Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

Artist See, Artist Do

This book I mentioned the other day, it’s REALLY good.

Honestly, The Willpower Instinct will transform how you see yourself and how you behave.

This morning I read a passage about social proof, and how willpower or lack thereof is contagious.

Fits in perfectly with my views.

They say that we’re the sum of the 5 people we spend most time with or:

Show me your friends and I’ll show you your future.

And while that might sound like nothing more than a motivational quote you see on Facebook, there’s actually a ton of evolutionary brain science behind it.

See, we’re safety-seeking machines, we are.

Primary directive of the human being: survive.

Which is why we’re build to belong to tribes, and programmed to observe what others do.

And when there’s consentual action, our lizard brain tells us it’ll probably increase our chance of survival and well-being to follow suit with what the others are doing.

If the whole tribe chases after a buffalo, it probably means dinner is on the horizon, whereas if nobody ever tries to kill a tiger, there’s probably a reason for that.

In his book Influence, the psychologist Robert Cialdini describes how he once had a minor car accident.

He stumbled out of his car in the middle of the crossroads, dazed and with a some injuries.

He needed help, as did the other driver, but none of the passing cars stopped.

Until he pointed straight at an oncoming driver, and then to the side of the road.

The driver pulled over, and lo and behold: several other drivers also stopped to lend a hand.

It might sound weird, but it’s how we’re wired: we take the example of others to guide our own behaviour.

Another example:

The best way to give people to donate to a charity, is to tell them ‘The people in your neighbourhood are the most generous of all the people in this city’.

Things like these have been tested and proven over and over again.

Why this matters to you?

Very simple.

Where you look, who you hang out with, and the examples that you see, will strongly influence the way you yourself choose and act.

So if you’re always hanging around with starving artists, who refuse to take action, who are afraid or unable to change their mindset…

Then guess what happens?

There’s no certainty, but it’s highly probably that you yourself won’t leave behind the starving artist life either.

And while you and I may not have ever met, I do believe you deserve better than that.

Over the last few years, I’ve become ever more deliberate about who I spend time with, with a steep upward curve to seek out more high-performing people in the past weeks.

And I tell you: the effect it has on me is amazingly empowering.

So if there’s anything I want you to take away from today’s missive, it’s this:

Find people who inspire you, who accomplish things, who manifest their dreams, and allow yourself be contaminated by their drive, zest, and action-oriented attitude.

Your future self will thank you for it, I assure you.

Are you already an action taker?

Who doesn’t buy into the starving artist nonsense?

Then, if you want to get really good at using email marketing for getting your art sold, I can help you become masterfully proficient.

It’s a 3-month training programme, and it requires work, but it works.

More information here –>



Their Stupidity Doesn’t Turn Your Art Into a Free-For-All

The other day, I saw a Tweet that showed an ad that Sainsbury UK had published.

It went along the lines of:

“We’re looking for an artist, to come decorate our employee dining area.

“We won’t pay you, but it’ll be fantastic exposure!”

Really, Sainsbury’s?

Exposure to what… a few hundred employees?

I fail to see how that benefits the artist.

Supermarket employees… do they buy art?

Maybe some do, but I very much doubt they’ll have the financial reality to spend 500 or more on original artwork.

Besides, the entire concept of the proposal is just wrong, wrong, wrong.

And even worse: it plays directly to the still-thriving starving artist-mindset.

Art for free?

Hell no.

Art is not a commodity.

Making art is a public service and it can have massive impact on society.

Da Vinci’s work still inspires scientists and inventors.

Jules Verne seeded the idea of undersea travel, and now we have divers studying marine life with mini-submarines.

And that stylized b/w image of Che Guevarra we see on t-shirts?

Yep, that still has its impact on people.

Examples abound, of exactly how influential and important art is.

And yet, we’re still being sold the BS story that as an artist, you’re not meant to make a living from it.

People still think that because making art usually has little practical cost, it shouldn’t cost anything.

