I’m Not Saying You Can Predict the Future, but: You Can Predict the Future

More specifically: you, the daily-life conscious individual you are, obviously can not predict the future, but:

Your lizard brain kinda can.

It’s the oldest part of the brain, way way older than the frontal cortex that enables you to think, and as such it’s got millions of years of evolutionary experience in perceiving things, extrapolating them, and assessing whether or not some is a risk or instead an opportunity to increase well-being.

In other words, it’s got a dead-right instinct for how to keep you safe, drive you away from pain, and towards pleasure, which is its only job description: keep ‘em safe, make ’em happy. Basically.

And the more you learn to trust it, the more you’ll be amazed by its uncannily accurate knack for intuiting the outcome of situations and decisions.

Problem is, we can’t access the lizard brain directly, we have no ears to listen and it doesn’t have a mouth to speak. It doesn’t communicate in thought, the way the frontal cortex does.

But, it does speak to us, and it does so by talking to our gut, in a way.

That’s where you notice its messages.

Gut-instinct is real and should be taken seriously.

And it’s very easy to figure out what you’re being told, what the message is about.

Imagine you’re considering taking on a new client, or a new job, or you’re planning on a trip…

If the thought produces a tense, clenched kind of feeling in the lower abdomen, it’s a sign that there’s something not right, and you’re being warned of some kind of risk or danger.

If however the feeling is higher in the abdomen and feels more like a warm, expanding kind of excitement (which often goes together with some nervousness or even anxiety), it’s a sign that there’s an opportunity for well-being or increased happiness on the horizon.

So whatever situation or opportunity appears in life and whatever you think or feel about it, never forget to listen to what your lizard brain is trying to tell you about it.

And hey, if you presently have something in your life that your gut says is an awesome opportunity, but you want to make sure you’ll make the right decisions?

Then maybe I ought to coach you through the process.

I can’t promise we’ll be right for each other, but I’m pretty good at helping people make decisions.

Drop me a line if you’d like to talk and see if we resonate…



The One Choice That Will Make or Break Your Happiness, Wellbeing, and/or Business

There’s three kinds of people, and the one you choose to be determines your happiness, wellbeing, and most of all, your results.

The victim blames themselves for everything, and lives in misery.

The one who blames others is a victim turned bully, and lives in anger and disapproval.

I can’t imagine why anyone would want to be either of those.

Me, I prefer to be the third kind:

The owner, the agent, the one in control of self.

In other words, the only one responsible for creating change – where the only change to be made is one in you.

So who do you want to be?

Victim? Victim-turned-bully?

Or do you want to take ownership and gain control over your life…?

If you’re the latter (or you’re not but you REALLY want to be), you’re my kinda person, and maybe we should talk because I just might be able to help.

But even if we don’t, remember: who you choose to be and how you choose to be, determines how your life – and your business – will be.

Choose wisely…



Weapons of Mess Destruction

Your attic fills till the floor sags.

Your todo list grows until it looks like it will implode under its own weight.

Your projects, plans, fomo-triggered experiments, ‘great ideas’ and must-watch webinars pile up until you feel overwhelmed, stressed and confused.

The number of different tactics you’re using to try and grow your business spread you thin and the total impact of your efforts goes down.

All this and more, an ongoing accretion of *stuff* in your life.

The ongoing entropy we can’t escape.

But, we can end it.

Provided we use what I call ‘weapons of mess disruption’.


Elimination. All the items on your todo list that you keep not getting around to, eliminate them and move them to a someday list.

Your attic, garage, office drawers, desk: throw stuff away, or store for later sorting. (but throwing away is usually better).

All the books and webinars and ‘can’t miss’ free trainings that some vendor you can’t afford to not consume: out the window.

Another weapon: saying no.

Demands on your time, clients you don’t love working with, people who nag and complain: say no.

And another one: prioritisation. You can’t have more than one priority, so pick one thing, and work on only that – for an hour, or day, or until done. Then you move on to the next one.

Lack of clarity? Take some time for intelligent reflection, with a notebook and a pen.

One more: Decision. What will you, or won’t you, let into your life?

See the bigger picture here?

It’s about you being the agent, making the decisions, and you creating a context for optimal performance.

Life will throw stuff at you (and marketers as well), but it’s your job to decide what you allow into your life.

