled me to instantly start a new venture and earn my keep.

And that was years ago, and trust me: I’m still smiling.
You know, I tell you inspirational things in these emails, I try to motivate you.

For example: Do things suck? Then do this: Get off your ass, take action. Any action.


But that’s just a call to action.

LEAP goes much deeper, and digs into the psychology of successful entrepreneurship.

And that’s in addition to all the marketing and business gold in each issue.

So if we’re talking about taking action, here’s one I would recommend for starters:

Get LEAP. It’s there –>

It Would Solve My Problem, But Not Theirs

I keep thinking about that shopkeeper I spoke with yesterday.

At one point, bouncing back and forth ideas on how he could make more profit even though his prices are so low, he pointed at a carton of soy milk.

“I get these at a really good price. One thing I could do would be to offer these packs at 4 for 3: they get 4 litres, but pay only for 3.”

I was about to agree when he said: “But there’s a problem with that.”

Interesting. I listened, and he said the one thing that will, in the end, ensure his business will come out fine:

“It would solve my problem, but it wouldn’t solve theirs.”

To be frank, I was gobsmacked.

Who would expect a regular guy, a vendor of comestibles, someone who hasn’t studied marketing and probably doesn’t read business blogs, to think like that?

Yes he wants to make money, he wants to draw a profit from his business – but he’s 100% aware that he does that by solving problems for people.

If you’re in business in any way, you solve problems for people.

If you don’t, you have no business selling anything.

And if you focus on that, on the people who have a need, and on how you can fulfill that need, and solve that problem, you’ll be fine.

Think you don’t solve a problem? Maybe because you sell art or something else with a hard-to-define, intangible value?

Make no mistake: Your art solves a problem for people. The piece you make, the story you tell, the relationship you build with people, the value you (not just your painting) adds to their lives – all that fills the need of the art-buyer.

People are desperately bored with themselves and their lives. They read about celebrities, watch TV, buy books – all because there’s an emptiness they want to fill.

Living vicariously through others.

Why not let them live vicariously through you? They’re already waiting for you – you just need to make sure you show up in front of them, with your art and your stories.

Or with anything that you do or make. If people are willing to pay for it, it’s because it solves a problem.

Which makes it your moral obligation to get that stuff sold, in my opinion.

You solve problems, and you’re not doing everything you can to solve as many as possible?


Get busy, promote yourself, reach out, network, tweet, whatever.

Sell that stuff yo. Solve problems.

Here’s a problem that I can solve for you: getting you more sales, by showing you how to write high-conversion, sales getting emails.

Meaning, I’ll show you how to get sales from your list by doing nothing more than spending 30 to 60 minutes a day, writing and sending an email.

If that sounds good (of course it does), go here –>



Fewer Choices, More Sales

My buddy Pablo wants to open a tapas bar.

Tapas are little bites of food that you get for free in Andalusia, if you buy a drink.

It’s a great tradition, especially in a place where the seafood is so plentiful.

“And I’m going to put up a blackboard, and put all the tapas on there!

“This isn’t going to be like all the other bars, Martin. This will be really good, exclusive food.”

I tell him it’s not a bad idea, that there’s probably a market for it – especially seeing how this year there seems to be a more upmarket audience.

Crisis or not, there’s something moving in the economy. But that’s a different story.

He goes on to tell me: “And it’ll be huge! I’m going to put 40 different tapas on there, or maybe 50!”

Now that wouldn’t be a very good idea.

You’d think that all the choice would make people buy more, but very probably, the opposite would happen.

If you give people too many options, they tend to not decide anything.

Strange, but true.

I saw this myself in Ronda, when I took my mother there for a trip last month.

There was this great little place, where they had exactly what Pablo wanted to do. I think there must have been 100 different kinds of food to order, all written out neatly on all the walls.

And I had NO idea what I wanted. Just couldn’t decide. Clams? Cheese? Shrimp? Other shrimp? Yet another type of shrimp? Maybe beef, lamb, pork, chicken? No idea.

But don’t take my word for it: they actually tested the effects of choice.

I don’t remember where or when, but they had a display in a supermarket with 30 or more kinds of jam.

Strawberry, cherry, lemon, melon – you name it. If it could be jammified, it was there in a jar.

