Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

How Far Would You Go To Engage a Reader?

If you’re going to cause people to take action…

If you’re going to make sales…

If you want to earn money by solving problems for people…

You have to – absolutely must – be able to have those people relate to you and your message.

For that, you need to know who they are.

You need to know exactly what their pain-points are, before you can explain astutely what solution you are offering them.

Yesterday, this became clear to me in a new way.

Read moreHow Far Would You Go To Engage a Reader?

You Would Think Someone at Expedia Would Have Been Awake

Last week I came across an article on Silicon.com with the title: ‘How one extra data field can cost 12 Million’. I went to have a read and saw the opening sentence:


Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to a company’s bottom line.

What a complete load of hogwash. Data analytics?

I call bollocks.

Read moreYou Would Think Someone at Expedia Would Have Been Awake

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