If you don’t things become messy, very quickly.

But you have an arsenal of weapons of mess destruction (or tools, if you find ‘weapons’ too aggressive – but tools of mess destruction don’t sound as good).

Anyway, reflection and decision are you strongest tools.

Use ‘em and you’ll see mess turn into clarity.

Does this ring true but you’re not sure what to choose, what to keep, what to eliminate?

Then let’s talk. Helping create clarity and making optimal choices is my job, and I’m here to help.

Blam blam,


Leaning Into Discomfort

Part of us knows what must happen in order for change or success or well-being to show up.

On some level, we’re super-clear on what’s required of us.

And when we’re not?

Then the solution is extraordinarily simple:

Do the thing you most resist.

It’s there, where you’ve “reasons” for not doing them, that you’ll find key insights, and breaktroughs.

I’ve seen it so many times, with friends and clients:

A suggestion to do thing X gets put off for yonks, because /reasons.

So many excuses, so many cat pics to see first, so many new and cleverly inventive ways to procrastinate…

All in service of not doing that one thing that will actually make a difference.

If you want change in self&results, you can either resist until the cows and a full Noah’s ark come home, or you can adult-up, and do the thing that you on a gut-level know is going to work, and that your mind reasons away, or your emotions try to brush under the carpet.

Choice is yours…

Lean into the uncomfortable… or stick your head in the sand?

If you (like most people and yours coachily included) are prone to go with the latter, remember this:

The thing that your guts knows will make the difference is not going to go away, no matter how much you pretend it’s not what you need right now.

And the sooner you stop resisting and give into it, the sooner things will improve.



Yes. No. Paradox. What???

This one might be a little taxing on the brain, but if you get today’s message, it’ll do you a lot of good.

Here we go:

Yes = No.

Now most likely, reading that, your mind went something like ‘Uh, no dude. Of course not’.

Which is precisely my point:

Whatever we see or think or feel or hear, our mind perceives it and then goes all binary on it.

Decides that it is, or is not, something.

Real, true, valuable, worthwhile, good, bad, interesting, boring… etc etc: the mind instantly classes something as ‘is’ or ‘is not’.

That’s what the mind does, it’s a binary machine made to assess and judge.

And while a well-developed mind can go a long way with that, even such a mind can only work with the limited amount of data it has available.

We can’t ever handle all possible data, because there simply is too much data available to fit into our mind.

So that judgey machine we have does the best it can with incomplete data, and while it might often create correct opinions or assessments, it’s just as likely to be proven wrong later when more data comes in.

Simply consider the times you judged someone by first impression, only to later realise you had it wrong. With me? Right.

So the point today is that ‘yes = no’ is a logical fallacy, it’s (ha!) incorrect.

And that’s exactly the point I want to get across to you:

That there’s a paradox in many things, where stuff just doesn’t make sense, or contradicts with what we consider facts, or with opinions we have.

What happens most of the time, is that we then get stuck up in our heads, start to analyse more, judge more, weigh facts and figures and opinions.

Before long (often instantly) we’re locked up inside our heads, milling over things without getting anywhere.

And that, my friends, does not make sense.

That’s not ‘thinking’ – it’s just mental churn.

Mental churn is tiring, ineffective, and exceedingly costly in terms of the cognitive energy it spends.

So when I say ‘yes = no’, it’s my recommendation to learn to appreciate paradox. To become comfortable with uncertainty.

When you manage to get to that point, you’ll be able to mentally look at things from various angles, considering options, testing theories.

You’ll be thinking properly, because instead of trying to fit things into boxes named yes or no, you’ll be elegantly exploring all the different ways things can be, be defined, or be combined.

You’ll allow intuition to bring in ideas, and you’ll be thinking in an open, non-attached way, where your mind isn’t playing dictator over your thoughts.

If you want to think better, the trick is to accept uncertainty, and learn to love paradox.

A daring challenge though, given how much we want to cling to our opinions and the fake certainty they give.

Do you dare?

Give it a try. You’ll find it exquisitely liberating.



P.s. The above is also why the question ‘what if that were not true’ is such a powerful question to ask yourself, or friend, or business partner. I use the question a lot in my coaching and it always causes a breakthrough. Hit reply if you’d like to talk and have me lob a few breakthrough questions atcha.

How’s Your Justification Hamster?

