The Sales Psychology of Leaving

The other day I told you how trying to sell to someone before you build a relationship with them is like trying to kiss a woman right after you introduce yourself.

It’s a wacky metaphor, but there is a lot of similarity between dating and sales.

In reality, everything, ever, always, is essentially a sale. But that’s a story for a different day.

I’m reminded of that email from a few days ago because I just read an article that dealt with body language in the context of dating.

One of the telltale signs it mentions is what people do with their feet.

Who’d have known? Apparently our feet say a lot about how we truly feel.

I’m not sure I subscribe to the full theory, but there was one interesting point made:

If you want someone to comply with your request, walk towards the door as if making to leave. Stop just at the door, keep your feet pointing away from the room, and turn your torso back to the listener to make your request.

This is claimed to send the message ‘I’m about to leave, I’m not a threat, my request is not a threat to your interests’.

From a psychological point of view it makes a lot of sense.

You’re not physically confronting the listener, so there’s a good chance your request will be received better.

In your salescopy you can (and should) use the same approach.

After all, your offer is meant to improve people’s lives or solve problems: it’s up to them to decide if they want to buy that from you.

All you can do as an ethical marketer is explain that you understand the problem, demonstrate you have a solution, and tell them how to get it.

With that, the individual needs to decide for or against.

And in your salespages, it’s a very effective strategy to use: You tell your story, you thank them for their time, and just as you’re about to sign out, you remind them:

If you need your salescopy to convert better, consider getting yourself a custom copy critique.

Details here –> http://www.martinstellar.com/stellar-copy-critique/

See what I mean? Just a little pitch, hardly hurts at all. And it works.

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