After all, some paper and a pencil… less than a dollar, and you can make art with it.

(Of course other kinds of art require a bigger financial outlay – studio time and instruments for a band, or buckets of paint if you do large murals, but that’s not the point).

The point is that art should be paid for not for what it costs, but for what it delivers.

And artists should get paid for the value they deliver.

And that value is much, much bigger than you can imagine.

So don’t give your art away.

Assert yourself.

Take a stand, and don’t back down.

Because what you bring to the world changes the world, and never forget that.

And when they come asking if you can do stuff for free?

Guess what my answer would be…

Now, my question to you is: what if you know this, and you do get paid, and you know your work is worth more…

… but for some reason you can’t find the way to make that happen…

… could it be that you’re holding yourself back in some way?

If you feel that maybe yes, then it could be due to inner obstacles and limiting beliefs holding you back.

Want to work on those, do inner work and change your state, your mind, and your world?

Good to hear.

Let me know when you’re ready for powerful coaching.



A Successful Art Business… Do You REALLY Want it Badly Enough?

There was an interesting response to one of yesterday’s survey questions.

The question was:

“Where would you like to be in 5 years from now – what would your art business look like?”

To which came the answer:

“I would like it to be running smoothly, providing a stable income I could live off of without sacrificing anything”.

That does sound good, right?

It’s what we all want: be artist, build business, live from our art.

But there’s a problem with that response.

In fact, you could say that the very way this answer is constructed will prevent the desired results from appearing.

It’s as if it has the limitation built in.


Because the answer contains ‘without sacrificing anything’.

Now of course I don’t know the details, how this person means that answer.

I can’t know what he or she is referring to, when it comes to things that can’t or shouldn’t be sacrificed.


I do think it’s a useful thought exercise:

If no sacrifice will be made… will there be any results?

After all, it’s by sacrificing one thing that other things become possible.

For instance, if you don’t want to sacrifice any creative time to doing businessy stuff, business won’t grow.

Unless the art sales fairy shows up big a bag of gold coin and trades it for all your paintings.

And last I heard, the art sales fairy is on a cruise, or permanent leave, I forget which.

Here’s the thing:

If a guy doesn’t want to give up nights on the town with the boys, and dating women, he won’t have a happy marriage.

If you don’t sacrifice energy in the gym, you won’t lose weight.

If you don’t give up watching 4 hours of Netflix each day, you won’t be able to use that time for building a business, or indeed making art.

If you don’t sacrifice time in order to feed your mind, you won’t learn new things.

For every opportunity that you act upon, there’s an associated cost, there’s no way around that no matter how thin you slice it.

Now, this is not a ‘well that’s what’s wrong with the world’.

Instead, it’s a tool for you to think, consider, and choose.

Is the sacrifice worth the payoff?

How badly do you want result xyz?

Is it worth the cost?

Note that I’m not judging anyone here, and I’m not saying that the person who answered is wrong.

There’s a lot of sense in being deliberate about which things you do and don’t want to keep in your life.

It’s just that magic – of the kind where results appear all by themselves without any effort or input – doesn’t exist.

If you want a result, you’ll need to manifest it.


It’s up to you to build your success, but only if you want it badly enough.

Now here’s where things get tricky:

You may have a burning, all-consuming desire for a certain type of results or success.

It may be big enough to bring you to sacrifice certain things.

And yet… you’re not making the sacrifices that enable you to get there.

So what’s going on?

There can be all kinds of reasons for it.

It might be fear of failure (which is understandable, except that the road to success is paved with failures. But only always).

Could also be fear of success: Imagine you’d make it big – like really big.

Suddenly, you’re getting emails all day long, sales enquiries, reporters calling you up for interviews, people stopping you in the street.

That might sound like fun, but it’s also taxing.

Success brings its own sacrifices.

When you become successful, things will inevitably change, and so will your life.

And more often than not, it’s the subconscious that stops us from reaching success, because it wants us to be happy.

