Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

Evolution, Scarcity and Ethics

“Hey”, I said. “I thought you didn’t eat sugar?”

“I do!” she replied. “But my parents won’t allow me, and in school I can’t because the teachers will tell on me. That’s why I always turn down those birthday cakes and stuff”.

A school excursion, and we were about 8 years old. This girl’s parents were severely into holistic and healthy living, and apparently sugar was of the devil.

The moment we’d gotten off the bus, she’d spotted a little shop and bought a bag full of sweets which she was now moving into her mouth in an industrial manner.

“You won’t tell the teacher, will you?”

I told her no, and she offered me some of her stash.

The desire for something unattainable is baked into our psyche, and we can’t avoid judging something scarce as something valuable.

Goes back to our prehistoric times, when leaves and predators were abundant, but prey, berries and nuts were hard to get.

Scarce resource = high value… that’s how our subconscious works.

Marketers have figured this out, and created an artform out of manipulating us.

Sale ends, limited stock, offer expires, buy now, don’t miss out… we all know the drill, and most of the time the scarcity is artificial and fabricated.

In itself, there’s nothing wrong with a limited-time offer: it can help people who are the right buyer, to get off the fence and make the decision to purchase.

But the way it’s usually done, scarcity is used to trigger super-primal survival instincts, to make us feel on a subconscious level that unless we buy now, our safety, well-being and lineage is at risk.

That might sound dramatic, and it is: rationally we know it ain’t all that bad, but our subconscious is highly irrational, and simply perceives: ‘Scarce! Grave risk, unless I get! Must! Get!’.

The first problem is that it isn’t right to treat people that way. It’s manipulative and very dodgy.

The second problem is that if you drive too hard a sale, you end up with the wrong buyers.

You’ll pull in people who buy not because they want or need your thing, but because their lizard brain drives them to do it.

And then you get refund requests, buyer’s remorse, info-products that never get used, bad reviews, complaints on forums… all the things that don’t help your business – or indeed your buyers.

Selling something is fine – after all, we all like buying things and the majority of people sell things that are worth buying.

But there’s a line between manipulating people based on fear, and helping people who want to buy make the decision to do so.

There’s a hard and sharp line between the two.

I’ll bet you’re on the good side of that line, and so:

If you consider helping people make a decision to buy or not buy something noble, then I can help you get really good at creating buyers, without having to resort to sleazy tactics.

I’ll show you the framework for Ethical Selling that took me 25 years to develop, and works wonders.

Here’s where you can get started.

Cheers,

 

Martin

 

 

But… Don’t They See What I’m Trying to Tell Them…?

Isn’t it frustrating, when you see a solution for someone and they just will not buy into it?

But it’s so clear to you! You KNOW that things will change for them, and for the better!

Then how come they don’t enroll?

Don’t they SEE? It’s so clear!

Yep, it’s clear: to you.

And nope, they don’t see it.

Why?

Self-importance.

When you find yourself failing to create a client, or someone refuses to help or collaborate, it’s because you’re approaching the situation from a self-oriented point of view.

And the POV is your POV.

You have the vision, but they will only see that vision, and buy into it, when you manage to show them.

And as long as your point of origin is your conviction that you’ve got it right and they need to change, you won’t enroll them – not as a buyer nor a collaborator.

Instead, put yourself in their shoes.

Empathise.

Be a researcher, an anthropologist, asking yourself incessantly ‘what’s going on in that mind, in their world?’

What fears, aspirations, desires are present for them?

What is it like to be them?

Do that, and you make the enrollment process about them instead of about your vision.

That way, people will be far more open to trying out your vision, and you’ll find yourself enrolling with much more ease.

I’ve practiced and honed this technique of ethical selling for decades, and it works, and people love the kind of conversations we have.

In fact, last year a student enrolled in my training programme for ethical selling, and she literally said ‘take my money!’. Big smile on her face too.

That’s the kind of thing that can happen when your selling process is based on empathy, integrity, and service.

So here’s the deal:

Right now, I’m running the LEAP ethical sales training, at a pilot price of $1500.

That’s ten weeks of personal, 1 on 1 training, with the lessons and the homework adjusted to your personal business, goals, and challenges.

That price will go up before long, so this is your chance to work with me 1 on 1, and learn how to enroll buyers in a way that’s easy for you and pleasant for the buyer.

Information and signup here.

Cheers,

 

Martin

 

 

Signals

They say ‘marketing is everything, and everything is marketing’ – which is true in a sense, but it’s an impoverished abstraction of human psychology.

On a much deeper level, everything you do is a signal.

Proper listening signals: you and your story matter to me.

The husband hiding behind his newspaper (or being glued to his phone screen) signals: you’re not a priority.

