Thus spake the artist and marketing wizz Owen Garratt yesterday, when I interviewed him and asked “What’s your biggest, most important tip for an artist?”
Be more interesting.
It sounds nice.
But how do you do that?
Last I heard, ‘interesting’ has gone out of production and is no longer available in those convenient little cans.
And: is everyone interesting? Can anyone be that?
I mean, there’s this guy here in town who is nice enough, but the moment he starts talking, your ears want to divorce your head and go live somewhere far away.
He just drones on and on about nothing much, in a constant monotonous pitch – an F-sharp, I think it is.
But aside from people who are obviously boring – can anyone be interesting?
I think so, yes.
But how do you become more interesting? How does that work?
Let’s say you’re a 35 year old mother of two with a part time job, a house in the suburbs, and a husband with a regular office job.
You paint fantastic paintings, and as a hobby you read magazines and novels.
Your life is quiet, pleasant, but nothing exciting and that suits you just fine.
You’re never the life of the party, instead you enjoy letting others take centre stage.
So if that were you, you might wonder how you could ever be more interesting.
But it’s not that difficult, you know.
There’s a simple trick and it works like a charm.
The trick has a name, a word, and that is: YOU.
Meaning, the people you want to be interesting to.
Start by being interested in them.
That’s the trick, that’s all there is to it.
People are interested in people who are interested in them.
This is why listening is such a core aspect of the LEAP marketing approach.
Not just because of the technical ‘market research’ side of it.
No, listening – meaning you take an interest in the other person – is THE best way for people to notice you.
AND it gives you information that you can use as part of your promotion and marketing efforts.
They say the word ‘you’ is the single most important word in business, and it’s true.
Be more interesting?
Then be more interested.
To learn the nitty gritty of the Listen – Explain – Ask – Prosper method, go here –> http://martinstellar.com/leap-to-more-sales/
(Yes, I’m changing the name from ‘Profit’ to ‘Prosper’. Psychology, baby.)