Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

Huh… A Perspective That Even I Had Never Considered Before…

…and another perspective I consider a lot, and use every day.

Here’s the story:

A while ago while coaching a client, he said something that had me stumped.

Because his perspective was something completely new to me.

His name is Richard Hall of, and he gave me permission to share with you:


I so much look forward to these weekly calls, Martin.

They’re so very helpful.

You’re our secret weapon.


Secret weapon… me?

Ha, I love that, I really do.

Makes sense though.

See when I started coaching, there was a lot of advice-giving involved.

Do this, do that, step one and two and three…

But as I got better at it, I discovered that it’s FAR more effective to work on the ‘in-here’ rather than on things to do.

After all, there’s plenty of teaching available out there.

Pricing, sales psychology, social media or how to run shows or get into galleries…

Name an issue you want to get better at, and there’s a book or course or webinar for it.

But what you can’t get from a book, at least not as fast and intensely deep, is seeing what you’re not saying.


When I coach people, what someone says is only one side of the story.

What interests me is what people are NOT saying.

The things that are hidden behind the evident and the obvious.

That’s the perspective that interests me.

Because those inner and hidden things are causal to the effects and the reality we build.

What happens on the inside, in your sub-conscious, that’s the stuff that either builds your success or sabotages it.

And that’s exactly the kind of thing we work on.

And that’s why the ‘secret weapon’ perspective makes so much sense.

Anyone you know who has done big or impressive ambitious things did it because they changed… on the inside.

All of them, always.

Sometimes when people ask me what I do, I say that I’m a therapist for people who don’t have problems.

Which is of course a joke, but only halfway so.

Everyone has problems of some sort, and some things need attention and work.

But I’m not a therapist, or counselor or analyst.

I’m a coach, which means I look for your biggest ambition, your biggest, most hairy, most audacious goal, and then we work to prepare you to reach that goal, one step at a time.

In other words: change starts with the individual, on the inside.

It’s only from that point of origin that the outside world will change.

Which Richard (and his wife Sharon – I coach them together during our sessions) have seen happen.

Over the last half year or so, they’ve seen huge change happen.

And I wish the same for you.

But only if you want change.

Do you?

Then maybe The Cabal will be right for you.

You can either schedule a call with me here:

Or, go to this page to find out more about what The Cabal for business is all about:

Either way, whether you want to join the Cabal or not… if you’re looking for different results, ask yourself these questions:

What’s good in your life?

What’s missing in your life?

What is keeping it out?

Chew on those for  a while, make lists, brainstorm – see what happens.

Or join the movement and we’ll work on it together.



Take the Quiz: Is the Cabal Right for You?

Alright, it’s not an actual quiz, but:

Yesterday, a friend asked me who The Cabal is for, which type of person I’m looking for.

So I figured I’d share the answer to that question, see if that clears things up for you.

Here goes:

The people I’m looking for can be makers of any kind.

Artist or not, Cabal members need to consider themselves creators, makers.

Whether you create art, or you write, or you’re building a business around growing and selling ecological produce, it makes no difference.

What matters is that you’re aware of your nature as a creator of things, and that you create deliberately.

I don’t mind what you build or paint, as long as it’s something good, something I can get behind.

The founder of the next Coca Cola doesn’t have the values I’m looking for and wouldn’t be a good fit.

Where it comes to the subject matter of your work, it’s not my business if you’re into alternative or ethereal subject matter.

What is my business, is that you have your feet on the ground and your hands on the wheel.

Cabal members are: helpful, open to feedback, and they take action.

Especially when it comes to fear – this place is for people who take action despite the fear.

Cabal members have a big ambition and a big drive.

Passion is what we’re doing here, there’s no room for wishy-washy.

In The Cabal, we turn passion into a verb.

Cabal members are willing to face their fears, demons, limiting beliefs, and are willing to take bold action so as to remove them, bit by bit.

The Cabal is for people with an ambition.

People who inspire others, and want to do more of that and in bigger ways.

People who are successful, in whatever way or degree.

That doesn’t mean you have to be a published author, or earn a fulltime living from your creative work, or be famous or wealthy.

Success has many different definitions, and each of us defines our own success.

What matters far more than the level or type of success you have, is that you have the ambition to grow it.

As for the nature of The Cabal: this is not just group coaching with a mastermind and forum tacked on.

The Cabal is a movement.

My coach said he wants me to become a cult leader, and I still don’t know if he was joking or not.

I hope he was.

But if he wasn’t (he was, trust me) then this Cabal, this movement, would be my ‘cult’.

So the makers who join have to be people who want to be part of a movement.

Is that you?

Want to know more?

Then click this link to schedule a call with me:



Massive Results: People Coming to You vs You Having to Chase After Them

Let me tell you about two of my favourite clients.

(I love all my clients, but these two stories are just magnificent).

First, there’s Anook Cleonne.

A well-known Dutch artist with a great reputation.

Her work in private collections, several musea…

But, she’d gotten tired of spinning her wheels, seeking buyers, doing all the right things yet not seeing the right results.

So we worked together, and I coached her.

And the other day she sent me a video, where she said something wonderful:

She no longer has to run after people, because these days, people come to her.

How’s that for massive change?

But here’s the thing:

It’s not because of the instructions I gave her, or the advice, or the action steps.

Sure, I coached her on which things to do and in which order.

But the real change, the big and important shift, happened on the inside.

It’s because I invited her to see things differently, that she herself changed, and that changed her business and fanbase and results.


Because she came wanting change.

Eager, looking for the next stage in her art career.

And that’s exactly what she got.

Because Anook has a big, inspiring ambition.

Next up, there’s Paula Mould.

Her story is possibly even more amazing.

All her life, she’d been a people-pleasing introvert, afraid to speak up and stand up for herself.

But over the course of a year, she made some very radical choices.

I won’t go into personal details, but she went from being an introvert with little power, to being a complete extrovert.

Powerful, confident, outgoing.

When I first invited her for a skype conversation a few years ago, she didn’t even reply to the email.

That’s how scared she was to show herself – No camera, can’t do it!

But these days?

She’s at conferences, talking to people and selling.

She even took my suggestion to contact famous actors in her area, and ask them for a little time to take some photos.

Wanted to paint the actors as they are, not as the characters they play.

Scared the bejeebus out of her when I suggested it, but she did it.

Massive, impressive, grandiose change, and you won’t believe how grateful I am to see things like that happen in people.

And here’s the kicker:

Paula didn’t turn into an extrovert – because she had always been one.

But all her life, it’s like she’d been wearing someone else’s skin.

She stepped out of it, and became herself.

And, she’s got big big ambitions too.

She’s part of The Cabal, so if you’re like her and want to make big things happen, you’ll find her very inspiring if you join.

Now obviously, I can’t promise that you’ll get the same kind of results that Anook or Paula got.

But I guarantee that if you join, show up, and do the work, you’ll see change happen – right where it needs to happen:

On the inside.

And from there… who knows what else might change in your life?

As my coach says: “You’re the monk for entrepreneurs, Martin. Stop trying to be Business Repair Man”.

Good coach, I have :)

Anyway, Anook’s video is on the page after you click the link, as well as my invitation to apply for membership.

The link… is this one:



Weird Trick to Create Happiness and Productivity | Future Self

I open my eyes and ring the little brass bell.

An hour of solitary meditation has just past, and I’m hungry.

Martin is in his early twenties, and hey, this meditation thing is really beginning to have its effect.

I look around the room and see my cats, dozing in the windowsill.

Get up, go to the kitchen.

“Dinnertime!” and they come running.

Kibble in their bowls, and only then do I turn to make food for myself.

For the last weeks I’ve been contemplating ‘putting the other’s interest before mine’.

And my cats, well they’re ‘other’ too, right?

So they eat before I do.

Fun little practice, nice way to change how I go through the days.

I see the dishes in the sink, and I realise how much disorderly surroundings bother me.

I realise that when I’ll walk into the kitchen later, it’ll bother me again.

And then I strike upon something pretty brilliant (if I say so myself).

That Martin who’ll walk into the kitchen later…

That’s also an ‘other’!

That’s a future version of myself, that’s not me here&now – that will be a different person.

And hey, am I not practising doing favours for others?

Then why not do it for future Martin?

I clean up the mess, make my food, and eat.

And later when I come back into the kitchen, and see the shiny surface, I smile.

‘Gee thanks, past Martin!’

Now, I’m not going to say that I’m a saint and that I live a perfect life (ha! as if! :)

And the habit of taking care of Future Martin isn’t easy to stick to.

It comes and goes, depending on how tired/stressed/unfocused I am during different phases of the day or the year.

But, it’s a magnificent way to create gratitude, enjoyment, and happiness.

And that in turn improves my productivity and focus and fulfillment in my day-to-day.

So think about it.

In the choices you make and the things you give priority…

Do you take care of Future You?

Could change your life… as it did for me and still does.

Now, this taking care of future self is also the reason smart people invest in their own evolution and development.

