More sales, killer productivity, more time off and happier clients. And Sandra Bullock

…as you sip Pina Colada on a yacht in the Pacific while playing chess with Richard Branson, to the backdrop of Kate Winslet and Emma Watson dancing by the pool.

And Sandra Bullock – she’s cute.


Obviously, I jest.

But this one thing I’m about to show you will make a big difference in getting closer to whatever your dream is.

It’s a bit longer than my normal emails, but it’ll be worth it.

If you make it to the end I’m sharing a gem of a mind-trick with you.

Read moreMore sales, killer productivity, more time off and happier clients. And Sandra Bullock

Can I Slam You With a Claudio? Also: My Pet Caveman


Right, back to business.

Because if my friend Claudio would be able to speak right now, he’d scold me, and very harshly so.


“I have run this bar for 20 years, Martin.

20 years, and I’ve never, ever, had a day off.

I’m here each night.

Never a holiday.

Because if I don’t show up, people find a closed door and I wouldn’t even *have* a business.

And you, Martin, you close shop just because I’m in hospital?

Read moreCan I Slam You With a Claudio? Also: My Pet Caveman

Exclamation Marks Are Illegal. Here's Why

Reviewed a website for a client last week.

On the about page, she did something fun and effective: it was simply a bullet list of statements about herself.

Smart, really. Makes it a fun, punchy read.

The copy was good too: relevant, fun, interesting.

But she ended each line with an exclamation mark – and that’s just absolutely deadly.

Read moreExclamation Marks Are Illegal. Here's Why

Deadly Questions: 'Oh yeah?' and 'So what?'

Whatever you write whenever you communicate with people, never allow for either of those questions to pop up.
The moment your listener thinks that, you’ve lost him.

Just received a reply from a client, after sending him his first Mentorprise copy critique review:

“Crikey, there’s a lot in there!”

Yep, there is.

Read moreDeadly Questions: 'Oh yeah?' and 'So what?'

Why Being Cheeky Gets You More Sales

You know what works for getting sales?
Being cheeky.
I discovered this years ago when I was still a tailor, completely by accident.
Here’s what happened.
I was in a fancy hotel room. On the bed, my suitcase, fabric samples, button cards, measuring tape, pins needles, chalk.
Here was a traveling tailor, ready to take your order for a $4000 suit, sir.

But I wasn’t taking any orders. Nothing was coming in.
No calls, no emails.

This was the third hotel in my tour, and I was about to cancel the fourth hotel

Clearly, there was something wrong with my strategy.
My girlfriend asked: “Did you write a blog post today?”
I was in a a strange mood.
So I said ‘Oh screw it’, got to writing and started:

“You deserve one of my suits.
I mean it: they’re that good.”

Then I went on to explain why.
Finished, proofed, published.

Within  an hour there was an email from one of my subscribers:

“Martin, I’m a bank director in London, and I want a suit. When can you visit the City?”

Now, to write something so cheeky, you have to be brazen. A bit nuts helps, too.
But you don’t have to be as weird as me – it’s not about arrogance, shock effect or tooting your own horn.
The reason cheekiness works – if used well – is that it shows confidence.

And confidence sells.

I once replied to a famous internet marketer: “Cool email, I almost bought your product.”
His reply included: “That’s alright, I’ll hook you some time in the future.”
You’d think the arrogance would turn me away, but the opposite happened:
It gave me more respect for the guy. It showed me he truly believes in what he does.
And in the end I did become his client.

When you write emails, use confidence. Simply state what you do, what benefits it brings, and what price goes with that.

Don’t be shy, don’t marginalize yourself, and certainly don’t apologize for charging money

And yes, be bold, brazen, cheeky or unabashed. All of it, if that’s your style.

Sounds difficult?
It can be.
That’s why having a writing coach – or mentor – is such a fantastic way to become a better writer.
And that’s why the best decision you could make this year, would probably be to get some serious writing training.

It’s not cheap, it’s not easy, but it will make you a much better writer, real fast.
That is, provided you can handle detailed feedback.
And, only if you actually put it to use.

But if you do?
Then you’ll soon be running your own, successful email marketing campaigns.
And that means fans, high open rates, brand ambassadors – and yep, more sales. Mucho more sales, if you do it right.

There’s no smarter marketing than email marketing.
Let me show you how:

Have a great weekend,



How To Not Be a Bum, but Use Action To Get More Sales

You know I’m big on positivity and motivation.
Action is my mantra.
I can’t stand see people resign to whatever flavor of suck life serves them.

It breaks my heart when I get to the supermarket, and there’s yet another 25-year-old sat at the door with a dixie cup in front of him.

Ok, I must be careful here: my point is not to rant against beggars, or bums, or vagabonds.
I can’t judge them, I don’t know what brought them here or what caused them to throw in the towel.
But that’s what they did.
Before folding their legs at the door of a shop, something in them said: “The best thing I can do is sit and wait for money to be given to me”.

I’m sorry guys, but that’s not the best thing you could do. Not by a long shot.

Read moreHow To Not Be a Bum, but Use Action To Get More Sales

Starship Mentorprise: Coaching at the Speed of Write

An email came in last week:
“Martin, I need better copy but I don’t have the budget to buy from you. Do you offer mentoring services, so I can improve my own writing?”

Smart. Always good to learn from an expert.

Truth is, while I’ve helped many people over the years, it’s always been part of a larger project – I’ve never offered teaching or mentoring as a separate offer.
Just never thought of it.

Read moreStarship Mentorprise: Coaching at the Speed of Write

How This Caveman Will Make You Happier, Richer, and Better at Business

I want to introduce you to a good friend of mine. Don’t let his hairy appearance scare you.

Grog, say hi to the good folks:

Grog: “Hrrwrraaarr.”

As you can see, Grog isn’t yet trained in our way of speech.

Before you blame the system: it’s because he was brought here from the past.

He really is, quite literally, a caveman.

And back in his days communication seems to have happened with an assortment of some 50 different types of growls and grunts.

The noise he makes when you give him food is particularly cute.

“Hey Grog, look at this sandwich!”

Heh. I like him.

I’m introducing you to this friendly yet primitive fellow because I want to show you how your buyers are, in a way, exactly like him.

Read moreHow This Caveman Will Make You Happier, Richer, and Better at Business

This Might Help You – Question From a Reader About Daily Emails

Had an interesting email come in yesterday, a read named John wondering how best to promote his books.

“Hi Martin,

That said, I’m a writer who has self published one book through Amazon’s KDP.  With quite a few family obligations finally out of the way, I have an aggressive, but realistic, publishing plan for 2014 that will give me two more novels, a few short stories, and a collection of those stories. I plan on releasing a new free short every 10 weeks. As each new one is released, I’ll change the prior one from free to .99 with my goal being beginning to build an audience. If I’m successful in getting eyeballs on these, my questions would be:

What is the best way of “capturing them” to become readers of a blog or mailing list?
What type of fun/interesting/entertaining material could I regularly email out that isn’t “hey, you should read my next book”?

Read moreThis Might Help You – Question From a Reader About Daily Emails

Persistence, Throwing in the Towel, and a Bit of Macchiavelli

When I tell people I used to be a fancy-pantsy bespoke tailor, they usually swoon.
“Really? Wow! You can make a suit by hand? That’s so impressive.
But why did you quit? Do you prefer copywriting?”

In many ways, I do. One thing that I love about this work is the research: Reading and learning is part of my work, and I just love learning.
I also really enjoy the interaction with clients.
And being able to really help people is just a fantastic way to make a living.

Read morePersistence, Throwing in the Towel, and a Bit of Macchiavelli

get the book

and sell the way nice people do

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy