Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

Let’s Make Things Simpler

After receiving feedback on the training webinar, and how it was actually quite overwhelming for some of the attendees, I thought I’d make things simpler.

So, here’s a short outline that describes the system – intended for you to see how easy it can be to generate business, once you connect the dots…

Where the dots are:

– Your USP, or: the reason why people give you money instead of your competitor

– The current, urgent, changed needs your customers have

– And of course, the specific, narrow solution to those needs that you can offer.

I won’t go into the details here, because you’ll find the outline (10-minute read) in the PDF.

Meanwhile, I’m looking for a few people who are motivated and committed, but want some help staying on track.

Meaning: strategic planning, choosing the right milestones and actions, and accountability.

So if you’re switched on and working hard, but you’d like to be more efficient, more focused and get faster results, I have space for a few people to enroll in accountability coaching.

It’s the most affordable option to work with me and it gets you daily support by email plus a weekly strategy call – so if now is the time to get more results for your efforts…

Let me know and I’ll send you the details on how it works.

Cheers,

Martin

Making People Happy

Sane and ethical people don’t just want the money: they want their buyers to be happy they bought, as well.

But wanting happy buyers isn’t enough.

Not if you don’t also want the money.

If you don’t have financial goals for your business, and you only measure how happy people are, or how many of them you have, you’re working to reach a moving target.

How much happy? How many people happy? How scalable is your happy, given that you’re not looking at the financial goals that enable you to re-invest, scale up, reach more people?

I meet a lot of wonderful people, committed to doing stellar work and serving clients.

But everyone I meet who only wants happy customers but does not also want to reach narrowly defined, specific money goals, struggles.

And you don’t have to struggle.

All you have to do is want the best of both worlds: want happy buyers. Want the money.

Cheers,

Martin

Are You Making the Right Case?

If you pay attention to it, you’ll find that your internal dialogue – the story you tell yourself about yourself, the world, and your place in it – contains a lot of negotiation and discussion.

We’re always making a case for something. This is a good idea, that’s a failed experiment, that person isn’t friendly…

On and on, a constant defense of the way we see things. Making a case for our worldview and self-view.

As being human goes, that’s unstoppable. Making a case for things is how we define meaning.

But you can choose what case to argue for.

And more often than we realise, we argue for our limitations. We defend our opinion that things are scarce, or too hard, or not worth it, or – worst of all – that *we* aren’t worth it.

Yeah I know, you’re saner than that.

Except that if you look closely, fearlessly, at the narrative in your head, you’ll find that you too argue in ways that are irrational, illogical, and that set you up to not.

To not have, not grow, not sell, not advance, not get the rewards of accolades.

Always defending a view that says no.

Wait, you don’t do that? Quick, somebody call the Dalai Lama – we have an Enlightened One in our midst!

Seriously though: don’t you think that you too argue against things, when you can just as easily argue in favour?

Painful point in case:

All the people who right now struggle to keep sales and revenue going (hard enough as it is) and who tell themselves, and others: “People just ain’t buying”.

Except people are buying. Just not the same things, and for the same reasons, and for the same solutions. But business goes on, money is still being spent, and things are still being bought.

As a business owner, you have a binary choice:

Either you argue that it won’t work, in which case you’ll find little success.

Or you argue that perhaps it might work, given clear direction and lots of action, and you just might find that it will.

The choice is yours – as is the choice to have a call with me, where I’ll try to help you find that direction, and define which actions to take.

I’m giving you an hour of my time, no expectations or sales pitch, to help – but:

You’ll need to bring two things:

Solution-bias, and action-bias. Oh, and you’ll have to have made the case for yourself that yes, you too, probably, can still keep enrolling clients, even at this time.

Got that in place?

Then book a call here: https://app.acuityscheduling.com/schedule.php?owner=11652475&appointmentType=12332535

Cheers,

Martin

No Script? No Good (Bad Example Included)

Got some interesting feedback yesterday from a friend, on a little video I recorded.

It’s three minutes, and if you watch it here, you’ll see that initially, I’m fairly straight in contact with the camera, but halfway through I look away more.

My friend said that I ought to improve that, because it’ll inspire more confidence – and I agree, completely.

Just so happens, looking into the void is what I do when I’m thinking – I know it happens to me all the time, also when I’m coaching people.

Now how come I look at the camera at the start, but not later on?

Because the first section, that’s stuff I’ve talked about over and over – it’s internalised.

The second part, where it’s about the specifics of the video, that’s something I didn’t get to practice a lot yet. So I have to think, to make sure I say the right(-est, if you will) things.

