In the world of UX (user experience), they say ‘test early, test often’.
Now, UX is a big industry. People who hire a UX expert usually have a bunch of money to spend.
For most people though, the cost is dramatically prohibitive.
However, that doesn’t mean that you can’t test.
And it doesn’t mean you should forego testing either.
Something as simple as the colour of a button or the placement of an image can mean a big difference to your conversion rates.
It’s not unheard of that split testing brings 5%, 10% or even more improvement in sales.
So how does that work?