To Automate or Not to Automate – That’s the… Unicorn?

Just like unicorns don’t exist, neither do failsafe solutions.

Point in case: you know that I’m a stickler for systems and automation.

I publish to my blog? Automation instantly shares to Facebook, Twitter, Linkedin.

Easy peasy, lemon squeezy (IFTTT.com handles that for me, btw)

Other things though should definitely not be automated.

Writes a reader:

“I think if you are planning on having a small but intimate list (say only 500) people (but people who buy) then I think a personal welcome email rather than an automated one is a great idea.

“I think a lot of these automated systems are great except what people really want is to feel they are interacting with a person not a machine”.

Absolutely!

The one thing you can’t automate is social interaction, be it online or in real life.

Those ‘Thanks for following me’ automated tweets?

Very bad idea.

Either do it manually, or don’t do it at all.

As for a personal welcome email when people sign up:

Brilliant idea!

I do it too sometimes, and it’s fun to see people respond ‘Huh, there’s a real person here?’

See, at any moment you have an opportunity to start a relationship with people, and believe me, it pays off.

Sure if you get 100 new subscribers a day you can’t email all of them personally.

But most of us don’t have that kind of numbers.

So why not?

It only takes a second to send that email.

And when you do, always end with a question.

For me it’s: “Quick question: what’s the one thing you struggle with most in your art business?”

For you as a maker of things, it could be something like: “What do you look for in art?” or even “who’s your favourite artist”.

The actual question can be anything, as long as it’s relevant and invites people to answer back.

And that’s how you reach out your hand for people to accept and start a conversation with you.

Oh hey, and speaking of reaching out, extending your hand?

Guess what will happen when you reply to this email and ask me a question about how to improve your creative business?

Only one way to find out…

Cheers,

Martin

Menu Title