After I wrote last week about sending new subscribers a friendly little welcome email, one of my readers replied saying he feels uncomfortable about it.
That he doesn’t want to come across as desperate.
Good thinking, because as attractive as confidence is, being desperate is absolutely unattractive and off-putting.
Still, reaching out to people and starting a conversation doesn’t have to look desperate.
You walk into a place – could be a hotel, a party, someone’s home, an office…
Someone looking like he belongs there comes up, offers his hand, and smiles:
“Welcome. It’s nice you’re here and I hope you’ll enjoy yourself.
“Would you like some light reading/are you in the mood to see a film/let me introduce you to the others.”
Would that seems desperate?
Of course not.
It’s just a friendly way of welcoming someone new.
Which isn’t just a matter of courtesy, it also shows they care about you being there.
So what would be desperate about sending new subscribers a message that says:
“Hi, thanks for signing up.
“I hope you’ll enjoy seeing my art and how it goes together.
“Meanwhile, just a quick question: What place or importance does art have in your life?”
Simple. Friendly. Invitational.
You can do that too, and you’ll be amazed at how much it pays off in the long run.
No, you can’t expect their reply to be “Oh great, now here’s money and send me a painting”.
Things like these, the type of marketing that’s based on relationships, it doesn’t cause instant sales.
What it does cause though, is personal connections, relationships that last, and in the end that all conspires to build you a fanbase.
And fans, well they like to buy from the person they’re a fan of, don’t they?
So reach out, extend your hand, invite people to reply, converse with them.
In the end, the most successful brands are those that actually take care of their fans.
Whether you’re an indie author, a mid-level painter, or you’re Richard Branson:
Putting people first is the single best strategy for building an enterprise that can grow, sustain itself, scale up, and bring you prosperity.
And I assure you: when you welcome people in a friendly way, you’ll never ever appear desperate.
Oh but wait, in order for you to have new subscribers to welcome, you need them to sign up on your site.
If that’s not happening fast enough, even though you’re getting in traffic, your on-site conversion is broken.
Let me fix that for you –> http://martinstellar.com/turn-your-site-into-a-conversion-machine/