Ever notice how the mind tries to convince itself of things?

Reasons and argues, in order to prove something as true or not true?

It’s like a justification hamster running round in our minds, driving a thought-factory which outputs nothing but reasons why what we’re thinking or saying is true.

Circular reasoning, stuck in a loop, like an argument that states ‘this is true because it’s true’.

I spoke to someone who was asking about my coaching method.

Tells me they had coach training, and a certificate, but never hung up their shingle.

Unprompted, starts to tell me all the reasons why they can’t, shouldn’t, don’t want to, aren’t skilled enough despite the qualification.

Sounds normal, right? Knows what they want.

Except in big neon lights, the message flashed at me “I’d LOVE to do what Martin does”.

But the justification hamster happily churned away, and in the chat this person showed me that they’d probably a super-skilled coach.

If only they’d put that justification hamster to sleep.

We have a thing we want, or a thing we don’t want.

Next, we have reason why yes, or why not.

Reasons that are irrelevant, or a fallacy, or based on fears.

And then we tell ourselves, over and over again, that our reasons are correct, valid, just, and – well, reasonable.

Except they’re not.

Not once you recognise that your mind is playing tricks.

Look at your mind. Look at what it’s doing, from a meta-perspective.

Thoughts are something you have – it’s not what you are.

You can rise above them, and look down from above, detached, like a researcher.

You’ll notice patterns, lots of (rather boring) repetitions, and a whole bunch of silly things you’re telling yourself.

And if you’re lucky, you’ll see how you’re trying to justify, rationalise, convince yourself – and seeing it is what you need in order to stop doing that, so that you can see things for what they are, instead for what your mind is telling you they are.



Nobody is Crushing It?

That is correct. No matter what picture of success and wealth and awesomeness someone paints for us, it’s never the whole picture.

Nobody is crushing it.

You might think it’s all roses and money in that person’s life, but I guarantee there’s also consequences that ain’t all that fun.

But we only get shown the fun parts.

The bit below is from a reply I gave to one of my clients, who saw others – apparently – make lots of dosh with almost no effort.

And I don’t believe that story.

My (edited) reply to my client, who asked if those people are misrepresenting things:


Yep, because that’s how crooks and wannabe’s swindle people into buying stuff.

I’m not saying that everyone who shows success is a crook, but we are NEVER shown the full story, or the history behind it.

Literally everyone had to work for their success, most of the time at great expense (money, health, happiness, wellbeing).

It took them decades to become an overnight success. Always.

And the more successful someone is, the bigger the doubts become (am I worth it? am I an impostor and will get found out? Will it last? Can I make payroll? Will the investors come through? Is my business solid enough to survive my competitors?)

So no, literally nobody is crushing it the way it’s being shown.

And the more people show it that way, the more we need to protect ourselves from being gullible.

Never believe the showreel unless you’ve been present at the behind-the-scenes.


Success is earned, not given.

And no matter what someone wants us to believe about their earnings or their success or whatever looks sexy and accomplished: they either paid the price to earn it, or – and run for the hills if you even remotely sense it – they’re simply conning people.

Like I said the other day:

Comparing yourself to others is pointless and disappointing.

Instead, compare yourself, to the person you were yesterday.

That’s how you earn your own success.



Guaranteed to Cause Radical Improvement in Any Relationship Real Quick

If there’s one thing guaranteed to ruin relationships, it’s blaming other people.

This one doesn’t put the cap on the toothpaste, that one doesn’t eat their veggies, the bus driver acted like a jerk, your boss is an idiot, your father is selfish, your employees underperform, your competitor cheats, banks are swindlers and politicians are liars…

Blame, blame, blame.

A world of people who are ‘doing it wrong’, and: if only they’d get it, and change their ways.

THEN your life would finally become easier.

Well, sorry but it just don’t work that way.

No matter what someone else does, does wrong, or doesn’t do:

You’ll never in a million years change them.

And as long as you blame the other, you’re the victim.

Poor me, suffering at the hands of all those idiots out there.

I say, flip it around.

Instead of blaming others, what about taking ownership?

What would your life be like if you were fully, 100% responsible?

I’m reminded of a navy seal whose platoon (or team, or whatever it’s called in the army) lost a soldier due to friendly fire.