People loved it – everybody who commented was mighty impressed with the huge offering.

But strangely, sales were disappointingly low.

Then they did an experiment. They took away all but 5 or 6 kinds, and – boom: Sales went through the roof.

All because if the mind is given too many choices, it prefers to avoid the hard work of deciding, and goes and does something else instead.

So while you might think it’s a great idea to offer eleventy different service options, you’re actually making it harder for people to decide what they want to buy from you.

And if you make your prospect do the hard work of deciding whether or not to buy, they won’t.

It’s your job as an entrepreneur to do that work.

And that can mean narrowing down your range of products or services.

I’ve already done the hard work for you – I only offer two things: mentorship, and the LEAP newsletter.

A simple choice: this, or that. The one turns you into a mastefully skilled email marketer, and the other teaches you tricks and strategies for marketing, promotion and sales that you won’t easily find on any of the regular marketing blogs.

Both come with perks and bonuses – for example, clients get to send me emails and ask questions. (and on good days, I even answer them).

Which one is best for you?


If you have a list or are building one, and you want to get as many sales as possible from it, then learning email marketing wouldn’t be a bad choice.

Expensive, hard work, only for serious people, yada yada. Very effective though for growing your business.

Sign up here –>



Cue Yakety Sax / On Your Marks / Collect Business Cards / GO!

I wasn’t in the mood to get up at 6am this morning.

Certainly not to go to a networking event.

And even less after having hosted a dinner party with P.P. Arnold and Reuben Archer – two fairly famous musicians who totally rock, but whom you’ve never heard of.

Much fun was had, and many songs were sung, by all.

What is it with rockstars after 60, anyways?

Don’t people older than me go to bed before I do?

Apparently not: Mick Jagger for example (whom P.P. fondly calls ‘Mick’ whenever she talks about him – I wonder what that’s all about) is going as strong as ever, as wiry as ever.

And P.P. and Reuben too: While I was beginning to fade, wondering what distance to keep from other networkers in the morning so they wouldn’t smell the alcohol on my breath, those two joyfully uncorked the next bottle of Ribera del Duero and set in another song.

Around that time, the neighbours started banging on the ceiling.

Unbelievable, the energy they have. (My friends, not the neighbours).

Unlike a certain Stellar, who barely managed to drag his hungover frame out of bed a few short hours later.


But, I made it to the venue, and I saw what networking looks like in the year 2014.

And I’ll never burn the image off my retina of a room full of Serious Businesspeople running around like headless chickens, each trying to collect as many business cards as they could in 120 seconds…

…to the sound of Yakety Sax.

I frikking kid you not.


Seriously though: it was an interesting event, there were interesting people present, and the organisation (a huge U.S. networking company) had it set up pretty good.

There were a few moments where my toes curled up out of deferred embarrassment – for example, when a digital marketer got up on the stand to do his 60 second pitch:

“… which often means our marketing efforts end up in the garbage can…” after which he lifted a garbage can full with flyers, card and brochures, and emptied it on the stage to make his point.

Which he did rather nicely, seeing how it took a motivated cleaning lady a full 5 minutes to clean up the mess – marketing missing the mark and bothering people, in flagrante delicto.

What I did like was how a local car body repairman figured that he’d show, not tell. Not a bad idea, and we were all glad he’s a spray painter and not a proctologist.

He put a car part on the stage, ready for painting, and with just a spraycan he deftly covered that section in a smooth red coat in under 60 seconds.

The audience however spent the next hour drenched in the stench of paint solvents, trying to keep those braincells alive that we need to stay awake. But, he made his point: he paints, really well. Our nostrils will remember that the rest of the day.


I don’t know, guys – networking has its place, and the organisation seems serious.

Though to be honest, I need more than a vague promise of ‘all the sales and business that the other members can bring you!!!’ to invest $800 per year just so I have the privilege of hearing the same people practice their 60-second pitch at me once a week at ungodly hours.

That said, joining would help me in the end, no doubt.


But I won’t join them, and here’s why:

I want you.

If I’m going to work with someone, it’s got to be with people who are like me.

Not with someone who sells sprinkler installations for a living.

It’s just not my thing anymore these days.

I’d much rather work with people who actually make things.

Creators, makers, people who manifest in the world what they invent deep inside.