Reading, learning, acquiring new skills… you put in the time so that the Future You will benefit.

Same with investments: you spend money on tools, training, equipment, help or education, so that you’ll benefit in the future.

You invest in your future, and your future self will reap the rewards.

So if you want to invest in yourself by way of joining The Cabal, and get weekly group coaching, here’s where you get the details:

Either way: Take care.

Of your future self.



The Most Helpful, Empowering, Useful Thing I Could Possibly Give You…

…is, sadly, something that can’t be given.

But if I could, I would.

It would help you so much.

It would change your life, just as it did mine.

It would hold you accountable…

Keep you moving forward…

Help you solve problems…

Give you ideas to implement…

Change the way you look at yourself, your world, and your place in it…

Boost your confidence and your business skills…

Give you a hug when you need it, or a kick in the pants those moments when that’s what you need…

It would, almost inevitably, drive you on and on, to create more success and prosperity for yourself.

But I can’t give it to you, nobody can.

So what is this mysterious ‘thing’ that can’t be given?

A small, committed, loving group of ambitious, non-complainer, action-taking friends.

The kind of people who get what you’re trying to do, who understand what you’re building.

People who see through false and limiting beliefs, and gently call you out on them.

Friends who are as ambitious and committed as you are, to creating the life you want, and the money that goes with it.

People who never say ‘Yes but…’ when an idea or suggestion is presented, but have the correct attitude, the one that says ‘Ok, but how…’

People who take action, make things happen, and persist instead of throwing in the towel.

They say ‘show me your friends and I’ll show you your future’, and ‘we’re the sum of the 5 people we spend most time with’ and there’s a lot of truth to that.

Which is why I wish for everyone to have a TEAM of friends, helping each other and sharing freely from their experience and expertise.

But, you can’t give people friends.

(Would be pretty weird, to receive a parcel on your doorstep with a nice bow on it, and out pops somebody’s friend).

What you can do however, is create a group of people like that.

Surround yourself with a small team of makers, do-ers, action-takers.

Gather weekly, and each week give one person the spotlight.

That person explains where they’re at, what they’re aiming for and where they’re stuck…

And then the rest of the team unleashes the cumulative intelligence of the group on whatever issue needs dealing with.

This is exactly what a Mastermind group is about, and I assure you:

Being in one will change your life.

The first one I was in did exactly that, until the group disbanded for various reasons.

The Mastermind I’m in now does it too.

Incredible the effect it has, and all the others say so too.

So here’s my recommendation for you, today:

Build yourself a mastermind. Honestly.

Because I can’t give you the group of friends that drive you on.

What I can give you however, is an invitation to apply for membership to The Cabal.

It’s a small, powerful and intimate group of exactly the right people.

I know that because I interview each applicant, to make sure we get the most powerful group possible.

Part of the Cabal is a private forum, where you get to discuss topics related to business – an important part of a Mastermind.

Another part is weekly group coaching, where I’m not the boss or the leader, but instead facilitate the mastermind/spotlight conversations.

And, the third part is live 1 on 1 coaching in front of the group.

The Cabal… man how I love that name.

So, do you think you’d be the right person for such a group?

Do you take action, create solutions, help others, accept help?

If so, The Cabal for Business might be right for you.

More information here –>



Sad Reality: Nobody Beating a Path to Your Door… and What to Do About it

So how come isn’t this working?

People love your work – they say so, in person and in the testimonials on your site.

And they say it with their wallets too – you’ve sold your work often, at good prices.

But these days, it’s like you’re all but invisible, and sales are in short supply.

So what’s going on?

Why aren’t people beating a path to your door?

It’s not like the art-buying world should flock to lavish fortunes upon you, but geez… wouldn’t it be logical if more people showed up with an interest in buying from you?

Nope, it wouldn’t.

Because until you reach the tipping point, critical mass, and a huge audience, nobody is going to beat a path to your door.

So then… what do you do in order to reach that tipping point?

Here’s what:

You put on your work clothes, grab your tools, and…

YOU beat the path to your door.

Spurn this advice all you like, but know that you’re not helping yourself that way.

There’s going to come a day when you’re fed up, done, and you realise that the only way to build a business, is if YOU build it.

You’re the one in charge, you’re responsible for change, and you’re the only one who can create change.

So the question is: how badly do you want change?

When is enough, enough?

When are you going to be ready to walk the talk, and act like a business owner?

Could be today, you know.

Your choice.

Wait for them to show up…

Or beat the path for them…?



This World? This World Is Not My Oyster

Not at all.

