Client got on the phone yesterday, ordered a 3-piece email series.
We had a constructive talk and he asked me to send an invoice.
In the morning, there was no money but a question instead:
Martin, since I run a charity, margins are really very thin. Every dollar really counts with us. Do you feel confident that my investment with you will get sufficient response?
I just LOVE that question.
For one thing, because this person appeals to my honesty.
He wants to be confident his money will be spent well.
And he’s looking to see whether or not that matters to me.
Dude… Of course it matters. A lot.
In fact, I wouldn’t even take a job if I don’t feel it’s going to be a worthwhile investment for my client.