Why would I want to give consulting to a lawyer, even if his specialization is ethics? (Ha, an ethical lawyer – that’s on the shelf next to dry water, yes?)

Halfway through the event, I knew: this isn’t for me.

These aren’t my people. I’d probably get along with all of them, and there might be business coming out of associating with them.

But they aren’t the kind of makers of things, the creatives, the warriors-at-life who are on a mission to build up their own sustenance with their own two hands.

The people at the event, they were (bar a few exceptions) people with staff, mortgages, loans and layoffs, people with numbers in their heads.


But I want clients who have other people at heart.


I’m here to make a difference.

I seek people who are the same.

I hope that means you.


D’you think you fit the bill? Then have a read here and see if we’d be a good match –>

Now please, bring me more coffee. No sugar – I’m sweet enough.







Just Because You Can Doesn’t Mean You Should (aka: Football sucks, Suarez is a Prick)

Today on the news, the famous footballer Diego Maradona put on the whiney, following an incident during a recent world cup match.

Some player named Suarez bit an opponent on the shoulder. One of many incidents of personal violence and aggression Suarez has displayed over the years.

He’s now been suspended from several matches, and Maradona responds: “It’s too harsh, why not send him straight to Guantanamo Bay?”

Yeah, indeed. Poor, poor Suarez. Being suspended like that, just for, you know, biting someone.

It’s unfair. Boo, hoo hoo.

Geeeez, people…

Suarez, from the clips I’ve seen, is a real asshole. He’ll launch himself while running, and land, ankle first, right on top of another player’s ankle. Hard, with his full weight.

In slow motion, you can literally see the other’s joint bend and wrench and stretch.

That guy will be out of play for the rest of the season.

Suarez goes for the kill, he’s out there to do damage.

And, he does it.

He doesn’t completely get away with it because he does get suspended, but he does achieve taking out another, probably very strong, player.

Somebody, not sure if it was FIFA, apparently said: “Yeah, well this is football”.

Funny that.

I always thought football was a game.

Then I learned that no, football is business.

This week though, I learned that apparently, football is war.

He thinks he can get away with it, and to a degree, he can. He probably doesn’t mind the consequences, since he keeps creating them for himself.

But just because you can do something, doesn’t mean you should.

Point in case:

One of my readers – the photographer I wrote about last week.

Following the free consulting call in which she tentatively said: “Want to work with you”.

I thought about it, and made her a massive, rock-solid, tons-of-extra-value offer.

It’s a package I know for a fact will help her.

I also know, from her emails over the months and from the call, that’s she’s pretty damn ready for some solid ‘Jimmying-up’ at the hands of a certain Stellar.

She’s ready to launch – someone just needs to guide her finger to the big red button.

From a sales point of view, she would technically be considered something like ‘sold, but she doesn’t know it yet’.

In other words, I could simply use some sales strategies, she’d get off the fence, and we’d start working together.

I’m not the best salesman in the world, but this sale would really be a cinch.

But just because I can, does that mean I should?

It would help her business.

It would allow her to leave behind commercial photography and quick smart get into making what she has always wanted.

And get paid for it.

It would also bring me money, which is never bad.

(I’ve got some BIG plans I need to raise cash for. That ‘no more girlfriends for me, my life now has a mission’ bit from last month? That’ll cost at least $60.000 to completion, and possibly as much as four or five years. But I’m telling you just as a teaser, it’s a story for another day).

On topic: Mrs. X wants to leap, she’s ready for it, equiped, networked, qualified.

She herself has said as much, without realising it.

She also said, literally, that she hopes to soon take me up on my offer.

With luck, I could possibly make that happen before this day is out. Who knows.

But should I?

Would that ‘little push’ of mine really help her?

If I’m true to my own rule that relationships (and sales and marketing too, therefore), really start with listening, then I need to listen to her.

And I’m hearing ‘Not yet’, and for a number of no-BS reasons.

Do I push?

Do I wait?


I’m going to go back to her email and ask her one simple question.

With the answer to that, it’s up to her to decide.

Because no matter how much I believe in the value and effectiveness of my work, I don’t prosyletise, I don’t preach (aside from preaching email marketing as the best and funnest way to get sales), and I don’t ‘convert’ – not in that way. I’m just not that kinda girl.