This world… is my sandbox, my playground.

Sure I may be 43 years old – but I live my life playing like a 6-year old.

Look! Toys!

Man, there’s toys everywhere!

Because, why so serious?

Sure you can knit your brow and worry.

But where’s the fun in that?

You can try to build your business with dogged determination.

But where’s the fun in that?

John Cleese once said that ‘creativity is simply the ability to play’.

And the dude knows a thing or two about creativity.

So you’re a creator, a maker of things.

Which means that whether you know it or not, you play.

You toy with things, put stuff together and see if it fits, or blows up.

I’m not saying you should act like an infant.

Though sometimes it can be very liberating.

But I do recommend you play, deliberately.

Me, I play with whatever is in front of me.

Thoughts, words, ideas, photos, the things someone tells me.

And then I put them together and build stuff.

I play.

Do you?

The more I play, the more fun I have.

And the more fun I have, the more creative I become.

And, the more I get done.

Play more, play harder.

This life is meant for you to enjoy.

And that starts with the attitude you decide to adopt.

I guarantee that the more you adopt a playful attitude to whatever you do, the more fun things become, and the easier too.

Because, why so serious?

Now, when I talk about play, that doesn’t mean doing stuff in a happy-go-lucky, devil may care way.

All I’m saying is that there’s no good reason to take ourselves so seriously.

Other people, that’s something to take seriously.

But ourselves?


Laugh about yourself, nothing like a healthy be of (non-derogatory) self-mockery.

Ask any English person, they’re masters at it.

Go on.

Play! :)



Are You IN Business… Or Are You INTO Your Business…?

One of the lists I subscribe to is Michael Senoff’s

It’s a site where he freely shares interviews with highly successful entrepreneurs of all kind.

Lots of it is geared to larger companies, but you’ll find gems there that are applicable to any kind of business.

For example, the interview about ‘Bumpy Mail’ is excellent for anyone who wants to use physical mailing to show up in front of people.

Also real enlightening are the Jim Camp interviews about negotiation. Highly recommended.

Anyway, the other day Michael wrote about the difference between his postman and his UPS delivery guide.

The postman, Sam, doesn’t seem to like his job, often shows up late, fails to collect packages that Michael has set on the porch for sending.

Clyde however, the UPS guy, is a different kettle of fish.

Always on time, always running up the driveway, always a smile on his face, always on the ball.

The difference, writes Michael:

“It’s because Sam is in the job of being a postman.

And Clyde is INTO his job as a USP package engineer.”

Something to think about, I’d say.

Where do you stand, as the owner of your business?

Are you IN business?

Are are you… INTO your business?

I know what my answer would be:

I’m into my business – full on, head first, fullscale, 100%

I love what I do, I get an enormous kick out of seeing people transform, and every morning I wake up happy, asking myself: ‘Who am I going to help today?’

If ever I end up in a line of work I don’t like I’m going to do whatever I can to change.

Which I did: a few years ago I got to the point where I had done so much copywriting that I’d grown tired of it.

Aside from a few lovely and inspiring clients (you know I’m talking to you) I just couldn’t write one more ebook about training your German Shephard or midwivery or salespage for a car repair shop.

One day I woke up realising I’d rather have a caveman perform a root canal on me with a sharpened rock, than to take another copywriting gig.

And so I pivoted: first into teaching with the LEAP newsletter, and then into coaching.

In both cases, I really – REALLY – got into it.

But, this does bring up a question for you:

What if you’re into your business, but you’re just not into some of the things that go with it?

What if Facebook marketing is just one major drag for you?

Then I say ditch it, and replace it with something fun.

Maybe join offline communities in order to build your audience, or start email marketing (always the best choice IMO).

Tired of calling up galleries and getting NO?

Maybe pivot and get in touch with interior designers.

See, I really identify with the Dr. Who character.

To that guy, there’s nothing that’s not possible, and there’s no problem that doesn’t have a solution.

And that attitude is SO empowering, so inspiring, and brings out SO MUCH creativity.

So, in my own words:

There’s nothing in business that can’t be replaced with something equally (or more) effective, and a TON more fun.

And if you do replace the dull with the fun, you’ll find it becomes so much easier to get into your business.

So here’s my challenge for you today:

What business activity would you like to give up most?

Write it on a piece of paper, and put a horizontal line under it.

Under the line, write:

Replace with

Then list as many options as you can – options that will get you similar results.

This is brainstorming, so everything that comes up gets written down.

Your internal critic isn’t allowed in the room – nothing is a bad idea at this stage.

