A reader writes in with a question about social media – not sure how to make it work for him, and whether or not it’s the way to go.
So here’s what I replied:
Social media is very useful, but there’s a few things to know:
1: ‘Social’ really does mean social.
You can get sales there, but it’s far more common to build relationships first, which then later turn into sales.
A rule of thumb of ‘10% pitch, 90% being a human being’ is a good place to start.
2: Content curation is a grand way to grow your following.
Share the content others create, by selecting the videos/photos/podcast/books/blogposts that are most likely to appeal to your ideal buyer.
3: Manageflitter.com is a very useful service for ‘other people’s audience’ coming over to follow you.
Pick a person whose audience is likely to be interested in you and your art, enter their name, set the correct filters (read up a bit before starting, you
don’t want duds or spammers), and start following those followers.
If you do it right, you can get as much as 90% of the people you follow, follow you back.
That’s what happened to me.
Paula Mould, a client of mine, saw her Twitter following double, and her intstagram following triple, in a matter of days.
Manageflitter has a service where they do the following for you (I think it’s $10 for 2000 actions, processed by humans so as not to violate Twitter’s T&C.
Worth the investment, given you can cancel your subscription any time, and it takes all the tedious clicking off your hands).
4: Further reading: Kim Garst at BoomSocial is a very good twitter teacher, might want to get stuck in on what she offers.
I bought a $10 course off her once, and it was worth it.
5: Amy Porterfield is known as the queen of Facebook, so if that’s your poison, do check her out. Good gal.
6: General learning: SocialMediaExaminer.com They have podcast too, very useful because they bring on very interesting guests.
7: ArtMarketingAction podcast by Alyson Stanfield – Full of very useful tips.
The short of it?
Yes, you can definitely make social media work for you, but think people first.
You build an audience and you build a reputation with them, you get liked.
That will get you trusted, and that gives you the KLT sandwich that gets you sales:
People need to Know you, Like you, and Trust you – before they’ll give you money.
I’ll assume that liking you and trusting you aren’t the biggest problem if sales are short.
But knowing you – as in, knowing you’re there and knowing what you do, that’s something you can fix with social media.
How’s it working for you?
Also published on Medium.