How Do You Make Money?

A few years ago on a rainy and gloomy night, I was approached by some guy as I was hurrying home.

“Hey, listen, lemme tell you something. Do you want to know how to make money?”

I was pretty hungry in those days, but I was badly cynical too. As I walked on, he followed up and stopped me. Under the streetlight I could see him better and he looked friendly enough. And he was getting as wet as I was, so I listened to him.

“I have here one of the last copies of my book. This very book is all you will ever need to make money. Lots of it, if you want to. Everything is in there, this is your manual to make bucks. You want it? Only twenty Dollars.”

To be honest, it wasn’t expensive. And he seemed honest enough.  Actually, I quite liked him.

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Lessons From a Scoundrel: How to Write Killer Subject Lines

Imagine a really pretty woman as she walks into a bar with a female friend. It’s probably after work and they’re about to have a drink, a chat, and unwind a little.

Now this lady is awesome. Stunning.

I’m talking Raquel Welch-ish or maybe Naomi Campbell. Or Susan Boyle if you like, I’m really not a judgmental kind of guy.

She’s obviously been approached by many guys in her life, with various degrees of lewd intention. What can I say? If you’re really beautiful, you get a lot of attention. That’s how it works. A good part of that attention has been the inevitable pickup line. ‘Naf’, is what my girlfriend calls it. “Who uses pickup lines, anyway?”

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Ethics in marketing. Really?

Uh-oh… JohnnyBTruant has just posted an article I wrote, and I realized that it’s been three weeks since I wrote anything here. So, go check out the article: http://questiontherules.com/i-am-johnnys-balls/

I’ll see you back here when you’re done.

Ethics in marketing. Really?

Have you ever seen a kid in a store launch into a frenzy of  covetousness upon seeing some candy or a toy? ‘Mommy mommy, I want this, can I have this? Please?’

Of course you have. Adorable I say, but that’s probably because I don’t have any children. My abbot wouldn’t let me.

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