We like the status quo, we’re comfortable, and we don’t want our life to change.

That change, to the Amygdala, looks like a threat.

And the Amygdala is there to protect us from harm, pain and discomfort, and so it sabotages us from the inside.

It’s not that it wants us to fail – it just doesn’t think – it simply automatically acts to protect us from what appears to be a threat.

Could also be we don’t believe we are made for success, or maybe we don’t have the confidence that we can achieve it.

Or… and this is one of the most powerful sabotage principles:

Maybe we are simply comfortable with the way things are, and what looks like a desire for success is in fact more like a daydream, and not something we actually really desire.

And there’s absolutely nothing wrong with that.

All these are good, there’s nobody telling you that you should be different.

But I put the question to you:

If you do, really want success… how much is it worth to you?

If you could have your life and business exactly the way you want it…

What are you willing to give up for it?

Now here’s the kicker:

Personally, I believe – nay, I KNOW – that sacrifice is good.

I sacrificed  years of my life to living in a monastery.

I gave up many things (voluntarily, I add): the freedom to choose things, money, relationships, possessions… the lot.

For 12 years, my life wasn’t mine.

And while that might sounds stupid or crazy, it was absolutely worth it.

When I came out, back into the world, fundamental things in me had changed.

Happier, more patient, more focussed…

Not that I became enlightened or even perfect (FAR from it!), but I did… let’s say, evolve a bit.

And the fact that it cost me 12 years of my life?

I’m glad I did it.

When you sacrifice one thing, you open yourself to other things.

And if you do it deliberately and thoughtfully, the result can be big.

It’s in the meaning of the word sacrifice: to make something sacred.

And this is not a religious thing:

It’s a psychological mechanism, whereby you give up one thing for something higher.

And I think you’ll agree that ‘healthier, fitter and better looking’ is a bigger, higher thing than ‘a tub of icecream each day’.

So what higher thing do you aspire to?

What are you willing to give up for it?

How much…


… is it worth to you?



Selling Art Directly to Buyers – Are You Doing it Wrong?

Let’s play a game.

I’m going to give you a scenario, and then you get to guess what’s wrong with the picture.


Let’s play.

Artist gets picked up by a gallery.

Gallery sells a painting for $1000.

Gallery gives artist $500, as agreed.

Private buyer visits artist.

Buyer chooses a painting, same size as the one sold in the gallery.

Artist charges $500.

Buyer goes home happy.

What’s wrong with that story?

Some would say ‘The gallery taking 50%, that’s wrong!’.

Now, you know I’m not a fan of galleries, but not because of the percentages they charge.

See, a gallery that sells your art does have to work for it.

They rent premises, invest in decoration, they network and build lists and organise events…

And if they do it right, they sell your work.

Their pay is whatever percentage they work with.

So what’s wrong in the story is that the artist didn’t pay herself.

Lots of people think that they can’t sell their work directly at gallery prices.

But why not?

Do you not have your own operational costs?

Website, phone, advertising, travel, events, building a list, networking, studio rent, electricity…

At the end of the year, running your business costs heaps of time and all sorts of money.

So why would you pay for all that?

Why would you slash your prices – shouldn’t you get paid for the work you do?

As in: the business work, the stuff that goes around spending time in the studio?

Of course.

The bills won’t pay themselves, you know.

This – paying yourself – is one of the hardest things for freelancers and creatives.

It’s also the one thing that makes everything else better and easier.

Taking the 50% that a gallery isn’t taking is not a matter of greed:

It’s paying yourself for doing the work to get the customer.

It’s paying yourself for the work that the gallery didn’t do – because YOU did it.

Pay yourself.

You deserve it.

You earned it.

Now I’ve run into a problem: no logical way to transition into a clear call to action.

So I’ll just throw in the link to my conversion optimisation service –>

It’ll help you get more people to buy your work, so that you can pay yourself more.



So If You’re a Creator… Why Aren’t You Creating?

