If It Don't Fit, Don't Force It

Had a nice little chuckle the other day, listening to an interview with a certain famous marketing dude.

In it, he ranted about how sometimes, people just show up after seeing his videos, to tell him how to dress.

“And these people aren’t even professional stylists!”

I was one of those people.

I sent him a comment on Facebook (before I deleted my account), saying something like “Great work you do, and, as a former bespoke tailor, can I just tell you – you deserve shirts that fit better”.

You know, just a friendly comment, a little suggestion…

But nope, that wasn’t received well. At all.

The funny thing is that I eat ‘professional stylists’ for breakfast. Well, I used to, back when I was a bench tailor.

Which is what I tried to indicate by saying ‘former bespoke tailor’.

I guess he didn’t google the definition.

Not that I mind – why would he take dress advice from a marketing dude?

Why indeed.

I mean, who cares that I can take measurements off a three dimensional body, translate that to a 2D pattern, and then, using my hands and a ho’ bunch of steam, translate that back into a 3D garment that fits like a glove and makes you look like a million bucks?

I know how to make something that actually fits – which is quite different from a shirt two sizes two small that a stylist chooses just because it’s what Leo DiCaprio wore in his latest film.

Clothing like that doesn’t fit. It doesn’t look good.

Ah well, I guess things like that ‘fit’ within the overall branding.

It might not fit, but damn it looks fashionable.

Though to me, it looks convoluted, it’s clearly done for effect and not for aesthetics.

Where was I going with this?

Oh yeah: Don’t try to look fashionable. You might end up looking like a stuffed sausage.

Just be yourself, don’t try to be what a professional stylist tells you you should be.

What’s not at all fashionable these days is email marketing.

They all say email is dead, that people don’t read that much, that Google’s new tabs hide our updates – it’s all bollocks.

Email works as well as it always has – probably even better, if you know how to do it right and really deliver value+entertainment to people.

Let me show you how.

It takes three months, and a sizeable investment, but it does definitely get you more sales.

All aboard the Starship Mentorprise: http://www.martinstellar.com/starship-mentorprise-writing-coach/

Cheers,

Martin

Don't Be Like an Andalusian… If You Want to Make a Profit

Just got back from the printer’s, getting a pile of shiny copies of LEAP #2.

I wanted to do it last Saturday, because the plan is to send them first week of the month.

But, the sun was out and hey, wouldn’t you know it?

Apparently nobody in Andalusia needs printing services on a Saturday.

I kid you not: I spent 2 hours driving through 2 towns, looking for a printer’s that’s actually open – but nope: “We’re at the beach!”

Now before I rant against the unprofessional attitude of the Spanish, let me just shake my skeleton at you for a bit: Obviously, it was my fault for waiting till the last moment. After all, you just never know if something unexpected happens.

That said: How do they justify that kind of stuff?

I mean, nearly all companies on this coast are in trouble of some sort.

They all complain that there’s fewer tourists, and that there’s much less money to spend, and that people just don’t buy stuff like they used to.

And right after the rant and the complaint, they turn back to Flakebook, where they proceed to while away their time doing zero for their business.

I don’t understand it.

If I had a shop to open each day, and too many hours without customers, I’d be learning my ass off.

I’d be studying, networking, creating new products, making phone calls and landing pages,  – I’d be learning how to get in front of more people.

But noooo… there are far too many cat pictures that badly need to be Liked, and those motivational quotes aren’t going to share themselves, you know?

If a guy has opening hours that include Saturday, and Saturdays are quiet – then I’d say going to the beach is a sure-fire way to guarantee that Saturday will never see more customers come in.

Obviously, there’s quality of life to be considered.

But guess what, Slim? Quality of life goes down the drain fast if business isn’t running well.

Like that buddy of mine last year, whose business was about to close, and he was about to lose his house too.

I call him up: “How goes?”

“Bored, Martin. Really bored. I’m playing solitaire”.

