In a minute, I’m going to teach you something very useful.
Something essential, in fact.
But before I do, let me explain whence came Martin MKII.
See, some of you have remarked that I’m a real busybee of late.
Someone said I’m on fire.
Most everyone who got in touch say they like the direction and going and the plans I’m making.
And personally, I feel like a new man.
Procrastination and I used to be great friends, but not long ago I saw through the charade.
I realised what a lying, selfish cheat he really was, and I fired him on the spot.
Haven’t seen him since, and good riddance.
Maybe you think it’s because I’m superhuman (I’m not).
Or that I have it easy, what with 20 years of meditation and so on.
That’s not it either.
The reason my life and work have changed so dramatically is that I hired a coach.
I signed up for Peter Shallard’s Commit Action program, and wow…
It’s ridiculously effective.
It’s not cheap, but it’s worth it.
Then again, given how ridiculously focused and productive I’ve become, the $125 monthly fee is a bargain.
But, I can understand you might not be able to afford it, and if so, you can still apply the principles for yourself.
Let me show you what they are.
(And these are not proprietary, I’m not spilling the beans: he explains them himself in publicly visible videos).
Commit Action works with 5 pillars.
Pillar one: Specificity
Be very clear on which actions will have the biggest impact, move the needle most for your business. Set 3 tasks each week – big ones but make sure they’re attainable.
Pillar 2: Measurement
Religiously track all your progress. What gets measured improves. A spreadsheet, calendar, notebook – or the way I do it, with a table I print out each week. On the left the tasks, at the top, and each time something gets done it’s gets a tickmark.
Pillar 3: Accountability
Find someone to check in with you each week, and have them ask if it all worked, and if not, why not. When you didn’t manage all tasks (it will happen), make sure they don’t reprimand you, but have them ask what can you do next week to remove obstacles.
Pillar 4: Deadlines
For each weekly task, you have to get it done. Period. His program is called Commit Action for a reason, so commit to take take action.
Pillar 5: Play
It’s vital that you take time to relax, enjoy yourself, smell the flowers or look at the stars.
These five pillars, if you take them seriously and work with them, will make a big difference to your focus, your performance, your business results and ultimately to your bank account.
They’ve made a massive difference to my life, and whether you sign up for his program or work with it on your own, I totally recommend you install these 5 pillars in your life.
Why not put it to use for yourself?
Peter is no dummy.
After all, he’s worked with 100s of entrepreneurs and consistently finds that the successful ones have those 5 pillars in their life and work.
They work for me, and will probably for you.
Not a bad idea to install them in your own life, and make your 2016 better than any previous year.
Now, the teaching bit.
I asked Peter if he was ok with me publishing this, and he said “Sure! I’d appreciate a link”.
Which is something that I can’t do.
See, these daily emails serve various purposes.
To entertain, to instill thoughts in your mind, to cause you to think differently, to get empowered and inspired.
They also demonstrate how to do email marketing and do it right.
And of course, they also serve to let you know I have services on offer that might be of interest to you.
But, if I’m going to link to his site, I’d be showing you how to do it wrong.
Email marketing 101: One email, one desired action for the reader to take.
Which is for you to consider working with me, and maybe click to read more about what I offer.
Linking to his site would mean I put my own business in gear in order to sell someone else’s service.
You wouldn’t send an email and then end with ‘Now go to this other artist’s website, and buy their work, not mine’.
Of course not.
There’s one exception, and that’s if there’s an affiliate setup, where clicks get tracked and you’d earn a commission for referring a customer.
In that case, it would make total sense to link to someone else.
And, if Peter would have an affiliate program, sure I would link to it. But he hasn’t got one yet.
So, if you want to join the commit action program, you can find it at commitaction.com.
But the link in this email goes to my own site, just the way it should.
Which page on my site?
The one where you can sign up for my email marketing intensive training course, which will teach you how to write like Stellar.
It’s this one –> http://martinstellar.com/starship-mentorprise-writing-coach/