If someone is ready, I’ll help them over the hump.

If they’re not ready – they get to take the time they need.

And ultimately it’s up to them to decide whether they’re ready or not.

That’s what I call ethics in sales.

That said, I’ll show up every just to suggest and tell her (and you): “Hey, if today’s the right day, I’m here when you want to start.”

A strategy that I recommend you use as well.

Anyway, LEAP issue 2 is going to the printer’s next week.

In case you’ve missed out on issue 1: Do NOT let this one slip by.

It’s going to show you a very simple, step by step action plan for getting your first 30 subscribers – a minimum viable list.

If you’ve already got a list, the steps will help you get even more people on it.

But, it also comes with a bonus action plan: “How to earn this $79 back before the month is out”

Follow the steps, and you’ll more than likely recoup the cost of your first month a few times over.

It’s called a no-brainer.

And this is called a sunny day, so Ima leap onto my bike and motor down to the beach for a quick swim, before I go back to building your first leap to sales for you.



How You Can Be as Strong as Bruce Lee

“But I worked on that site of a year and a half, Martin!

“Yes”, I tell my friend. And it looked good, and the articles were well-written. But then you threw in the towel”.

She looks at me: “But nobody called me. A year and a half, Martin.”

So I tell her: “It’s the other way round: you don’t keep plugging away at your business because people start calling you.

Instead, people start calling you because you keep plugging away at it.

“Yes but, after all that time?, still no calls?”

I didn’t argue further with her.

She’d tried, she’d built something beautiful that should have been promoted more, and then she quit, too soon.

Maybe her need wasn’t big enough.

Maybe she didn’t have the drive to keep at it.

Or maybe it was that bastard boyfriend of hers at that time – I’m pretty sure he must have tried to persuade her to drop the project.

Either way: if you’re going to make something work, it’ll never work if you stop before it actually works.

And sometimes, that takes time, or iterations and testing.

Not that there’s anything wrong with quitting, not as such.

Sometimes it’s what you have to do.

But if you do, and when you say: “This won’t work” – Guess what?

You’re 100% right. It won’t work.

But there’s more to that story.

In fact, there’s a whole lot of strength you have, behind that story.

Strength which you’ve not yet built up.

So today, there’s no sales pitch (aw, sorry): Liz Strauss published a guest post I wrote, and I’d like to you read it.

I think it’s important.

When you’re done, will you please do me the favour of sharing it round on your social media sites?

Mucho appreciated.

Read it here:




To Sell is Human. Or, Consider the Alternative…

Daniel Pink wrote a book called ‘To sell is human’.

Quite how I see things, and it’s a view I can totally recommend.

Not so that everything becomes ‘a business’ – there are things that are free and should stay free.

When I lived in Seattle, way back when, my girlfriend made a beautiful notebook for me, of luxury paper and hand bound in leather.

Her mother saw it and instantly said: “That’s great, you should make a product out of it and sell it!”

It felt seedy, that something so lovingly crafted had to instantly be commercialised.


But if you really think about it, ‘Everybody is always selling something’.

And that’s a quote from Robert Louis Stevenson, author of Treasure Island.

And he’s right: At this moment, I’m trying to sell you on reading the next line.

When you talk to your kids, you’re selling them on cleaning up their room.

When someone is arguing with you, you’re trying to sell her on calming down and having a normal, unheated conversation.

Not convinced?


Alright then: call it an exchange: Everything is always an exchange. Values, ideas, attention, products, opinions – you give one thing, you get another back.

You try to persuade a person to simply listen – right there you’re ‘selling’ your opinion. The price they pay is a bit of attention.

I like Dan Pink. He’s got real clear views on things. Common sense, but smart.


So I wrote him an email:

“Dan, I love your podcast Office Hours. I have one question:

“If you’d have only one shot at it, what’s the one thing you’d tell a person to get them to accept sales as a part of life?”

He writes back:

“Consider the alternative…”

I’ll leave you to ponder that one today.

When you’re done, and you’ve come to terms with this fundamental aspect of being human, and you’re ready to start selling more in ethical and effective ways, here’s where you can make the leap:



Just Add Water, Makes its Own Sauce!

There are things in life that are free, that come to you without any cost.

The rising sun, a smile, someone’s hand on your shoulder…

The world is rife with free goodness.