Dude… his business gone, his house sold from underneath his ass – and the best he can do is play solitaire? Ayayay.

Oh well, not everyone has the drive and motivation to put in massive action.

If you do though, if you take massive positive action, things will change and improve.

So, you know: enjoy life like an Andalusian, just don’t run your shop like they do.

Anyway: if you’re a LEAP subscriber: Your next issue is on its way.

If you’re not: What’s wrong with you?

You just missed a massively dense second issue, about list building – AND it came with a special, 4-page bonus cheat sheet that shows you how to very quickly create a minimal viable product with which you can fix cash flow problems, real fast.

So, don’t miss out on LEAP #3, ok?

http://martinstellar.com/leap-to-more-sales/

Cheers,

Martin

The Blind Leading the Blind – Let's Put 35 Together, That'll Make 'Em See!

Thinking about that networking even I went to the other day.

Basically, it’s just another form of multi-level-marketing. That beast just won’t die, it seems.

Old wine in new skins, and presto: another decade of massive profits – for the owners.

The participants though, the members?

Well, they’re expected to bring new members in.

Those new ones sign up, pay the annual fee, and thereby become recruiters for the company.

Which, in itself, isn’t necessarily bad or wrong – though it’s shady at best.

The problem though is that all the members there are equal: they’re all there because they need more business.

And that’s a massive problem: if you need more clients, or more exposure – is it really in your interest to spend time with other people who also need more exposure?

It’s like putting ten blind people in a room together, with the assumption that en masse, they’ll see better.

But they won’t, because they’re blind. All of them.

In that room, where the Yakety-sax business card hunt was going on, I saw the stark naked, ugly reality of corporations dicking with us normal people.

“Hey, join us! It costs hundreds a year, we won’t teach you anything, but you’ll get to hang out with people just like you!”

It’s a rip-off, in my opinion. And it’s really bad thinking, too.

They say a person is the sum total of the 5 people you spend most time with.

I don’t know if that’s a fact, but I can tell you this: If you want to rise, to elevate yourself and to further your person and your business, you’ll get far more of that if you hang out with leaders instead of with your peers.

If you want to elevate yourself, find someone who knows things you don’t, or has gone down the path you’re currently on, and learn from them.

Learn from me if that floats your boat, or from anyone else if they have more to show than I do, I don’t care.

Just don’t make the mistake of thinking that another blind person can lead you out of the desert, because they can’t.

Misery loves company. Don’t fall for it. Especially if there’s an international company behind it, trying to tell you that it’s worth your money and time to share your misery with others.

You’re better than that. Stronger. Smarter.

You have the capacity to learn, so find people to learn from, and watch yourself grow.

To your success,

Martin

P.s. Come, let’s do a writing mentorship –> http://www.martinstellar.com/starship-mentorprise-writing-coach/

Cue Yakety Sax / On Your Marks / Collect Business Cards / GO!

I wasn’t in the mood to get up at 6am this morning.

Certainly not to go to a networking event.

And even less after having hosted a dinner party with P.P. Arnold and Reuben Archer – two fairly famous musicians who totally rock, but whom you’ve never heard of.

Much fun was had, and many songs were sung, by all.

What is it with rockstars after 60, anyways?

Don’t people older than me go to bed before I do?

Apparently not: Mick Jagger for example (whom P.P. fondly calls ‘Mick’ whenever she talks about him – I wonder what that’s all about) is going as strong as ever, as wiry as ever.

And P.P. and Reuben too: While I was beginning to fade, wondering what distance to keep from other networkers in the morning so they wouldn’t smell the alcohol on my breath, those two joyfully uncorked the next bottle of Ribera del Duero and set in another song.

Around that time, the neighbours started banging on the ceiling.

Unbelievable, the energy they have. (My friends, not the neighbours).

Unlike a certain Stellar, who barely managed to drag his hungover frame out of bed a few short hours later.

 

But, I made it to the venue, and I saw what networking looks like in the year 2014.