Had a fun skype conversation yesterday, with a coach named Jessica Serran.

Great gal, real smart too.

But where I’m the coach who talks about selling art, her work is focused on actually being creative.

Still, there’s a lot of overlap.

Especially considering something that she said to me:

“We create our art, and then we try to find a formula for getting it sold.

“We forget how creative we are”.

Words of wisdom from a chica in Prague… gotta love the internet.

It’s so very true:

Building our marketing, and becoming more visible and having more conversations…

It’s all exactly the same source creativity as making the art we make.

Sure, the thing you end up making (an art business that sustains itself) is different from making art.

But the motor you use is EXACTLY the same.

You can’t buy an art business, you can’t expect it to shape itself automatically around you and your art.

But you can CREATE it.

And since you’re an artist – one who makes things – you are a creator.

So, what about creating… an art business?

Of course I know it can be difficult.

But here’s one very useful thought to help you, based on just a few letters of difference:

CREATE instead of REACT.

Most of us, we make something beautiful, and then we wait until something happens, and then we react.

You’ll find that the more you act before reacting, the more you create instead of react, the more opportunities will present themselves.

Or to put it differently:

Once you stop being reactive and move into being creative when you’re outside of your studio, the more opportunities you’ll…

…Wait for it…


So, over to you:

What business or sales opportunities do you want to create today?



“The Problem”, I Said, “is That There’s Too Much Art In This World

All eyes were on me.

The silence was deafening.

I knew the point I wanted to make, but I wasn’t sure how to get there.

And I’d better decide fast what to say next, given that I was surrounded by artists.

One wrong word, and they’d probably tear me apart.

So I went straight for the jugular, and played my trump card:

“And not enough of it is actually getting sold”.

I scanned the faces…

Agreement, frustration, clenched jaw, expectation…

So far so good, so I turned down the flame a little.

“In this artist group, where we’ve been meeting weekly for a few months now, we’ve done nothing but talk about a communal art project.

“Which is good, I like it.

“But it’s not going to get more of our art sold.

“See, to a man whose only tool is a hammer, every problem looks like a nail.

“And I promise you: if the problem is ‘not selling enough art’, the solution is not going to be ‘make more art’.”

Another look around the table… I had their undivided attention.

“So I want to put down a question for you all to consider:

“What if, instead of working on an art project, we stick our heads together and work to create something that actually helps us sell our art?

“What if we create a sort of guerrilla marketing team, and use social media to create buzz and get views on our work?”

Nods of agreement.

“Good”, I said.

“But, this is only going to work if each of us agrees to commit.

“They say success is 90% just showing up.

“And we’ll have to do the work as well.

“So does everyone here agree to show up and do the work?”

Yesses all around the table.

“Good. Then we are, as of now, officially…”

I paused for effect, drawing out the moment. (What? Don’t I get to have a bit of fun too?)

“In business!

“My work here is done”.

Laughter, cheers, the ‘tink’ of glasses.

A very good and productive meeting, all agreed.

This was last night, and I’m just so thrilled that my friends saw sense in it and that they agree.

So we’re launching a Facebook page for our Artist Network Alpujarra, and we’re going to be selling our work, you bet.

Here’s the takeaway, in case you missed it:

Never ever stop creating art.

But don’t use the art itself as the only tool to get the art sold.

Aren’t you a creator, a maker of things?

Then use your creativity to create marketing and sales.

It really isn’t rocket surgery.

All it takes is showing up and doing the work.

Add learning, persistence and patience, and you too can build your own audience and your own sales.

And if you want to add personal guidance and coaching, you know where to find me.

Here, for example, if you want a complementary 30-minute coaching session:



Whatever It Is You Make, What You’re Selling Is Not Art

Whoa there partner – I’m not saying that what you make isn’t art.

What I mean is that what the person buys, the thing people take home, is more and bigger than the work of art itself.

Sure, people see the thing, want it, and pay for it.

