Lessons From a Scoundrel: How to Write Killer Subject Lines

Imagine a really pretty woman as she walks into a bar with a female friend. It’s probably after work and they’re about to have a drink, a chat, and unwind a little.

Now this lady is awesome. Stunning.

I’m talking Raquel Welch-ish or maybe Naomi Campbell. Or Susan Boyle if you like, I’m really not a judgmental kind of guy.

She’s obviously been approached by many guys in her life, with various degrees of lewd intention. What can I say? If you’re really beautiful, you get a lot of attention. That’s how it works. A good part of that attention has been the inevitable pickup line. ‘Naf’, is what my girlfriend calls it. “Who uses pickup lines, anyway?”

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Ethics in marketing. Really?

Uh-oh… JohnnyBTruant has just posted an article I wrote, and I realized that it’s been three weeks since I wrote anything here. So, go check out the article: http://questiontherules.com/i-am-johnnys-balls/

I’ll see you back here when you’re done.

Ethics in marketing. Really?

Have you ever seen a kid in a store launch into a frenzy of  covetousness upon seeing some candy or a toy? ‘Mommy mommy, I want this, can I have this? Please?’

Of course you have. Adorable I say, but that’s probably because I don’t have any children. My abbot wouldn’t let me.

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