And I’ll never burn the image off my retina of a room full of Serious Businesspeople running around like headless chickens, each trying to collect as many business cards as they could in 120 seconds…

…to the sound of Yakety Sax.

I frikking kid you not.

 

Seriously though: it was an interesting event, there were interesting people present, and the organisation (a huge U.S. networking company) had it set up pretty good.

There were a few moments where my toes curled up out of deferred embarrassment – for example, when a digital marketer got up on the stand to do his 60 second pitch:

“… which often means our marketing efforts end up in the garbage can…” after which he lifted a garbage can full with flyers, card and brochures, and emptied it on the stage to make his point.

Which he did rather nicely, seeing how it took a motivated cleaning lady a full 5 minutes to clean up the mess – marketing missing the mark and bothering people, in flagrante delicto.

What I did like was how a local car body repairman figured that he’d show, not tell. Not a bad idea, and we were all glad he’s a spray painter and not a proctologist.

He put a car part on the stage, ready for painting, and with just a spraycan he deftly covered that section in a smooth red coat in under 60 seconds.

The audience however spent the next hour drenched in the stench of paint solvents, trying to keep those braincells alive that we need to stay awake. But, he made his point: he paints, really well. Our nostrils will remember that the rest of the day.

 

I don’t know, guys – networking has its place, and the organisation seems serious.

Though to be honest, I need more than a vague promise of ‘all the sales and business that the other members can bring you!!!’ to invest $800 per year just so I have the privilege of hearing the same people practice their 60-second pitch at me once a week at ungodly hours.

That said, joining would help me in the end, no doubt.

 

But I won’t join them, and here’s why:

I want you.

If I’m going to work with someone, it’s got to be with people who are like me.

Not with someone who sells sprinkler installations for a living.

It’s just not my thing anymore these days.

I’d much rather work with people who actually make things.

Creators, makers, people who manifest in the world what they invent deep inside.

Why would I want to give consulting to a lawyer, even if his specialization is ethics? (Ha, an ethical lawyer – that’s on the shelf next to dry water, yes?)

Halfway through the event, I knew: this isn’t for me.

These aren’t my people. I’d probably get along with all of them, and there might be business coming out of associating with them.

But they aren’t the kind of makers of things, the creatives, the warriors-at-life who are on a mission to build up their own sustenance with their own two hands.

The people at the event, they were (bar a few exceptions) people with staff, mortgages, loans and layoffs, people with numbers in their heads.

 

But I want clients who have other people at heart.

 

I’m here to make a difference.

I seek people who are the same.

I hope that means you.

 

D’you think you fit the bill? Then have a read here and see if we’d be a good match –> http://www.martinstellar.com/starship-mentorprise-writing-coach/

Now please, bring me more coffee. No sugar – I’m sweet enough.

 

Cheers,

 

Martin

 

 

Just Because You Can Doesn’t Mean You Should (aka: Football sucks, Suarez is a Prick)

Today on the news, the famous footballer Diego Maradona put on the whiney, following an incident during a recent world cup match.

Some player named Suarez bit an opponent on the shoulder. One of many incidents of personal violence and aggression Suarez has displayed over the years.

He’s now been suspended from several matches, and Maradona responds: “It’s too harsh, why not send him straight to Guantanamo Bay?”

Yeah, indeed. Poor, poor Suarez. Being suspended like that, just for, you know, biting someone.

It’s unfair. Boo, hoo hoo.

Geeeez, people…

Suarez, from the clips I’ve seen, is a real asshole. He’ll launch himself while running, and land, ankle first, right on top of another player’s ankle. Hard, with his full weight.

In slow motion, you can literally see the other’s joint bend and wrench and stretch.

That guy will be out of play for the rest of the season.

Suarez goes for the kill, he’s out there to do damage.

And, he does it.

He doesn’t completely get away with it because he does get suspended, but he does achieve taking out another, probably very strong, player.

Somebody, not sure if it was FIFA, apparently said: “Yeah, well this is football”.

