If you’ve ever shown your art to someone, you’ll probably have had a pleasant conversation.
Your passion, your style, the reasons you work with this medium or that… People like hearing how the mind of an artist works.
And at occasions like those, you may even have sold a piece or two.
But it’s not always easy – or feasible – to physically get in front of people.
So consider this: Marketing is what you do when you can’t go see people.
Interesting, isn’t it?
It’s something that Timbo Reid likes to say, and I think it’s a great attitude.
He’s got a very interesting podcast, by the way – you might want to google him and give it a listen.
Anyway, if you’re a creative person of any sort – artist, dancer, musician or writer, I can understand you might not be too keen on marketing.
I can totally relate, because back when I was a tailor I felt the same.
“Quality sells itself!”
“Word of mouth is all you need!”
Yeah – ask me how that worked out…
A $150K inheritance later, I woke up, grew up, and started getting wiser.
Over the years, I learned that marketing is inherently ethical if you yourself are ethical.
And not only that: it can actually be a lot of fun.
It’s not too difficult to make it into a bit of a game.
Sometimes I walk into a shop, just to see if I can have a chat with the owner.
“Hi, I’m Business Repair Man. If you’d like to attract more customers and get more sales, I can probably help. Want to know how?”.
Most of the time, a fun conversation ensues, and I never leave without dropping a few useful tips, regardless of whether they hire me or not.
The result? A new connection, some help given, a good deed done, and sometimes a paid project to work on.
Or not – it all depends and I’m happy either way.
You can get the same for yourself, if you just hit reply and ask me a question.
Because I’m here to help.
Sure I have a business to run, and things that I sell – but if I can help you along by answering your most pressing question?
Sure, why not.
One click, one question – you can do it :)
Meanwhile: If you’re beyond the ‘yuck, marketing’ stage and you want to learn the insider secrets of email marketing, go here –> http://martinstellar.com/starship-mentorprise-writing-coach/