“But the Artist Shouldn’t Be the One Doing the Marketing”

Ever felt that way?

That as an artist, what you should be doing is making art and that’s it?

I can understand – in fact, I can relate.

Back when I was a fancy bespoke tailor, I thought that what I needed to do – all that I needed to do, in fact – was make fine suits.

I had this dumb idea that the high quality would sell itself, because hey:

Quality sells itself, and the best kind of marketing is word of mouth – isn’t it?

Totally, yes. It is.

But if you don’t do anything to stimulate that word of mouth, if you don’t actively build methods and systems that get people talking about your work, no degree of quality will do it for you.

Oh sure, you can just stubbornly soldier on and wait for magic to happen, and if you’re lucky it just might lead to more sales.

But while you’re nicely tucked away in your studio making exceedingly high quality art, another artist with a more hands-on approach and fewer hangups about marketing will be outselling you.

And the worst of it?

That other artist might not even make art at the same quality that you make it.

Look at the indie film industry: there’s some really exceptional work being made.

But because Hollywood understands and uses marketing, you’ll never hear about those indie films, and instead people flock to see yet another uninspired remake or sequel.

Which just goes to prove my point:

Art makes and defines culture.

Are you selling yours yet?

If not, and if you think that the marketing side of things isn’t your problem or task, let me put it to you like this:

If you want to be a professional artist or creative or maker of things, you only have one choice:

To come to terms with marketing, and to discover which method is most fun for you, and most true to your values.

You’re in business, and you’ll need to act the part.

And the good thing about all this?

Marketing is simply a matter of having conversations.

And even if you’re shy or insecure, I’ll bet you still enjoy conversations with the right kind of people.

So the task at hand is to get clear on who those people are, and finding ways to meet them, and have those conversations.

Marketing shouldn’t be a chore, it’s not a necessary evil.

It’s a highly creative endeavour, which fills your life with people who are precious to you and you to them.

And, if you do it right and keep at it and keep getting better, marketing is the one thing that can help you fill your bank account with monies.

And don’t get me wrong: money isn’t the end-goal.

It’s just a measure of how effective you are at getting seen and having conversations.

And, it’s a pretty useful tool for giving you peace of mind, as well as enabling you to invest in developing your skills.

So… can you live with marketing?

Are you ready willing and able to get out there, and do you want specific, tailored advice on which steps to take and in which order?

Cool.

Let’s talk because I just might be able to help you.

Cheers,

Martin

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