Funny that.

I always thought football was a game.

Then I learned that no, football is business.

This week though, I learned that apparently, football is war.

He thinks he can get away with it, and to a degree, he can. He probably doesn’t mind the consequences, since he keeps creating them for himself.

But just because you can do something, doesn’t mean you should.

Point in case:

One of my readers – the photographer I wrote about last week.

Following the free consulting call in which she tentatively said: “Want to work with you”.

I thought about it, and made her a massive, rock-solid, tons-of-extra-value offer.

It’s a package I know for a fact will help her.

I also know, from her emails over the months and from the call, that’s she’s pretty damn ready for some solid ‘Jimmying-up’ at the hands of a certain Stellar.

She’s ready to launch – someone just needs to guide her finger to the big red button.

From a sales point of view, she would technically be considered something like ‘sold, but she doesn’t know it yet’.

In other words, I could simply use some sales strategies, she’d get off the fence, and we’d start working together.

I’m not the best salesman in the world, but this sale would really be a cinch.

But just because I can, does that mean I should?

It would help her business.

It would allow her to leave behind commercial photography and quick smart get into making what she has always wanted.

And get paid for it.

It would also bring me money, which is never bad.

(I’ve got some BIG plans I need to raise cash for. That ‘no more girlfriends for me, my life now has a mission’ bit from last month? That’ll cost at least $60.000 to completion, and possibly as much as four or five years. But I’m telling you just as a teaser, it’s a story for another day).

On topic: Mrs. X wants to leap, she’s ready for it, equiped, networked, qualified.

She herself has said as much, without realising it.

She also said, literally, that she hopes to soon take me up on my offer.

With luck, I could possibly make that happen before this day is out. Who knows.

But should I?

Would that ‘little push’ of mine really help her?

If I’m true to my own rule that relationships (and sales and marketing too, therefore), really start with listening, then I need to listen to her.

And I’m hearing ‘Not yet’, and for a number of no-BS reasons.

Do I push?

Do I wait?

Neither.

I’m going to go back to her email and ask her one simple question.

With the answer to that, it’s up to her to decide.

Because no matter how much I believe in the value and effectiveness of my work, I don’t prosyletise, I don’t preach (aside from preaching email marketing as the best and funnest way to get sales), and I don’t ‘convert’ – not in that way. I’m just not that kinda girl.

If someone is ready, I’ll help them over the hump.

If they’re not ready – they get to take the time they need.

And ultimately it’s up to them to decide whether they’re ready or not.

That’s what I call ethics in sales.

That said, I’ll show up every just to suggest and tell her (and you): “Hey, if today’s the right day, I’m here when you want to start.”

A strategy that I recommend you use as well.

Anyway, LEAP issue 2 is going to the printer’s next week.

In case you’ve missed out on issue 1: Do NOT let this one slip by.

It’s going to show you a very simple, step by step action plan for getting your first 30 subscribers – a minimum viable list.

If you’ve already got a list, the steps will help you get even more people on it.

But, it also comes with a bonus action plan: “How to earn this $79 back before the month is out”

Follow the steps, and you’ll more than likely recoup the cost of your first month a few times over.

It’s called a no-brainer.

And this is called a sunny day, so Ima leap onto my bike and motor down to the beach for a quick swim, before I go back to building your first leap to sales for you.

http://martinstellar.com/leap-to-more-sales/

Cheers,

Martin

How You Can Be as Strong as Bruce Lee

“But I worked on that site of a year and a half, Martin!

“Yes”, I tell my friend. And it looked good, and the articles were well-written. But then you threw in the towel”.

She looks at me: “But nobody called me. A year and a half, Martin.”

So I tell her: “It’s the other way round: you don’t keep plugging away at your business because people start calling you.

Instead, people start calling you because you keep plugging away at it.

“Yes but, after all that time?, still no calls?”

I didn’t argue further with her.

She’d tried, she’d built something beautiful that should have been promoted more, and then she quit, too soon.