But what they actually buy goes beyond the object or the book or the song:

People buy art because of the experience it gives them.

We watch movies, look at paintings, admire architecture, because of what it does to us.

Art in all its forms is a state-changer: you expose yourself to it, and things happen to you on the inside.

It can uplift, inspire, cause reminiscence, insight, well-being, enjoyment, joy, happiness, it can alleviate pain or even stimulate a healing process.

Art does things to you, and it’s those things that are the hidden reason that people buy your work.

The piece itself is nothing more than a manifestation, a vehicle for that other person to have an experience.

And until you fully internalise how true this is, it’s going to be difficult to connect with the right people.

Think of it like this:

Stephen King in his terrific book ‘On Writing’ tells us that writing is telepathy.

I see in my mind’s eye a bunny, in a meadow, eating a daffodil.

(Do bunnies eat daffodils? No idea, doesn’t matter. Moving on).

I write these words, you read them, and in your mind’s eye appears…

A bunny, in a meadow, eating a daffodil.

Boom. Telepathy.

I project an idea, and it shows up in your mind.

Art does the same thing, in its own way.

You have an idea, a vision, a concept or feeling or purpose.

You create something tangible, that another can experience, and when the viewer or listener gets exposed to it, something happens in them.

They change, their state is influenced.

And, again, that is the reason people buy art.

Never forget this.

It’s the one thing that will help you grow your audience, improve your communications, and help you towards more sales at higher prices.

Incidentally, it’s also a terrific fix for the starving artist lie:

When your focus is on transforming people, even in small ways, and not about getting money for the object itself, you realise that your creating art is an act of service.

And that being more visible and selling more of it means you’re serving more people with your art.

Never sell the art.

Sell the experience, the effect, the change.

That is what people buy.

So how do you do that?

“Hey, want to buy some inspiration? I wrapped it in this here sculpture”.

I don’t recommend it, they’ll think you’re nuts.

Instead, show your audience the effect of your art.

Describe what buyers have said, or use testimonials.

Tell stories about what moves and motivates you.

Explain what your vision is, and why you want to serve your audience with the art you make.

Talk about your hero’s journey, take people on an adventure.

Show, don’t tell: show them what it’s like to own your work.

Video blogging?

Live streaming?

Email marketing?

All valid options.

And if you want to use email and you want me to train you to write fast and very engagingly, here’s where you can enlist my help:

Go here next –>



Is Fear of Rejection Holding You Back? Try This Painless Strategy…

A reader writes in, telling me about a foe most all of us know far too well:

The fear of rejection.

It’s what’s stopping her from taking action.

And before you think that Martin is immune to that fear: I’m not.

I too have fears and insecurities, and yes: I too stop myself from taking action because I’m afraid I’ll get rejected.

That said, it’s become much easier for me in recent years.

In fact, these days I actively seek out rejection.

It’s become a hobby of mine to collect ‘NOs’.

The other day, I wrote an email to Seth Godin, asking if he wants to start a podcast with me.

Did I have any hopes?

Yep, one.

It was about the size of a grain of rice.

Of course the guy is going to say no: he can have anything he wants, and if he wanted a podcast he would likely already have one.

So when the reply ‘Thanks, but I’m all set’ came, I cheered.

Another no!

Next up, I’m going to try to pitch Richard Branson, because I have an idea for wordlwide energy saving, and if my theory is correct, he just might be interested.

And no, this is not a joke: I do really want to tell him my idea, and explain why I need engineers and physicists in order to establish if it’s viable or not.

Very likely, he’ll say no – he gets pitched several times daily.

So why would I try to get him interested?

Because YES lives in the land of NO.

The more often you go for no, the sooner you get to yes.

That’s why I collect NO, as often as possible.

It’s a game I like to play, and it’s amazing.

Now, I may be a bit reckless and brazen, and I understand that this reader, or indeed you, might not act with such abandon.

And you don’t have to.

If you want more confidence, and you want to move forward despite fear of rejection, it can be really easy, and a lot of fun.

