The other day I came across Perry Marshall’s 80/20 website.
It shows a nifty little calculator that works out how to use 80/20 – also known as the Pareto principle – to determine things like pricing and products.
I showed it to my mathematician friend who said something like ‘Pah, pseudo science!’
I love it when he reacts like that.
But to the point: The Pareto principle states that 80% of your results come from 20% of your efforts. That 20% of the roads in any given town carry 80% of the traffic.
That 20% of your web pages receive 80% of the traffic, and that 20% of your clients generate 80% of your revenue.
Apparently, there are quite a few examples that confirm this, in business as well as in nature.
Now, I’m no scientist – much less a mathematician (numbers with great big fangs chase me in my dreams), but I do want to point out that there’s a truckload of sense in using the idea behind it.
For example: I could use all kinds of social media to increase visibility for my business.
Facebook, LinkedIN, Quora, Pinterest, Twitter, and so on.
The result would be a web presence all over the place, but it would also mean I have to distribute my time and attention between all of them.
Which in turn would mean that it’s thimblefuls of attention in all those places. A bit here, a bit there… drops all over the place.
If you think about it, it’s much more sensible to concentrate a large proportion of the effort into one single place, and really work that sucker.
Which is why I’ve gone back to Twitter, and hey guess what: Klout score is up, people are connecting with me, and it looks like I just might be on to something.
It would have been much harder to achieve without that singular focus.
Same thing with sales strategy: I could try a variety of things to find customers and have them sign up for the LEAP Newsletter or for email marketing mentorship.
But I’ve found that the best results come from simply sending a simple email, every day, relentlessly.
I start my day, write and send a little ditty hoping to help my readers, and presto: feedback, thanks, and sales come in, again and again.
Honestly, in my opinion there’s nothing quite as powerful as email marketing.
Not if you want to build rock-solid relationships that foster trust and lead into sales.
You wouldn’t believe the wonderful and beautiful relationships that have grown since I started this last year.
So think about it: Look at the way you spend your time, and where you distribute your efforts.
You might find that if you focus the majority of your time on those efforts that give you best results, and reduce or pause the others, your business will grow.
And, yes, you just might find that you sell more, and at better prices, if you learn how to write daily emails like a pro.
I’ll show you how –> http://martinstellar.com/starship-mentorprise-writing-coach/