Maybe her need wasn’t big enough.

Maybe she didn’t have the drive to keep at it.

Or maybe it was that bastard boyfriend of hers at that time – I’m pretty sure he must have tried to persuade her to drop the project.

Either way: if you’re going to make something work, it’ll never work if you stop before it actually works.

And sometimes, that takes time, or iterations and testing.

Not that there’s anything wrong with quitting, not as such.

Sometimes it’s what you have to do.

But if you do, and when you say: “This won’t work” – Guess what?

You’re 100% right. It won’t work.

But there’s more to that story.

In fact, there’s a whole lot of strength you have, behind that story.

Strength which you’ve not yet built up.

So today, there’s no sales pitch (aw, sorry): Liz Strauss published a guest post I wrote, and I’d like to you read it.

I think it’s important.

When you’re done, will you please do me the favour of sharing it round on your social media sites?

Mucho appreciated.

Read it here: http://www.successful-blog.com/1/how-to-release-your-inner-bruce-lee/

Ta,

Martin

 

To Sell is Human. Or, Consider the Alternative…

Daniel Pink wrote a book called ‘To sell is human’.

Quite how I see things, and it’s a view I can totally recommend.

Not so that everything becomes ‘a business’ – there are things that are free and should stay free.

When I lived in Seattle, way back when, my girlfriend made a beautiful notebook for me, of luxury paper and hand bound in leather.

Her mother saw it and instantly said: “That’s great, you should make a product out of it and sell it!”

It felt seedy, that something so lovingly crafted had to instantly be commercialised.

 

But if you really think about it, ‘Everybody is always selling something’.

And that’s a quote from Robert Louis Stevenson, author of Treasure Island.

And he’s right: At this moment, I’m trying to sell you on reading the next line.

When you talk to your kids, you’re selling them on cleaning up their room.

When someone is arguing with you, you’re trying to sell her on calming down and having a normal, unheated conversation.

Not convinced?

 

Alright then: call it an exchange: Everything is always an exchange. Values, ideas, attention, products, opinions – you give one thing, you get another back.

You try to persuade a person to simply listen – right there you’re ‘selling’ your opinion. The price they pay is a bit of attention.

I like Dan Pink. He’s got real clear views on things. Common sense, but smart.

 

So I wrote him an email:

“Dan, I love your podcast Office Hours. I have one question:

“If you’d have only one shot at it, what’s the one thing you’d tell a person to get them to accept sales as a part of life?”

He writes back:

“Consider the alternative…”

I’ll leave you to ponder that one today.

When you’re done, and you’ve come to terms with this fundamental aspect of being human, and you’re ready to start selling more in ethical and effective ways, here’s where you can make the leap: http://martinstellar.com/leap-to-more-sales/

Cheers,

Martin

Just Add Water, Makes its Own Sauce!

There are things in life that are free, that come to you without any cost.

The rising sun, a smile, someone’s hand on your shoulder…

The world is rife with free goodness.

Other things though, you can only get them at a price.

A relationship – that’s only going to work if you both commit, and if each sacrifces some things in return for others. It’s the price you pay to be with that person.

Good food – either you pay for it, or you grow it, which costs time, fertilizer and water.

Sales, your own niche in the marketplace – that also comes at a price. Nobody would expect that putting up a website will magically bring you customers. A site is only a tool, part of a larger package of tools.

And you gotta work those tools: SEO, copy, networking, social media… if you don’t ‘pay’ with time (and/or money) to make them work, they won’t work and won’t get you sales.

Which is why I created LEAP: it’s one of those tools that if you grab it and start working with it, it’ll get you more sales.

But for some reason, some of my readers – the people I had in mind when I started LEAP – haven’t yet… actually taken the leap.

So that tells me that the value of the thing isn’t clear enough yet.

And that’s why LEAP issue #2 is going to earn itself back for you.

You just add water, it’ll make its own sauce.