Here’s the reply I sent my reader:


That makes sense. Rejection can be a really threatening thing, but that can change if you change your perspective.

Nassim Taleb writes about something he calls ‘antifragile’ – the notion that damage doesn’t weaken, but instead strengthens us.

A good example is in martial arts: those guys spend years punching and kicking hard things, which causes microfractures in the bones.

These heal, and since scar tissue is stronger than then bones themselves, they end up becoming much, much stronger because of the damage.

The same thing applies to confidence and fears: once you learn to accept rejection as a good thing, as something that strengthens you, the experience itself starts to feel like something wholesome, and the threat of it becomes smaller.

If that’s something you desire, then the best way is to start small, to actively seek out tiny little risks – mini rejections.

As you experience more of them, you’ll find that it becomes a fun game, and that (this is when the miracle starts to happen) you start increasing the stakes.

You can do it in all kinds of ways.

Silly, innocuous things: asking a stranger to tell you their name.

Asking someone next to you at a zebra crossing:

“Excuse me, I’m practicing confidence: could I ask you to carry my shopping bag across the street?”

Or even smaller: could I borrow your pen?

Can you tell me the time?

That’s just a few examples, you can do anything you like.

Each time you see someone, ask yourself: ‘What could I ask this person that I cannot predict they’ll reply yes to’, and then act on it.

I’m not saying that this is what you need, nor that it is what you want.

But I am saying that it’s a nearly failproof (ha, see what I did there? :) way to become more resilient and to reduce the paralysing effect that fear of rejection has.


This stuff works, trust me.

When guys are too shy to ask a woman out, and they seek help, this is the exact method that helps them gain confidence.

No is a good thing.

It’s something you can start to value, and even enjoy.

When that happens, your world will change very drastically, and in a very good way.

Luck favours the bold?

No, the bold create their own luck.

I recommend you try it…

Of course if you’re not afraid to get a no, and you want specific advice and guidance on what to ask, when, and of whom, then I’d be delighted to work with you.



Not Sure What to Focus on In Order to Sell More of Your Work? Do This Next…

I like to think of myself as a fixer of things, a repair man of sorts.

I’m good at looking at a situation, identifying bottlenecks and weak links, and inventing solutions for them.

This is what much of my coaching work is about: finding out where the biggest problem exists and then looking for ways to get around them.

In many cases, the problem is of a practical nature: not enough traffic, a lack of communication, things like that.

Very often though, the problem is on the inside: the way people think – about themselves, the market, or their work.

That’s why I like to say ‘we work on the in-here in order to get your work out there’.

Lots of psychology goes into the mix.

Especially when you take a step back, and look at the bigger picture of ‘this individual with those talents, and ALL THESE MISSED OR UNEXPLORED OPPORTUNITIES!’.

Because believe you me: there are many kinds of opportunity that you could work on and get results from.

But most of the time, we can’t see the forest for the trees, and don’t realise those opportunities are there.

That’s what coaching is for – to help you get more results by making use of your talents, assets, and opportunities.

But coaching is a process that requires serious commitment, and there’s a cost as well.

In other words, it’s not for everyone.

Some people just aren’t ready to dive in fully, and that’s ok.

The stars do need to align, before you can immerse yourself in building your success.

This is one reason why I write these dailies:

To give you a form of mini-coaching, to help you look at yourself in hopefully different ways.

To give you an incentive to consider things from a different angle.

And, hopefully, to give you the almighty shove that propels you into taking action.

Because without action, nothing will ever change.

Nobody is going to seek you out, discover you, and throw money at you.

In that sense, we’re no different from prehistoric man:

We still need to get out of our cave (studio), hunt animals (develop marketing methods), pick berries or dig up tubers.

Now, where it comes to fixing things, there’s this email exchange I had the other day:


I am very new to this and have only started getting serious about making money from art.

So I would say the thing I struggle with the most is trying to figure out where to focus most of my attention.

