Be the Prize

When it’s your mission to find a client, or enroll a prospect in working with you… what kind of position do you take?

If you’re like most people, you take the small role, the position and attitude of a supplicant.

“Please mrs. Buyer, would you please buy this thing from me?”

But wait a minute… how many potential clients are out there?

Probably thousands, right?

And how many of you are there?

One.

Which makes you into a super-scarce resource, with only 24 hours in your day.

And that means that your needing to win over the client is only half the story.

The other half, that’s the client winning you over. Getting your ok on working with them.

Because not every client is an ideal client, and you want to be deliberate and intentional with how you spend your most precious resource (i.e. your time)

If you work with someone who isn’t right (micro-manages, or drains you, or keeps changing the scope of the job), you’re in a bad situation: you have to put up with things you don’t like, AND you have less time to search for better, more fun clients.

This is why we need to qualify clients, just as much as clients need to qualify us.

So if ever you feel like you need to win a clients’ approval, remember this:

There are hundreds, thousands, of potential clients out there, but:

There’s only one you.

You’re the prize.

Cheers,

Martin


Also published on Medium.

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Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

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