Here’s why:

LEAP #1 gave you the mindset and tools that enable you to run a healthy business with your copy, your art or your design, issue 2 is going to give you hands-on instructions to actually build the first asset a business needs: a list.

Because without a list, even a small list, you have no business.

So now I’m going to show you how to get your first 30 subscribers within the first month.

But, subscribers are only that – what matters is that some of those subscribers also buy from you.

Which is why LEAP #2 will come with a free bonus cheat sheet:

What to do so you’ll make at least $80 within the first month.

See, I believe people need this stuff. It works.

I’ve seen it work for myself and others.

But I can also understand that you want to see it work for yourself, before you decide to buy.

Which is a bit complicated: You can’t taste an apple before you eat it.

And buying a newsletter (even if it’s an investment cheaper than a coffee a day) should be done because you trust it’ll work – not because you’re taking a leap of faith.

I’m not selling a leap of faith – what I have on offer is a leap forward.

To more sales.

So I’ll show you how to get those sales – at least $80 worth.

I can’t guarantee or promise you’ll get them.

But some pretty dramatic stuff would have to happen for it not to work.

Read the newsletter, grab the cheat sheet, make a plan, put it into action.

You’ll see the results.

Start here –> http://martinstellar.com/leap-to-more-sales/

Cheers,

Martin

I'm Shocked – He Did WHAT?

Just heard an example of some of the most blatant, grotesquely incompetent business practice you could imagine.

Somebody should chain that idiot to his mixing desk… honestly.

 

Here’s the story:

Some six years ago, I met an English couple, who were visiting here in town.

They invited me and my then-girlfriend over for dinner, and we were introduced to their daughter.

She was about 22 then, and she had just started recording her own songs, with the same producer who does Joss Stone’s records.

Wine was uncorked, fun was had, demo tapes were played – her artist name is Ava Leigh – and we were just blown away by her voice.

That chick has TALENT. Amazing. What a voice.

And with a big name producer, her future should have been peachy.

Except, Mr. Producer got involved in promotion, and I just wish he hadn’t…

 

Some time after visiting my town, Ava performed in a large nightclub in London.

Jools Holland, the famous guy who keeps revealing enormous talent on radio and TV, was in the audience.

He was digging that stuff, and not a little bit.

And Jools Holland is influential: if you get to talk to him, a world of possibilities opens up.

The most logical is being on his TV show, and get seen by oodles of music lovers.

 

Quite the opportunity. All lost

Show ends, Mr. Producer goes up to Mr. Jools, and hands him a CD of the new songs.

Except – you won’t believe the sheer stupidity – he gave the man simply a home-burned CD. Without a case, without as much as a sleeve.

No photo, no contact details, no liner notes. Nothing.

Not even effing track titles!

It just said, written with a felt-tip pen: “Ava Leigh”.

A few weeks later, Jools is recording his radio show.

“Now I’m going to play a track by Ava Leigh – but I can’t tell you what it’s called because there’s no info with the CD, no track numbers. Enjoy”.

Talk about screwing up the biggest chance you could get…

She could have been on national TV, in front of exactly the right audience.

But because there was nobody who knew what they were doing, from a promotional point of view, she lost her big chance.

Shocking, that an industry insider like that producer could do something so incredibly dumb.

They should have just created a simple but nice little liner, with track titles, a photo, website and contact details.

A handwritten note saying “Mr. Jools, thank you so much for coming to the show. Hope you enjoy the CD”.

Simple.

Personal.

Practically free (what’s the cost of printing off one page on glossy paper?)

Effective.

But it didn’t happen.

 

The moral of the story:

Whether you make art, or music, or copy, or anything: you need to know how to promote and sell that stuff

And if you’re going to rely on someone to do it for you, for God’s sake choose someone whose job it is to do that stuff.

You don’t ask a baker to cook up a four-course meal – you get a chef to do it.

Or, you take a cookbook written by a chef, and learn how to do it yourself.

For which purpose I’ve cooked you up some LEAP.