Other things though, you can only get them at a price.

A relationship – that’s only going to work if you both commit, and if each sacrifces some things in return for others. It’s the price you pay to be with that person.

Good food – either you pay for it, or you grow it, which costs time, fertilizer and water.

Sales, your own niche in the marketplace – that also comes at a price. Nobody would expect that putting up a website will magically bring you customers. A site is only a tool, part of a larger package of tools.

And you gotta work those tools: SEO, copy, networking, social media… if you don’t ‘pay’ with time (and/or money) to make them work, they won’t work and won’t get you sales.

Which is why I created LEAP: it’s one of those tools that if you grab it and start working with it, it’ll get you more sales.

But for some reason, some of my readers – the people I had in mind when I started LEAP – haven’t yet… actually taken the leap.

So that tells me that the value of the thing isn’t clear enough yet.

And that’s why LEAP issue #2 is going to earn itself back for you.

You just add water, it’ll make its own sauce.

Here’s why:

LEAP #1 gave you the mindset and tools that enable you to run a healthy business with your copy, your art or your design, issue 2 is going to give you hands-on instructions to actually build the first asset a business needs: a list.

Because without a list, even a small list, you have no business.

So now I’m going to show you how to get your first 30 subscribers within the first month.

But, subscribers are only that – what matters is that some of those subscribers also buy from you.

Which is why LEAP #2 will come with a free bonus cheat sheet:

What to do so you’ll make at least $80 within the first month.

See, I believe people need this stuff. It works.

I’ve seen it work for myself and others.

But I can also understand that you want to see it work for yourself, before you decide to buy.

Which is a bit complicated: You can’t taste an apple before you eat it.

And buying a newsletter (even if it’s an investment cheaper than a coffee a day) should be done because you trust it’ll work – not because you’re taking a leap of faith.

I’m not selling a leap of faith – what I have on offer is a leap forward.

To more sales.

So I’ll show you how to get those sales – at least $80 worth.

I can’t guarantee or promise you’ll get them.

But some pretty dramatic stuff would have to happen for it not to work.

Read the newsletter, grab the cheat sheet, make a plan, put it into action.

You’ll see the results.

Start here –>



I'm Shocked – He Did WHAT?

Just heard an example of some of the most blatant, grotesquely incompetent business practice you could imagine.

Somebody should chain that idiot to his mixing desk… honestly.


Here’s the story:

Some six years ago, I met an English couple, who were visiting here in town.

They invited me and my then-girlfriend over for dinner, and we were introduced to their daughter.

She was about 22 then, and she had just started recording her own songs, with the same producer who does Joss Stone’s records.

Wine was uncorked, fun was had, demo tapes were played – her artist name is Ava Leigh – and we were just blown away by her voice.

That chick has TALENT. Amazing. What a voice.

And with a big name producer, her future should have been peachy.

Except, Mr. Producer got involved in promotion, and I just wish he hadn’t…


Some time after visiting my town, Ava performed in a large nightclub in London.

Jools Holland, the famous guy who keeps revealing enormous talent on radio and TV, was in the audience.

He was digging that stuff, and not a little bit.

And Jools Holland is influential: if you get to talk to him, a world of possibilities opens up.

The most logical is being on his TV show, and get seen by oodles of music lovers.


Quite the opportunity. All lost

Show ends, Mr. Producer goes up to Mr. Jools, and hands him a CD of the new songs.

Except – you won’t believe the sheer stupidity – he gave the man simply a home-burned CD. Without a case, without as much as a sleeve.

No photo, no contact details, no liner notes. Nothing.

Not even effing track titles!

It just said, written with a felt-tip pen: “Ava Leigh”.

A few weeks later, Jools is recording his radio show.

“Now I’m going to play a track by Ava Leigh – but I can’t tell you what it’s called because there’s no info with the CD, no track numbers. Enjoy”.

Talk about screwing up the biggest chance you could get…

She could have been on national TV, in front of exactly the right audience.

But because there was nobody who knew what they were doing, from a promotional point of view, she lost her big chance.

Shocking, that an industry insider like that producer could do something so incredibly dumb.

They should have just created a simple but nice little liner, with track titles, a photo, website and contact details.