As the leader of the team, he had to think long and hard about what had gone wrong, and there were all kinds of individuals and procedures to blame for the disaster.

But he ultimately realised that as the leader, there was only one person responsible: He himself.

He took full ownership of the problem. No blame, except unto himself.

And that, becoming fully responsible for whatever situation, is a masterful jedi-move.

It doesn’t mean you’re to blame for the situation – it means that you are the single responsible party for creating change or improvement.

It means that you ‘become the problem’.

And when you do that, things change drastically, real fast.

So if your world is filled with people who get to be blamed, I suggest a ‘no blame diet’.

For 21 days, monitor your words, actions, and above all: your thoughts.

Notice how much you’re in the habit of blaming others, and deliberately avoid saying or thinking anything that puts blame on the other person.

Inspire yourself, become the problem, blame nobody (not even yourself), and you’ll find yourself being the author of radical improvement in your relationships.

Do you dare to try?

Because not blaming and taking full ownership, is one of the bravest things we can do.

Do you dare – do you have the guts to go on a no-blame diet?



This Week Has Entirely Not Gone as Planned – and I’m Thrilled About How!

Sometimes (most of the time?) things don’t work out exactly as you had planned. This week was a fine example of it.
Instead of launching full on into the business building plans I’d made, I ended up spending nearly the entire week helping a friend with some repairs in his house.
Which kept going wrong and wringer (not because I have two left hands, but because building in Spain is sometimes done very, very badly indeed).
Pro tip: if ever you want to buy a property that was built either for tourist or for expats relocating: get a surveyor to check the state and quality. Get the most expensive one. You’re very welcome.
Anyway: what was meant to be a one-day affair ended up taking a full three, and I barely had time to write my dailies.
As for today: it was meant to be a relaxed day of preparing for a dinner party I’m hosting (and if we’re lucky, I can just publish this article before guests arrive).
And as luck would have it, right in the middle of the day, my kitchen tap broke and started gushing water onto the floor.
So I had to rush out for a replacement, just before siesta-closing time, hoping fitting it would work in one go and be a smooth affair.
Exactly what you don’t want when you’re expecting 12 guest over for dinner.
And yet.
Looking back – on the week and on the day – I’m actually really pleased with how everything went.
Not because it went well, but because the tension never turned into stress.
Tap breaks: oh well, get a new one. Chop chop.
Install a lamp fitting for my friend, trip the breaker – oh well, let’s do some testing and analysis and figure out how to fix the problem. (This is one area where Spanish builders show their evil side: how on earth do you mix phase (live) wires with neutral ???).
Cancel all business plans aside from the session I had booked in? Sure, no problem. Next week is another chance.
Tons of tension, yes.
But stress?
Well no, why would I want stress?
Stress is, but only always, the result of a choice (one that you made, or didn’t make).
And no matter the pressure, or how much tension you’re under, you can always choose to not be stressed.
If you do, everything gets better.
Unless you somehow believe that being stressed out makes things better, but then you’re just fooling yourself.

Tuning the Human Machine

Spoke to a friend about my CRD training today, and he remarked: “The value you bring is [amongst a few other things he mentioned]… tuning the human machine”.

Which is effectively what a coach does – I just never looked at it that way.

But it’s true.

You’ve got this utterly amazing apparatus called you – the thing you are as a human being – and it can do staggeringly impressive things.

But like any machine, it works better the more you optimise it for performance.

And that’s where most people don’t really seem to bother.

We put fuel into our body that shortens life span and causes excessive wear&tear.

We surround ourselves with people and places and habits and things that choke up our engine (i.e. the mind).

We let all kinds of damage get done to our inner state of focus and/or well-being.

And worst of all?

We blame ourselves for not performing better, when we actually don’t take the time to optimise and tune ourselves for better performance.

And that’s why a coach can have such a powerful effect on you.

Just like when you buy a car and get aftermarket tuning.

Suddenly your stock machine runs smoother and faster, becomes amazingly powerful.


When you start tuning yourself, and especially if you get a coach to help you, a similar thing happens.

You tap potential you only dreamed of having, become more focused, perform better, become happier and more fun to be around.

In a sense, it’s like become an upgraded version of yourself.

Sometimes with even one coaching conversation.

So, want to see what you’re like when you’re tuned better?

Hit reply and let’s set up a time to talk.



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