I have completed several commissions and have a few more coming but I’m not sure what to do next.


Ah yes, what to do next.

Always a tricky question to answer, what with all the experts and so-called experts saying that trick A or platform B or strategy C is the one thing you should focus on.

So this is what I replied:


1: Growing your email list

2: That requires more traffic to your site

3: Which in turn requires more visibility online (for which social media can be very helpful, but also consider forums or Facebook groups)

4: Having conversations with buyers, to see if a) they want more of your work, b) are willing to give you a testimonial (video is very effective but not a required format) c) are willing
to help you out by forwarding a message from you to their contacts

Which of these would be most helpful at the moment, or put differently: which of these is most in need of improvement?


See, iteration and improvement don’t have to be that difficult.

And if working with a coach isn’t yet in the cards for you, you can do a lot for yourself, on your own:

Look at the bigger picture.

Which things are working?

Which things impede progress and growth?

Single out the one which either has the most potential, or is easiest to fix, or has the biggest chance of enabling growth in other areas.

Then focus on that one thing, ignore all the rest, and get to fixing it.

Once done, repeat the exercise, and then again.

Traffic, visibility, conversations, building a list, optimising your site, creating brochures, installing ecommerce… where is the biggest bottleneck?

Of course if you do want to work with a coach, to help you make the best decisions and decide what to do and how, just holler.



“Look, I Made a New Painting!” … *Crickets*

I’ll bet it’s happened to you: you work on something beautiful, put it out into the world…

… and the world joyfully proceeds to ignore it, and you as well.

When this happens, there are two important questions to ask yourself:

1: Are you communicating enough, saying enough, showing up enough and in the right places?

Remember: without communication we’re lost, and that goes for all levels of human existence.

Differences don’t get resolved without communication, plans don’t get fleshed out, results don’t get achieved, and art doesn’t get sold – until we start
communicating adequately and frequently enough.

Without communication, nothing happens.

Stark example: a few weeks ago, friends from the North came to Spain for a week.

But they didn’t tell me when they’d be here until the very last day before their very last weekend, when I received a text message:

“Are you coming over tomorrow?”

But I couldn’t – I had work and appointments and commitments, and I couldn’t just drop everything.

So we missed each other, just because they hadn’t communicated in advance.


It’s what the being human is made of.

Question #2 is:

Are you listening enough?

Because in order for you to communicate effectively, you need to know who to talk to, and what to say.

Communication gets better the more you listen.

Imagine you’re a cartoonist, and you’re not sure whether it’s only kids who like your work, or indeed maybe adults will also like it for the irony and underlying message of it…

A perfect example is the Simpsons – kid’s entertainment, but highly attractive to adults too.

How are you going to know who to get in front of, if you don’t study and listen and get people’s opinion and reaction?

How do you know who your ideal buyer is, if you don’t get to know them?

And how are you going to get to know them if you don’t listen to them?

Note that ‘listening’ should be taken broadly: it’s not just about the ears.

Reading forums, Facebook groups or popular blogs will also give you a wealth of information.

Or look up your favourite buyers on Facebook, and make a study of the kind of things they like and care about…

Do that with ten people, and I’ll bet you start to see a red thread, something that they all have in common.

Once you know that, you have data that you can use to create your communication, and to help you find more people like them.

You can do interviews, send people to surveys, ask for feedback… so many options.

Whichever method you choose, do this:

Communicate, listen, communicate, listen, ask questions, listen…

All the time, over and over again.

That’s how you go from ‘crickets’ to ‘bums in seats’ at your next show, or from ‘no sale’ to cash in the bank.

One of my favourite methods of communication?

Why, sending emails of course!

You get to show up, give tips, ask questions, inspire, teach, and yes, invite people to consider buying from you.

Who to send those emails to?

To the people on your list – and if you don’t have enough subscribers on your list, I’ll give you a custom report full of tips.

You apply them to your website, and you’ll see more people subscribe.

Details here –>



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