I know, it’s tough trying to keep business going when literally nothing is the same. Society, business, mobility, economy: it’s all different now.
In that sense, the world has never seen a situation as wildly VUCA as the one we’re in now.
Where the term stands for Volatility, Uncertainty, Complexity and Ambiguity.
It’s a concept from the military world, designed to help insight and decision making when the playing field we find ourselves in is foreign, and we don’t have a map.
Kinda like what the business world – society at large, actually – is in.
But not everything is different.
And there’s one very important element that can keep a business running, and it will never ever change, not so long as there are people.
What will never change, is people’s needs.
And even if your people aren’t buying your thing like before, they still need your work.
And, it’s on us as business owners, to find out what their new needs are, and what new method, package, or offer they’ll buy, in order to fulfill those needs.
You just can’t afford to rely on methods that used to work, because VUCA. Everything is different, unknown, volatile…
Except needs. Those remain.
And your people need you.
So let me show you a way to find out exactly what they need, what you need to say in order for them to want it and buy a solution from you, and how to build an offer that you already know with a high degree of certainty that they actually will buy – and how to put it in front of exactly those segments of your audience most likely to buy it.
All that in one sentence.
And much, much, much more – a complete training, in fact, so you can implement right away – in tomorrow’s IP to Profit Live training.
Register here: http://martinstellar.com/introducing-ip-to-profit/
And, if you please: share the page with your network?
Also published on Medium.