You know what works for getting sales?
I discovered this years ago when I was still a tailor, completely by accident.
Here’s what happened.
I was in a fancy hotel room. On the bed, my suitcase, fabric samples, button cards, measuring tape, pins needles, chalk.
Here was a traveling tailor, ready to take your order for a $4000 suit, sir.
But I wasn’t taking any orders. Nothing was coming in.
No calls, no emails.
This was the third hotel in my tour, and I was about to cancel the fourth hotel
Clearly, there was something wrong with my strategy.
My girlfriend asked: “Did you write a blog post today?”
I was in a a strange mood.
So I said ‘Oh screw it’, got to writing and started:
“You deserve one of my suits.
I mean it: they’re that good.”
Then I went on to explain why.
Finished, proofed, published.
Within an hour there was an email from one of my subscribers:
“Martin, I’m a bank director in London, and I want a suit. When can you visit the City?”
Now, to write something so cheeky, you have to be brazen. A bit nuts helps, too.
But you don’t have to be as weird as me – it’s not about arrogance, shock effect or tooting your own horn.
The reason cheekiness works – if used well – is that it shows confidence.
And confidence sells.
I once replied to a famous internet marketer: “Cool email, I almost bought your product.”
His reply included: “That’s alright, I’ll hook you some time in the future.”
You’d think the arrogance would turn me away, but the opposite happened:
It gave me more respect for the guy. It showed me he truly believes in what he does.
And in the end I did become his client.
When you write emails, use confidence. Simply state what you do, what benefits it brings, and what price goes with that.
Don’t be shy, don’t marginalize yourself, and certainly don’t apologize for charging money
And yes, be bold, brazen, cheeky or unabashed. All of it, if that’s your style.
It can be.
That’s why having a writing coach – or mentor – is such a fantastic way to become a better writer.
And that’s why the best decision you could make this year, would probably be to get some serious writing training.
It’s not cheap, it’s not easy, but it will make you a much better writer, real fast.
That is, provided you can handle detailed feedback.
And, only if you actually put it to use.
But if you do?
Then you’ll soon be running your own, successful email marketing campaigns.
And that means fans, high open rates, brand ambassadors – and yep, more sales. Mucho more sales, if you do it right.
There’s no smarter marketing than email marketing.
Let me show you how: http://www.martinstellar.com/starship-mentorprise-copywriting-critiques/
Have a great weekend,