Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

You Wouldn't Believe the Things I Send Myself Sometimes and Oh Yeah: Download My Free eBook

Sometimes when I’m on the road or at the beach and I get an idea for these daily emails, I send myself a quick email from my smartphone.

I was just going through my inbox to see which nuggets of straight-out genius I’ve been sending myself, and I found a piece that started:

“When I woke up I wasn’t wearing any underwear”.

The rest was a few lines of self-reflection that were meaningless and had no further relevance to my state of dress or undress such as it may have been.

Read moreYou Wouldn't Believe the Things I Send Myself Sometimes and Oh Yeah: Download My Free eBook

Sometimes, Sadly, People Just Aren't Ready for Help

Sometimes, for all your good intentions, you can’t make the sale.

There are cases when you know, for a fact, they should buy.

You know it’s going to help the buyer.

They’ll advance, heal, progress, learn… they NEED this stuff.

Many people will then try to become more persuasive.

Give more explanation.

Repeat key points.
Try to get through their skull.

Trying to give them the ‘come to Jesus’ moment.

“Trust me. You need this”.

Read moreSometimes, Sadly, People Just Aren't Ready for Help

Black Bus Driver Reinvents Marketing and Prevents a Suicide While He's At It

Heartwarming.

Big lesson, too.

Here’s how a regular guy used the single most powerful persuasion technique to save a life.

And, like I always teach: he used persuasion to achieve a greater good.

Darnell Barton was driving his bus on a Buffalo highway.

A woman stood perched on the edge of the bridge.

Our world and her world were about to disconnect – 7 seconds and 400 feet from now.

Read moreBlack Bus Driver Reinvents Marketing and Prevents a Suicide While He's At It

Here's How You Know Marketers Are Lying to You

Sometimes I get real annoyed.

Especially when I see people trying to befuddle honest people like you and me.

Here we are, trying to carve out a niche and make a nice living for ourselves.

We have a business, a plan, a strategy, and we’re working hard.

Along comes some supposed marketing guru, telling you:

“Stop, you’re doing it wrong.Forget everything you know, because everything has changed, and business has never been easier.

All you need is this here new product.

Buy this, and you won’t have to worry.

Sales will be automatic and the internet will be your cash machine.”

And then they start telling you all the things you can ignore.

Design? Doesn’t matter, just drive more traffic!

Read moreHere's How You Know Marketers Are Lying to You

This is Why Encyclopedia Salesmen Don't Sleep at Night

I walked into the living room and surveyed what, as of today, was my new home.

Desk will go by the window, big plant in that corner… this place was going to be fantastic once the movers bring my furniture.

 

The emtpy room echoed my steps as I turned and walked towards the kitchen.

And then I saw it, sitting on a shelf, all by itself.

Leather-bound, in its full 1,5 meter glory.

24 full-colour volumes of encyclopedia.

Untouched, unused.

Left behind by the previous tenants.

Read moreThis is Why Encyclopedia Salesmen Don't Sleep at Night

This is Not a Cliché: How to Make an Offer They Can't Refuse

Nope, no need to bring a gun.

Unlike Robert de Niro in The Godfather (which is where the quote ‘an offer they can’t refuse’ came from.)

When a business makes an offer the buyer can’t refuse, it’s not about force, or bullying, or being pushy. And certainly no guns.

 

Most people make a basic mistake when they make an offer.

It looks like this: “I provide product ABC. This is what it costs. Do you want to buy it?”

Read moreThis is Not a Cliché: How to Make an Offer They Can't Refuse

Heads Up: Are You Preparing For a Steep Rise in Sales Yet?

Don’t take this the wrong way, but: Are you preparing for the Christmas season yet?

No, I don’t mean you should start promoting Christmas sales just yet.

You’re not a supermarket, and you’re not going to start offering turkey stuffing yet.

What you should do however, is start preparing now.

Right now is the time for you to start thinking of a special Christmas offer that you can make to your audience in a few weeks from now.

Why now?

Read moreHeads Up: Are You Preparing For a Steep Rise in Sales Yet?

Want More Sales? Give Them Permission to…

…permission to say ‘No’

Let’s do some basic marketing maths.

You’ll have heard of Seth Godin, who coined the term ‘Permission Marketing’.

In short, it means you base your broadcast, your strategy and your messaging on the premise that you’ve been given permission.

Email optins are a great example of it.

People voluntarily provide their email address, knowing you’ll be sending them pitches and promotional materials.

So far, so good.

But there’s another kind of permission, and it’s probably even more important.

Read moreWant More Sales? Give Them Permission to…

Now That's What I Call a Smart Client. Can't Go Wrong

 

The other day I told you about the killer comma – how small changes to your copy can render it completely ineffective.

One comma can break a page.

So I was thoroughly pleased when I received this email from a client the other day:

Hi Martin,

I have changed our strategy for the end of the facebook challenge.

Attached, please find a revised manuscript of your original post challenge copy.

Please read and see if there are any edits or enhancements that can be made.

IF you could provide feedback by Monday, I would really appreciate it.All of your copy is going to be put in place soon…I am looking forward to seeing how it performs!

Cheers

-Greg

Don’t you just love it? That’s how to do it.

Read moreNow That's What I Call a Smart Client. Can't Go Wrong

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