This is exactly why actors learn a script. It’s why musicians play scales until their fingers bleed, or the ears of their housemates. It’s why dancers practice moves until they look effortless.

And, it’s why in the world of business, those who are best at selling – enrolling buyers – use scripts.

And then people rear up and protest “I don’t want to sound robotic, I want to be open and flow with the conversation, I don’t use scripts!”

Perhaps. And that would likely be why you’re not getting higher conversion rates on your sales conversations.

Think of it like this:

If a musician needs to remember which notes follow one another in a scale, he won’t be free to creatively express notes.

If an actor didn’t imprint the script before going on stage or camera, he’ll be thinking about the words to say, not about acting them.

If a dancer didn’t hardwire moves into their body memory, their dancing won’t look natural and effortless.

And, if you’re in a selling situation and you don’t (yet) have your script memorised, you’ll be thinking about what to say (see above), instead of about how to best connect with the other party.

And that’s why we all need scripts, pitches, blurbs – and business messaging that instantly, confidently, tells another “*This* is what I do, for *that* kind of person, and if that’s you, then *this* is why you might care”.

So yeah, I’ll be practicising and re-recording. You bet.

As for you… are you going to do some scripting?

Let me know if you want me to help you with that.

Cheers,

Martin

P.s. Does that video make you curious whether or not your IP can be turned into revenue as well?
Book a short conversation here, and let’s find out…

What Is It That You Need From Me?

A couple of years ago, I ran a paid mastermind/coaching group.

And to this day, people write to me, to say that the experience was profound and life-changing.

And, that apparently I’m good at creating a space for growth and chance, and also. that I should start another group.

Which, I tell you, is mighty tempting.

Because no matter what challenge or struggle, it’s community – our social environment – that has the biggest influence on our abilities.

No degree of learning or skills or experience make as much of a difference, as the people we’re with.

And yeah… after 25 years of learning people and managing teams of volunteers, and learning how to communicate and foster healthy communication and relationships, I guess I have some skills there – and that’s not just me saying so:

“Martin Stellar works magic. He’s a facilitator of change. Using wit and incredible insight, Martin helped me figure out who I am, where I wanted to go in life and how to get there.
~ Paula Mould”

And yes that sounds good, and yes a new group could do the same thing for people.

But.

It would be a mistake to simply launch a group offer, without first knowing what people actually need, especially now that everything is different and we’re all figuring out which way is up and where to go next.

And, as with all leadership issues, the fundamental starting question of any leader, is always: what do yo need from me?

So if you don’t mind me asking:

If I were to start a coaching/mastermind group, what would make it a definite ‘hell yes, I want that!’ for you?

What would you want out of such a group… support? Accountability? Learning? Training? Implementation guides and collaboration? Partnerships? Training on implementing the IP to Profit system?

Let me know, because truth be told, I’ve sorely missed group coaching – partially because it’s fun to do, but more importantly because it’s just a DREAM to see ships rising together, and that’s exactly what happens when the right people join together in a group.

So… should I start a new group?

What would you want from it?

What would you want it to bring you, do for you, give you?

What, in short, would be most helpful to you, at this point?

Cheers,

Martin

Business Struggles? Everything Is Different, but One Thing Will Never Change

I know, it’s tough trying to keep business going when literally nothing is the same. Society, business, mobility, economy: it’s all different now.

In that sense, the world has never seen a situation as wildly VUCA as the one we’re in now.

Where the term stands for Volatility, Uncertainty, Complexity and Ambiguity.

It’s a concept from the military world, designed to help insight and decision making when the playing field we find ourselves in is foreign, and we don’t have a map.

Kinda like what the business world – society at large, actually – is in.

But not everything is different.

And there’s one very important element that can keep a business running, and it will never ever change, not so long as there are people.

What will never change, is people’s needs.

And even if your people aren’t buying your thing like before, they still need your work.

And, it’s on us as business owners, to find out what their new needs are, and what new method, package, or offer they’ll buy, in order to fulfill those needs.

You just can’t afford to rely on methods that used to work, because VUCA. Everything is different, unknown, volatile…

Except needs. Those remain.

And your people need you.

So let me show you a way to find out exactly what they need, what you need to say in order for them to want it and buy a solution from you, and how to build an offer that you already know with a high degree of certainty that they actually will buy – and how to put it in front of exactly those segments of your audience most likely to buy it.

All that in one sentence.

And much, much, much more – a complete training, in fact, so you can implement right away – in tomorrow’s IP to Profit Live training.

Register here: http://martinstellar.com/introducing-ip-to-profit/

And, if you please: share the page with your network?

Thanks!

Martin

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