Spend a few months with me, and I’m pretty sure you’ll never do anything like what that guy did.

And, you’ll probably get a ho’ bunch more sales, too.

In fact, LEAP #2 is going to be special: It’ll show you how to, very quickly, build a small but viable list, and it’s going to come with a free bonus cheat sheet telling you how to, within a month, earn at least the cost of LEAP back that very month.

Stay tuned, I’ll explain more tomorrow.

Meanwhile, here’s where you leap, if you’re ready to take control and grow your business –> http://martinstellar.com/leap-to-more-sales/

Cheers,

Martin

How to Get There From Here: Focus on the Path

Must of us want too much, too fast, and we sabotage ourselves with that.

We set ourselves a goal, and off we go trying to reach it.

Problem is, you can’t get there from here.

There’s a whole road in between where you’re at now, and where you want to go.

You can sit and plan for the journey, but life is ever-changing, and so are you so.

There’s no telling what will happen.

You can plan a course, but it’ll change the moment you take the first step.

And when life happens while you’re busy making other plans, it’s real easy to get lost.

You lose focus.

You change priorities and often mistakenly.

You lose drive and motivation.

Your getting ‘there’ becomes a struggle.

And that goal o’er yon in the distance begins to look ever more unreachable.

Here’s what I do: I just don’t think about it.

Once I’ve set my goal (like that massively audacious goal I wrote about last month), I put it up there in the distance, like a mountain peak I somehow think I can scale.

Like a muse, a dream, a distant goal.

And then I just look at my feet.

Meaning: getting there, anywhere, means you’ll go through step after step after step.

It’s the only way.

But here’s the thing: if you keep looking at the goal, you’re not paying attention to the path you’re on – and it’s that path that’ll get you there in the end.

Noah Kagan, who worked at Facebook in the startup days, wrote that Mark Zuckerberg once explained how he makes his decisions.

He wrote on a whiteboard one word: “Growth”.

Anything that did not contribute the growing the platform was decided against and forgotten.

Smart.

It’s the same thing that made me decide to give up trying to find a girlfriend: I have a goal, steps to take, and spending time with a girl doesn’t bring me closer to that goal.

And I really, REALLY want to get there, so out the window with amorous affairs.

It makes life a lot easier, once you test every option you have against “Will this help me get there?”

If it doesn’t, you just drop it and do something else that does get you closer.

Progress is what gets you there. Not results.

Progress.

And guess what?

Every step in the right direction, every choice made with the knowledge it’ll get you closer, is progress.

It’s one step closer.

Focus on the path.

Focus on progress, and forget the goal.

Forget results, because they come as a consequence of progress.

If you focus on results, you’re actually sabotaging yourself, because you can’t get the right results without first taking the steps.

So, focus on the path, the steps, the progress. Bit by bit. It adds up massively.

Just do the things you do because you know that each thing is another bit of progress, another small movement away from ‘here’, over to ‘there’.

Buddhists have this down nicely: They’re told to forget about enlightenment, to just be in the here and now, to focus on their mind and attitude and actions, to focus on the steps they’re taking on their path.

I can tell you from experience: It’s liberating, it makes you happier, and it gets you closer to where you want to go.

If ‘where you want to go’ is called ‘Moresalesville’, then I have a map for you. Getting it means not just a step, but a leap, to where you want to go –> http://martinstellar.com/leap-to-more-sales/

Cheers,

Martin

P.s. I’ll be back later with a freebie I dug up on ye olde webz yesterday. Stay tuned, it’s a very complete noob’s guide for business and I think you’ll learn a lot from it.

P.p.s. Sometimes when I write stuff like this, I think: ‘This isn’t a bad piece, maybe I should make it a guest post for someone’. But then I think: ‘No. This is actually quite good, I’m sending this to my readers’. Because that’s how much I appreciate you.

One possible step on your path, a big one and rife with growth and progress –> http://martinstellar.com/leap-to-more-sales/

Menu Title