Seems some of my readers want more structure, more step-by-step guidelines for what to do.
While I avoid hard teaching in these dailies, I do have a few handy tips for you to implement on your site.
When someone lands on your website, you have just a few seconds to get your message across in such a way that the visitor will stick around and see what’s there.
Don’t think so?
Check your traffic stats: you’ll see most people leave in just a few seconds – your bounce rate.
Before anything else: Don’t worry, it’s normal.
When it comes to websites and traffic, it’s a numbers game, and most any site will see the majority of visitors drop away after a few seconds. Nothing wrong with that.
However, there are things you can do to make more people stay around.
It all has to do with first impressions and messaging.
Like I said, you only have a few seconds to grab someone, so you need to make sure your site delivers your message basically at a glance.
Like so: When I visit your site, there are five things I want to know instantly.
That means you’ll need to adjust the above-fold of your landing page in such a way that without me having to think, or search, or make any effort, you tell me these five things:
• Who are you
• What do you do
• Why should I care?
• Why should I trust you?
• What should I do next?
Look at your site, and ask yourself if those five points are made eminently clear.
It’s not that you should recreate your about page all over your site – I’m talking about a coherent whole, a total body of message visible on all pags.
The combination of elements – images, design, banners, copy, etc – should support and reinforce each other.
Together they should come across as instantly recognisable, so that the first thought your visitor’s mind reflects is along the lines of:
“Ah, she does abc, has accolades from xyz, and seems like a fun and hardworking person. Looks good, let’s dive in”.
Does your site conspire to trigger that reaction?
Let me know if you have doubts, and I’ll give it a look and some recommendations.
Meanwhile, I’m busy getting LEAP #4 together, so there’s only a few days left to subscribe.
And judging by the feedback I received yesterday, it can have quite an impact:
A subscriber received issue #3, read it, and within less than a week managed to get her art in a venue, and she has a setup for a second venue.
In less than a week…
And that’s a person who struggles with some serious insecurities – yet LEAP 3 gave her such a jolt that she sprang into action and got results nearly instantly.
So, you know… you could get yourself that too.
Careful though: this is strong stuff, designed to break the mould on your worldview.
Not for the faint of heart, but only for those who want change, are willing to sacrifice for improvement, and are ready to take action.
Sign up –> http://martinstellar.com/leap-to-more-sales/