You want to put down all the ideas – the good ones and the bad ones.

Write at least 25, or until you’re truly depleted.

Then, invite the critic into the room, and have him or her rate every idea with one of three categories:




Cross out all the no’s.

Black out the ratings, and repeat the Y/N/M rating with the leftover ideas.

Repeat until you have three ideas left.

Rate them with low, medium or high… FUN…

Pick the funnest…

And then launch into doing that thing like there’s no tomorrow.


Get set…GO!



What Will You Create Today…?

… in people?

Further to that email the other day, about seeding ideas in people…

At the moment I’m talking to a publisher who’s asked me to submit a book proposal.

(True story, his name is Maurice Bassett and he gave me permission to share).

Below is a snippet from an email I sent as part of the discussion, when I was asked about the purpose of the book:


That’s exactly why ‘art makes and defines culture’ became my core statement.

For an artist to prosper is one thing, but for them to do that from the awareness that they are leaving a mark that endures, that’s life-changing, with every piece of artwork, every sale, and every tear-filled eye in a happy buyer.

It’s just so much fun to do that dance (meaning: coaching artists), to try and find the key that unlocks that insight in them.

For many artists, a happy buyer is just that, and they often aren’t aware of exactly how deep the effect can go.

The deep peace, healing and beatifying of life that comes from spending good money on good art.

To buyers, an artist is like a magician: something inspires them, and then they make that manifest into something beautiful – that’s magic right there.

But then the real magic begins: you take home the painting, and over the years or centuries, the inspiration and creativity speaks, like proper telepathy, to create experiences and states in the owner or viewer.

Whether it’s peace, healing, simple enjoyment of beauty or inspiration: art IS enrichment.

One of the goals of this book is to wake readers up to exactly how much power they wield, for being able to create.

Hey, artist: what will you create today?

I’m not asking about the clay or the paint: what will you create IN PEOPLE?


Because yes: with everything that others perceive about you, you create something in them.

A feeling, a state, resurfacing a memory or sweet melancholy, thoughts or inspiration or desire…

You, again, are the creator.

So, artist:

What will you create today…

In other people?



Planting Seeds

Maybe you’re an artist, maybe not.

But one thing is certain: you’re a maker, a creator, just like any artist.

How do I know that, if I may not know who you are?

It’s simple.

Making and creating is what it means to be human.

All of us, all day long: we create things.

An omelette, an email, a smile on someone’s face.

We create thoughts, conclusions, happiness or sadness in ourselves or others.

To paraphrase a teacher I had long ago when I studied to be a psychiatric nurse:

(He was a terrific man, and andragogist and his favourite was: You can’t not influence).

Paraphrashing: You can’t not be creating.

Even if you’re laying on your bed relaxing, doing nothing whatsoever:

At that moment you’re creating a room where tranquility reigns.

You can’t not create.

Problem is, most of us do it unawares.

Even the artist who is conscious of their creator-nature will have many hours in the day where stuff is getting created, without being aware of it.

The big shift comes when you wake up to this reality of ongoing creation.

When that happens, your days transform, because you can add into your life the notion that at every moment, with each breath, you get to decide what you create.

Not happy with your state?

Create another one!

Money low?

Create opportunities to earn some!

A tiff with your spouse?

Create the happy hormone oxytocin in them by giving them a hug instead of a rebuttal!

You create all day long – now I invite you to start doing it deliberately, with intent and purpose.

See your world change.

Here’s a nice thing to create:

Awareness in other people.

And for that, all you need to do is seed ideas into the other person’s mind.

You’re doing it anyway, with each conversation that you have.

So why not do it deliberately, and plant thought seeds that might take root and blossom for them?

It’s what I do with these emails every day.

Here a seed, there a seed – another thought, another notion.

Don’t worry about the effect – that the other person’s responsibility and progress.

The only thing you can control is planting the seed – whether it grows and how fast is beyond your control.

Just plant the seed.

When coaching people, I do it all the time.

And the best days are those when, sometimes months later, someone chirps:

“I had an idea! I’m going to do XYZ!”

I love it when that happens, even though I’m not getting the credit for giving them the idea in the first place.

I love it, because it means that the idea-seed sprouted and grew all by itself, and the fact that they forgot I planted it there means the client internalised it fully, to the point that it feels as theirs.

And that makes it all the more powerful.

So, go be a gardener.

Plant seeds.

It helps others, and in the end it’s good for business too, if you do it right.

And if you want me to plant more seeds in your mind than just what you get with these dailies, I’ll be your coach.

Bring a fertile mind, would you?




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