A handwritten note saying “Mr. Jools, thank you so much for coming to the show. Hope you enjoy the CD”.



Practically free (what’s the cost of printing off one page on glossy paper?)


But it didn’t happen.


The moral of the story:

Whether you make art, or music, or copy, or anything: you need to know how to promote and sell that stuff

And if you’re going to rely on someone to do it for you, for God’s sake choose someone whose job it is to do that stuff.

You don’t ask a baker to cook up a four-course meal – you get a chef to do it.

Or, you take a cookbook written by a chef, and learn how to do it yourself.

For which purpose I’ve cooked you up some LEAP.

Spend a few months with me, and I’m pretty sure you’ll never do anything like what that guy did.

And, you’ll probably get a ho’ bunch more sales, too.

In fact, LEAP #2 is going to be special: It’ll show you how to, very quickly, build a small but viable list, and it’s going to come with a free bonus cheat sheet telling you how to, within a month, earn at least the cost of LEAP back that very month.

Stay tuned, I’ll explain more tomorrow.

Meanwhile, here’s where you leap, if you’re ready to take control and grow your business –>



How to Get There From Here: Focus on the Path

Must of us want too much, too fast, and we sabotage ourselves with that.

We set ourselves a goal, and off we go trying to reach it.

Problem is, you can’t get there from here.

There’s a whole road in between where you’re at now, and where you want to go.

You can sit and plan for the journey, but life is ever-changing, and so are you so.

There’s no telling what will happen.

You can plan a course, but it’ll change the moment you take the first step.

And when life happens while you’re busy making other plans, it’s real easy to get lost.

You lose focus.

You change priorities and often mistakenly.

You lose drive and motivation.

Your getting ‘there’ becomes a struggle.

And that goal o’er yon in the distance begins to look ever more unreachable.

Here’s what I do: I just don’t think about it.

Once I’ve set my goal (like that massively audacious goal I wrote about last month), I put it up there in the distance, like a mountain peak I somehow think I can scale.

Like a muse, a dream, a distant goal.

And then I just look at my feet.

Meaning: getting there, anywhere, means you’ll go through step after step after step.

It’s the only way.

But here’s the thing: if you keep looking at the goal, you’re not paying attention to the path you’re on – and it’s that path that’ll get you there in the end.

Noah Kagan, who worked at Facebook in the startup days, wrote that Mark Zuckerberg once explained how he makes his decisions.

He wrote on a whiteboard one word: “Growth”.

Anything that did not contribute the growing the platform was decided against and forgotten.


It’s the same thing that made me decide to give up trying to find a girlfriend: I have a goal, steps to take, and spending time with a girl doesn’t bring me closer to that goal.

And I really, REALLY want to get there, so out the window with amorous affairs.

It makes life a lot easier, once you test every option you have against “Will this help me get there?”

If it doesn’t, you just drop it and do something else that does get you closer.

Progress is what gets you there. Not results.


And guess what?

Every step in the right direction, every choice made with the knowledge it’ll get you closer, is progress.

It’s one step closer.

Focus on the path.

Focus on progress, and forget the goal.

Forget results, because they come as a consequence of progress.

If you focus on results, you’re actually sabotaging yourself, because you can’t get the right results without first taking the steps.

So, focus on the path, the steps, the progress. Bit by bit. It adds up massively.

Just do the things you do because you know that each thing is another bit of progress, another small movement away from ‘here’, over to ‘there’.

Buddhists have this down nicely: They’re told to forget about enlightenment, to just be in the here and now, to focus on their mind and attitude and actions, to focus on the steps they’re taking on their path.

I can tell you from experience: It’s liberating, it makes you happier, and it gets you closer to where you want to go.

If ‘where you want to go’ is called ‘Moresalesville’, then I have a map for you. Getting it means not just a step, but a leap, to where you want to go –>



P.s. I’ll be back later with a freebie I dug up on ye olde webz yesterday. Stay tuned, it’s a very complete noob’s guide for business and I think you’ll learn a lot from it.

P.p.s. Sometimes when I write stuff like this, I think: ‘This isn’t a bad piece, maybe I should make it a guest post for someone’. But then I think: ‘No. This is actually quite good, I’m sending this to my readers’. Because that’s how much I appreciate you.

One possible step on your path, a big one and rife with growth and progress –>

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