Sending daily emails (hello! have you started yours yet?) signals: I’m not just in it for the money, I intend to serve as well.

Lashing out at someone signals: my upset state is more important than harmony,  collaboration and understanding.

Everything that you do in your life sends some sort of signal to others.

The problem is that in 99% of the cases, we’re unaware of what signal we’re sending.

We go about our business, act as best as can, but we don’t stop to think what message, or signal, we’re broadcasting.

And then it gets worse, when we don’t stop to notice how our signal is being perceived.

This is the cause for a huge number of problems in relationships (business or personal) and in society as well.

But it’s so easy to see!

People literally tell us how our signals are being perceived – whether by how they respond, or body language, or action or inaction – your world gives you direct feedback on how well your signals are working for you.

The trick to getting better results with people, is to step out of your silo, and to open up to the signals that are being returned to you – the response to your own signals.

Those tell you what you actually said.

Because what you think you said, or intended to say, is nowhere near as important as the message that got heard.

Your good intentions only matter inasmuch as the other is able to perceive and correctly interpret them.

It’s never the other’s job to figure out what it is you meant.

Instead, it’s your job to figure out the best way to get your message and your signal get perceived the way you intended.

You live in a perfectly tuned feedback system called ‘the world’, that tells you your efficacy in signaling, 24/7.

Make sure you pay attention to what it tells you, and you’ll see very interesting and positive changes in your relationships.

This – how to be precise with your signalling, and being able to read the feedback you get – is what you learn when you take my 10-week LEAP training on ethical selling.

Find out more here…

 

Cheers,

 

Martin

 

 

Why You Should ‘Never Check’ In With Prospects – and What to Do Instead

You’ll have had it happen: someone tells you that yes, they want to buy your thing.

A day goes by… a week… two weeks… no payment, no news.

A lot of business owners then shy away and give up, but the smart ones follow up.

“Hi, I’m just checking in to see…”

Terrible idea. (Pet-peeve time: check in with someone? What, is your prospect an airport?)

Seriously though: saying that you’re checking in sends the wrong message.

(Also: using the word ‘just’ isn’t a good idea, because psychologically, it reduces the size of what is probably an important decision for them).

But the real problem is, that you saying you want to check in, makes it about you.

It speaks of neediness, and that breaks trust.

Maybe you need that sale, but if they decide to buy, it’s because – first and foremost – buying from you is good for them.

Checking in says the opposite: it’s good for you. It signals want, and that’s the wrong signal to send.

What to do instead?

Ask a direct question, with the intention of helping them.

Examples:

“Is there anything you need help with in order to make a decision?”

“Is there any confusion or lack of clarity you’d like me to clear up?”

“Am I correct in assuming that right now might not be the right time for you?”

Or, the powerhouse question: ask for a no.

“I understand this might not be the right time for you – can you let me know it’s a no for the moment, so we can both move on?”

Very often, asking for a no removes the last objection to buying – the trust and confidence issue.

Asking for a no clearly empowers them, gives them the right to veto, gives them full ownership of the decision, and very importantly:

Asking for a no makes it super clear that you’re not needy.

Bam: more trust.

And often: a final decision to move forward and become a client.

All this, and more, in the LEAP Framework for Ethical Selling.

Stay tuned…

Cheers,

Martin

“If Only I Didn’t Have to ‘Sell’ My Work…”

“I wish selling my work wasn’t part of being in business”

You wouldn’t believe the number of times I’ve heard that…

But reality is that if you want a buyer, selling is not optional. It’s just part of business.

The good news is, that things are bought, not sold.

When a buyer says yes and signs or pays, that’s them making the decision.

So you as the seller, you don’t need to do any ‘selling’ the way you normally think of it.

Instead, your only job is to have a conversation, that makes it easier for the buyer to decide yes, or no.

You can have a conversation, right?

Well then… that’s all you need to do. Have a conversation.

But, there’s different kinds of conversation:

Those that meander, that don’t lead to an outcome or sale, that leave you tired and frustrated…

And then, there’s the kind of conversation that has a purpose, that clears things up as to whether a buyer wants your thing…

… and that elegantly leads to a decision, without any pressure or manipulation.

In order for you to have those conversations, I created the LEAP Ethical Selling Framework – and right now, as I mentioned yesterday, I’m running a special offer.

When you decide to get the 10-week, 1on1 training, you get a bonus:

A personal, 2-hour session, where we analyse the psychology of your buyers, and their motivations for buying from you.

With that, you’ll be able to create segments, and identify offers that will appeal to those segments.

In other words: we’ll spend 2 hours to reveal hidden opportunities, already present in your business.

That way, you’ll not just get the ethical selling skills, you also get extremely clear on where your biggest opportunities are for generating revenue without bringing in any new prospects.

