Note: I was planning to do a copy review today, but I thought this would be fun and useful instead.
It’s an actual email that I just sent to a client, because he’s about to launch a company – making one mistake that can completely nullify his initial traffic investment.
He only hired me for copywriting and not consulting, but when I saw the mistake I just had to tell him, obviously. Glad I caught it, too.
Here is new copy, it’s down by about 100 words, I think. Let me know what you think.
Note: there’s a problem with the optin form from a UX point of view: if they are new, they don’t have an account yet so ‘sign in’ is the wrong cue to give.
It’s a good optin form and looks good, but it should read and look like the one in the attached doc.
Also – and this really is getting to turn into consulting, but you need to know this or it’s not going to work – you’re asking for an awful lot of info on the ‘create profile’ page.
Address, company, date of birth, language… That’s way too much.
Know that the highest conversion rates are when you ask only an email address and nothing else.
Read moreUh-Oh – Client About to Make a Fatal Mistake