After all: it’s easier to get a repeat sale from a customer, than it is to find and convert somebody completely new.

And that bonus session will enable you to get those repeat sales.

Too much to explain here, so if you’re interested in selling better without compromising your values, and you’re also keen to leverage the super valuable asset called ‘your database’, have a look here, and see if this is right for you.

Now, I can’t offer this bonus forever, so it’s only available for the next seven days.

Check it out…

Cheers,

Martin

Selling From the Heart…?

The sleazy seller squeezes people, bullies them into handing over money, and it’s usually based on greed.

The everyday seller tries to sell based on need.

The ethical person enrols a buyer by staying true to values such as integrity and truthfulness.

And the lover of life, the spiritually inclined, the person who lives by ‘other before self’ and ‘purpose over profit’?

That person sells from the Heart.

If you’re in the first group, I can’t help you. Well, I could – but I sure ain’t gonna.

If you’re in the second, I can show you how to sell more exactly by not being needy.

And if you’re in the 3rd or 4th group?

Then I can show you how to fall in love with selling, and how to sell from the Heart.

And you can learn that, plus a bunch of ways to use friendly and non-pushy conversation techniques, in this here training, without signup or cost.

And if that framework appeals to you and you want an in-depth, 10-week training?

Then watch your inbox tomorrow, because I’ll have a super interesting offer for you…

Cheers,

Martin

Quality | Vision | Decision

As a provider of quality good or services, you know that when someone buys from you, it’s good for them. Obviously.

Otherwise, an ethical person wouldn’t be in business.

People like us aren’t here to pull one over on buyers.

But for someone to trust you so much that they’ll buy from you, they need to know that it’ll be good for them.

They need to sense that, on a visceral level.

And for that to happen, they need to have a vision of what your product or service will do for them.

The mistake most sellers make, is to focus on their own, personal vision of that buyer experiencing the benefits of a purchase.

But, as I’ll never stop saying: in a sales conversation (or indeed: in business) it’s not about you.

Not is it about your vision for their ‘after’.

It’s about the buyer, their fears and frustrations, their wants and aspirations.

And, it’s about their vision, not yours.

As long as your sales conversation centres around how well you think the purchase will benefit them, you’ll have a hard time creating buyers.

So instead, focus on their vision.

Make the conversation about them.

Use your empathy to step into their world, because a sale happens not in your world, but in theirs.

And in that world, you will see their vision, which includes concerns, fears and objections.

And once you’re in their worldm and as the conversation progresses, they’ll gradually be able to buy into your vision.

That’s how you create buyers, in a way that’s 0% pushy or manipulative, and 100% fun.

It’s taken me 25 years to figure out how to do that most effectively.

And it bothers me to no end, when I see good & honest business owners, who deliver quality, but they don’t manage to create enough clients, or they keep having to sell at prices that are too low.

That’s why I created the LEAP framework for ethical selling.

The replay of last week’s live training is here, for anyone who’s ready to improve the way you enroll your buyers, and make it more fun, more humane, and lots more effective.

Let me know what you think…

Cheers,

 

Martin

 

 

When They Resist… Are You Selling Them an Identity They Don’t Want?

It’s curious that the following is one of the less quoted ideas, in business and marketing:

“People don’t buy products – they buy different versions of themselves” ~ Steve Jobs

Yet it’s one of the most powerful notions in business, so if you take away anything from today’s missive, let it be this:

A purchase – even a small one – relates to self-view… it says something about a chance in identity for the buyer, most often on a subconscious level.

And the bigger the price tag, the more impactful and meaningful the change in identity.

This gives us as sellers a massive clue, especially when we find that our prospect isn’t buying in.

So when you encounter objections, or resistance or fears, there’s a couple of things you need to do.

First: back down. I know it’s tempting to push on, argument more persuasively, highlight the benefits and so on, but don’t.

If someone resists, you’ll do better playing judo than playing force.

That other person has a reason for their resistance, and your working against it will only make it stronger. So give them space. Have them explain the why of their doubts or objections.

Next, put yourself in their shoes.

As in: how do they see themselves?

What vision of themselves, and their world, and their place in it, have they formed?

What story about who they are, do they tell themselves?

And once you have a bit of an idea of that, ask yourself:

What version of themselves am I asking them to buy into?

And, finally, the ultimate question:

Can they identify with that vision, that version of themselves?

More often than not, you’ll discover that there’s discord, some lack of alignment for them.

You see an outcome-focused ‘next’, where they have bought from you and experienced the benefits (the famous before/after concept).

They however, also see problems, complications, and a bunch of unknowns.

Even though they might trust that they’ll get the outcome you promise, they also need to see their lives as fundamentally better, and themselves as significantly upgraded by having bought from you.

When someone isn’t buying in, it’s very likely you’ve been trying to sell them a version of themselves they don’t really want – or, a version that they’re not aware they want.

You as a seller, you’re asking a buyer to become someone different.

And instead of asking them to become who you think they should become, figure out who they want to become, and invite them to become that.

As for you, my dear reader: who would you like to become?

If you were to work with me, what next version of you would you want to become?

If the answer is ‘I want to become someone who sells with more ease while staying true to my values’, have a look here and see if the 10-week training might help you, because I created the LEAP Framework for ethical selling exactly to help purpose-driven entrepreneur become that…

 

Cheers,

Martin

Truth, Evolution, and Sales

Tl;dr: If you missed yesterday’s ethical selling webinar, here’s the replay…

 

Let’s get started.

“Oh hang on, I need to take this call”.

A friendly chat with the groundskeeper of a place where I used to live. He pulls out his phone, listens, and says:

“Sorry, I can’t meet today – I’m not at home, I had to go to town for an errand”.

I look around me at the meadows, his horses, and his home just behind him.

Hm. A straight-up lie.

Ah but, it’s a little white lie, isn’t it?

Perhaps, but from that moment on, the trust I used to have for him broke, and it won’t get restored. Not in a big ‘he’s unreliable, avoid at all cost’ way, but enough to make me wary about what he says and does.

From that moment on, whatever he told me, it always gave me a feeling of ‘is it true?’

And the other day, during a conversation about the way politicians these days think nothing of pathological lying, someone said: “But isn’t truthfulness something installed by Christianity, meaning it’s only a social construct?”

Clever rhetoric, but no. That’s not how it works.

Truthfulness is an evolutionary imperative, no matter how cleverly the followers of corrupt politicians try to justify lying.

Humanity NEEDS trust.

We couldn’t have survived without it.

Imagine: thousands of years ago, I’d put on my bearskin and step out of my cave.

A fine day for gathering berries.

I’d grab my club and set off, and on my way to the valley, I’d run into another caveman.

“Seen any lions in the valley, last few days?”, I’d ask.

“Nah”, said the caveman. “There’s nothing out there, you’re safe”.

Imagine if at the end of the day I’d come home with scratchmarks and bites, because there WERE lions, and I barely made it out alive…

Don’t you think the first thing I’d do is crack my neighbour’s skull with my club…? Someone who thinks nothing of sending me into a pack of lions?

Of course I would!

It’s survival, baby. Evolution doesn’t care about values, religious or otherwise.

Evolution cares about just one thing: Survive.

And whether it’s on the level of threats in the wilderness, or telling white lies, you better believe that other people have a radar for truthfulness and reliability.

Which is damn important if you want to land clients, because the moment there’s even the slightest lack of trust, if a buyer as much as sniffs something that might not be true, there’s no sale.

So how do you use this principle in order to get more sales?

Simple:

Speak nothing but full truth.

You’ll be amazed what it does for the level of trust your prospects have in you, and that makes landing the clients a lot easier.

Here’s the replay of yesterday’s webinar, explaining in detail my ethical selling framework.

Enjoy!

 

Martin

“Take My Money!” (Helping Good People Sell More)

You’d think people only say that in The Simpsons or some other comedy.

But nope – that actually happened to me last year.

I was talking to an entrepreneur who was interested in the training on my ethical sales framework (webinar coming up in a few hours – don’t miss it), she seemed to be really on board, and when I simply asked if the training is something she’d like, that was her response.

“Yes! Take my money!”

I’ll admit, I was a bit blown away.

And, I admit it wasn’t only because of the ethical selling method that I use – this was a very ready buyer, who had been reading my emails, was a perfect fit, and who’d been sent to me by referral.

Because obviously, there’s a lot that goes into the mix, if you want to sell your work.

You can in theory sell anything to anyone, but you’ll need to be a high-level scoundrel if you want to, say, sell somebody a bridge. (Yes, can be done, has been done. Not nice).

And I doubt that you, or anyone who reads me, is a scoundrel of any level.

So that leaves folk like us, who do right by people and sell things that make a difference, with a dilemma:

If we’re going to make a difference, that will only happen when people buy.

And that’s where the good-egg problem comes in: when a high-value, high-integrity entrepreneur doesn’t sell, because values get in the way.

The solution, as you’ll learn in the webinar, is to sell more because of – not despite – your values.

And in order to do that, you don’t need to use any sort of 6-step selling formula, or 24 replies guaranteed to overcome objections, or closing techniques or even persuasion methods.

No, people like us just need to figure out how to enable a buyer to self-select, so that they enroll themselves in your offer, just like that lady did last year.

And how do you figure that out how to let a buyer self-select?

I’ll show you in a few hours from now… if you sign up for the webinar here. 

See you there?

Cheers,

 

Martin

 

 

 

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